2022 journal article

Relational cultivation strategies and community building on Fortune 500 company corporate blogs

Corporate Communications: An International Journal, 27(1), 188–203.

Contributors: T. Ertem-Eray*

author keywords: Fortune 500; Community building; Corporate blogs; Relational cultivation strategies
Source: ORCID
Added: November 22, 2022

PurposeAs the number of corporate blogs has continued to increase over the years, this study examines the use of relationship cultivation strategies of Fortune 500 companies on their corporate blogs. Moreover, it focuses on how companies use corporate blogs as interactive online communication channels to create a sense of community among their publics.