2022 article
When Extension and Rhetorical Engagement Meet: Framing Public Audiences for Agricultural Science Communication
Pigg, S., & Scheper, L. R. (2022, February 16). TECHNICAL COMMUNICATION QUARTERLY.
author keywords: Collaboration; design of communication; rhetoric of science
UN Sustainable Development Goal Categories
2. Zero Hunger
(OpenAlex)
4. Quality Education
(Web of Science)
Source: Web Of Science
Added: February 28, 2022
ABSTRACT This article reports from a qualitative case study exploring how a team of agricultural scientists framed their nonscientific audiences for science communication. Our results indicate communication audiences and strategies were shaped by state extension systems. As a result, we argue that technical communicators can contribute to agricultural science communication teams by modeling rhetorically engaged communication and building capacity for audiences overlooked by extension models most focused on economic impact.
