2023 article
Acculturation, religiosity, and willingness to accept Korean products among Muslim consumers: an exploratory study
Nasution, R. A., Jeong, S. W., Jin, B. E., Chung, J.-E., Yang, H., Nathan, R. J., & Arnita, D. (2023, January 27). JOURNAL OF ISLAMIC MARKETING.
Purpose The purpose of this study is to explore the acculturation caused by the Korean wave among Indonesian Muslim consumers, especially in the food and cosmetic sectors, based on religious grounds.