@article{serow_brawner_demery_1999, title={Instructional reform at research universities: studying faculty motivation}, volume={22}, DOI={10.1353/rhe.1999.0018}, abstractNote={ Concerns about the quality of undergraduate teaching
               have focused new attention on the motives underlying
               faculty role performance at research universities. This
               article reports findings from a case study of faculty
               participation in one instructional reform coalition.
               Results indicate three distinct motivational patterns,
               corresponding roughly to variations in individuals'
               faculty status. The implications of these findings are
               considered in light of recent calls for the restructuring
               of universities' faculty rewards systems.}, number={4}, journal={Review of Higher Education}, author={Serow, R. C. and Brawner, C. E. and Demery, J.}, year={1999}, pages={411} }