Acculturation, religiosity, and willingness to accept... - Citation Index

2023 article

Acculturation, religiosity, and willingness to accept Korean products among Muslim consumers: an exploratory study

Nasution, R. A., Jeong, S. W., Jin, B. E., Chung, J.-E., Yang, H., Nathan, R. J., & Arnita, D. (2023, January 27). JOURNAL OF ISLAMIC MARKETING.

By: R. Nasution ^*, S. Jeong ^*, B. Jinⁿ , J. Chung ^*, H. Yang ^*, R. Nathan ^*, D. Arnita ^*

author keywords: Acculturation; Korean wave; Korean foods; Korean cosmetics; Muslim consumers; Religious values

10.1108/JIMA-01-2022-0032

Find Text @ NCSU

Source: Web Of Science

Added: February 13, 2023

Purpose The purpose of this study is to explore the acculturation caused by the Korean wave among Indonesian Muslim consumers, especially in the food and cosmetic sectors, based on religious grounds.