Agent‐based modeling of new product market diffusion: an overview of strengths and criticisms
Annals of Operations Research.
author keywords: Complex systems; Agent‐ based modeling; New product diffusion; Market simulation; Overview
TL;DR:
This paper aims to encourage researchers in the field of innovation management, as well as practitioners, to consider agent-based modeling and simulation as a method for gaining deeper insights into market behavior and making better-informed decisions.
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