2021 journal article

Agent‐based modeling of new product market diffusion: an overview of strengths and criticisms

Annals of Operations Research.

author keywords: Complex systems; Agent‐ based modeling; New product diffusion; Market simulation; Overview
TL;DR: This paper aims to encourage researchers in the field of innovation management, as well as practitioners, to consider agent-based modeling and simulation as a method for gaining deeper insights into market behavior and making better-informed decisions. (via Semantic Scholar)
Source: ORCID
Added: February 11, 2021