2023 journal article

Winning the opportunity to pitch: Piquing startup investors? interest by sending the right signals in executive summaries

BUSINESS HORIZONS, 66(1), 75–86.

By: K. Krukowski*, J. Pollack & M. Rutherford*

author keywords: Opportunity introduction; Business pitch; Signaling theory; Cognitive legitimacy; Human capital
Source: Web Of Science
Added: January 23, 2023