2021 journal article
Agent‐based modeling of new product market diffusion: an overview of strengths and criticisms
Annals of Operations Research.
author keywords: Complex systems; Agent‐ based modeling; New product diffusion; Market simulation; Overview
TL;DR:
This paper aims to encourage researchers in the field of innovation management, as well as practitioners, to consider agent-based modeling and simulation as a method for gaining deeper insights into market behavior and making better-informed decisions.
(via Semantic Scholar)
link.springer.com (publisher PDF)
UN Sustainable Development Goal Categories
9. Industry, Innovation and Infrastructure
(Web of Science)
Source: ORCID
Added: February 11, 2021
Abstract