2022 journal article

Antecedents and moderators of consumer adoption toward AR‐enhanced virtual try‐on technology: A stimulus‐organism‐response approach

International Journal of Consumer Studies.

By: H. Lee *, Y. Xu n  & A. Porterfield  n

author keywords: adoption; augmented reality; perceived value; personality traits; technology attributes; telepresence; virtual try-on
Source: ORCID
Added: November 3, 2021

Abstract