2015 chapter
Hearing their Voice: When Brand Co-Creation Leads to Social Brand Engagement
In C. V. Dimofte, C. P. Haugtvedt, & R. F. Yalch (Eds.), Consumer Psychology in a Social Media World. Routledge.
By: H. Dretsch & A. Kirmani
Ed(s): C. Dimofte, C. Haugtvedt & R. Yalch