Corinna Skylar Paine

Works (1)

Updated: July 5th, 2023 15:59

2002 article

The effects of print format in direct-to-consumer prescription drug advertisements on risk knowledge and preference

DRUG INFORMATION JOURNAL, Vol. 36, pp. 693–705.

By: M. Wogalter n, T. Smith-Jackson*, B. Mills n & C. Paine n

author keywords: direct-to-consumer; risk communication; consumer knowledge; design of medical information; drug advertisements
TL;DR: Results showed that the presence of physical features that distinguish the risk information from other text facilitated knowledge acquisition and increased perceived effectiveness ranks. (via Semantic Scholar)
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