2019 journal article
A grassroots research approach for branding urban districts
ARCHNET-IJAR INTERNATIONAL JOURNAL OF ARCHITECTURAL RESEARCH, 13(2), 331–348.
author keywords: Branding; Urban identity; Creative district; Grassroots; Mid-size cities
www.emerald.com (publisher PDF)
UN Sustainable Development Goal Categories
11. Sustainable Cities and Communities
(Web of Science; OpenAlex)
Source: Web Of Science
Added: October 7, 2019
Purpose To produce effective urban district branding strategies, the factors impacting its unique characteristics and identity must be examined first. The purpose of this paper is to present a bottom-up participatory process for uncovering the identity of an urban district to ensure that its community goals and future branding are consistent and genuine.