@article{farashahi_easter_annett-hitchcock_2018, title={Price and perceived product quality: a comparison of denim jeans in three price categories}, volume={22}, ISSN={["1758-7433"]}, DOI={10.1108/jfmm-10-2017-0104}, abstractNote={
Purpose
The purpose of this paper is to compare a set of product specifications to evaluate appearance and performance characteristics of denim jeans at three price categories, and identify any relationships between price and product quality.
}, number={3}, journal={JOURNAL OF FASHION MARKETING AND MANAGEMENT}, author={Farashahi, Behnoosh Ghaani and Easter, Elizabeth and Annett-Hitchcock, Kate}, year={2018}, pages={369–386} }