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2021 article

The impact of communication on consumer knowledge of environmentally sustainable apparel

Li, J., & Leonas, K. K. (2021, August 20). JOURNAL OF FASHION MARKETING AND MANAGEMENT.

author keywords: Environmentally sustainable apparel; Consumer knowledge; Communication; Generation Z and millennials; Hangtags; Product webpages

10.1108/JFMM-02-2021-0034

Find Text @ NCSU

Source: Web Of Science

Added: August 30, 2021

PurposeThis study aims to investigate consumer knowledge of environmentally sustainable apparel (ESA) and examine the impact of communication on consumer knowledge of ESA.