2022 journal article

Capturing passion expressed in text with artificial intelligence (AI): Affective passion waned, and identity centrality was sustained in social ventures

Journal of Business Venturing Insights, 17, e00295.

UN Sustainable Development Goal Categories
8. Decent Work and Economic Growth (OpenAlex)
Source: Crossref
Added: February 18, 2023

Entrepreneurial passion can influence individual well-being and improve firm-level outcomes, yet little is known about how to rapidly detect a change in passion from entrepreneurs’ communication. We draw on advancements in both the passion literature and artificial intelligence (AI) methods, to capture entrepreneurial passion expressed for founding a venture at different points in time. Specifically, we developed an AI algorithm to recognize identity-based passion (identity centrality) from training data, comprised of 8 h of transcribed interviews with entrepreneurs (achieving 84% accuracy), and detect affective passion (intense positive feelings) with sentiment analysis. Application of these two novel measurement approaches, to longitudinal interview text with early-stage entrepreneurs (N = 11, two time periods) in a six-month social venture accelerator, indicate that intense positive feelings decline while identity centrality varies. We conclude by outlining opportunities for future research.