Drew Charles Rivers

Rivers, D. C., Meade, A. W., & Fuller, W. L. (2009). Examining Question and Context Effects in Organization Survey Data Using Item Response Theory. ORGANIZATIONAL RESEARCH METHODS, 12(3), 529–553. https://doi.org/10.1177/1094428108315864

Bao, Y., Shao, A. T., & Rivers, D. (2008). Creating new brand names: Effects of relevance, connotation, and pronunciation. JOURNAL OF ADVERTISING RESEARCH, 48(1), 148–162. https://doi.org/10.2501/S002184990808015X