2013 journal article
Driver distraction and performance effects of highway logo sign design
APPLIED ERGONOMICS, 44(3), 472–479.
author keywords: Roadway logo signs; Driving simulation; Driver performance; Driver distraction; Highway safety
MeSH headings : Adolescent; Adult; Attention; Automobile Driving / psychology; Computer Simulation; Eye Movements; Female; Humans; Location Directories and Signs / standards; Male; Middle Aged; Reaction Time; Safety; Young Adult
TL;DR:
The use of nine-panel and overflow-combination logo signs may be suitable for interchanges where there are more than six qualifying businesses in a category in terms of driver performance and safety.
(via Semantic Scholar)
UN Sustainable Development Goal Categories
11. Sustainable Cities and Communities
(Web of Science)
Source: Web Of Science
Added: August 6, 2018
Driver distraction and safety concerns have been identified for new highway logo sign configurations. This study assessed driver perception of logo signs and distraction under nine-panel, overflow-combination, or standard six-panel formats. A nine-panel sign has nine business panels within a single sign; a six-panel sign has six panels within a sign; an overflow-combination consists of a standard six-panel sign and a six-panel sign displaying two different services (e.g., food and gas). In this study, twenty-four participants searched for target food business logos while driving in a high-fidelity driving simulation under each signage condition. Gas and lodging signs were also displayed along the road in conventional six-panel formats. Dependent variables included signal detection, visual attention allocation, and vehicle control measures. Experiment results showed nine-panel signs drew greater visual attention and produced lower average speed than overflow-combination signs, and produced a lower speeding percentage compared to six-panel signs. However, there was no evidence the new configurations (nine-panel and overflow) caused substantive performance changes with safety implications. This study suggested the use of nine-panel and overflow-combination logo signs may be suitable for interchanges where there are more than six qualifying businesses in a category in terms of driver performance and safety.