Simplicity is not key: Understanding firm-generated social media images and consumer liking
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 39(3), 639–655.
By: G. Overgoor*, W. Rand , W. Dolen* & M. Mazloom*
author keywords: Social Media; Visual Complexity; Deep Learning; Image Analytics; Convolutional Neural Networks
Source: Web Of Science
Added: October 11, 2022
