Richard D. Waters

Waters, R. D., Tindall, N. T. J., & Morton, T. S. (2011). Dropping the ball on media inquiries: The role of deadlines in media catching. Public Relations Review, 37(2), 151–156.

Waters, R. D. (2011). Increasing fundraising efficiency through evaluation: Applying communication theory to the nonprofit organization-donor relationship. Nonprofit and Voluntary Sector Quarterly, 40(3), 458–475.

Waters, R. D. (2011). Redefining sewardship: Examining how Fortune 100 organizations use stewardship with virtual stakeholders. Public Relations Review, 37(2), 129–136.

Waters, R. D., & Bortree, D. S. (2010). Building a better workplace for teen volunteers through inclusive behaviors. Nonprofit Management & Leadership, 20(3), 337–355.

Waters, R. D., Tindall, N. T. J., & Morton, T. S. (2010). Media catching and the journalist-public relations practitioner relationship: How social media are changing the practice of media relations. Journal of Public Relations Research, 22(3), 241–264.

Waters, R. D. (2009). Comparing the two sides of the nonprofit organization-donor relationship: Applying coorientation methodology to relationship management. PUBLIC RELATIONS REVIEW, 35(2), 144–146. https://doi.org/10.1016/j.pubrev.2009.01.011

Waters, R. D., Burnett, E., Lamm, A., & Lucas, J. (2009). Engaging stakeholders through social networking: How nonprofit organizations are using Facebook. PUBLIC RELATIONS REVIEW, 35(2), 102–106. https://doi.org/10.1016/j.pubrev.2009.01.006

Waters, R. D. (2009). Examining the role of cognitive dissonance in crisis fundraising. PUBLIC RELATIONS REVIEW, 35(2), 139–143. https://doi.org/10.1016/j.pubrev.2008.11.001

Waters, R. D. (2009). Measuring stewardship in public relations: A test exploring impact on the fundraising relationship. PUBLIC RELATIONS REVIEW, 35(2), 113–119. https://doi.org/10.1016/j.pubrev.2009.01.012