Works (1)
Updated: July 5th, 2023 15:59
2002 article
The effects of print format in direct-to-consumer prescription drug advertisements on risk knowledge and preference
DRUG INFORMATION JOURNAL, Vol. 36, pp. 693–705.
author keywords: direct-to-consumer; risk communication; consumer knowledge; design of medical information; drug advertisements
TL;DR:
Results showed that the presence of physical features that distinguish the risk information from other text facilitated knowledge acquisition and increased perceived effectiveness ranks.
(via Semantic Scholar)
UN Sustainable Development Goal Categories
3. Good Health and Well-being
(Web of Science)
Source: Web Of Science
Added: August 6, 2018
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