2021 journal article

Real-Time Brand Reputation Tracking Using Social Media

JOURNAL OF MARKETING, 85(4), 21–43.

By: R. Rust *, W. Rand , M. Huang*, A. Stephen*, G. Brooks * & T. Chabuk*

author keywords: brand driver; brand reputation tracker; corporate reputation; customer equity; relationship driver; social media mining; Twitter; value driver
Source: Web Of Science
Added: July 6, 2021