Duarte Morais Peroff, D. M., Morais, D. B., & Sills, E. (2022). The Role of Agritourism Microentrepreneurship and Collective Action in Shaping Stewardship of Farmlands. SUSTAINABILITY, 14(13). https://doi.org/10.3390/su14138116 LaPan, C., Morais, D. B., Wallace, T., Barbieri, C., & Floyd, M. F. (2021, July 6). Gender, work, and tourism in the Guatemalan Highlands. JOURNAL OF SUSTAINABLE TOURISM, Vol. 7. https://doi.org/10.1080/09669582.2021.1952418 Okayasu, I., Oh, C.-O., & Morais, D. B. (2021). RECREATION SPECIALIZATION FOR RUNNERS AND EVENT ATTACHMENT. EVENT MANAGEMENT, 25(4), 347–361. https://doi.org/10.3727/152599519X15831893693620 Peroff, D. M., Morais, D. B., Wallace, T., & Sills, E. (2021). TOURISM MICROENTREPRENEURSHIP AND LAND STEWARDSHIP IN A TZ'UTUJIL MAYAN COFFEE COMMUNITY. TOURISM REVIEW INTERNATIONAL, 25(4), 293–310. https://doi.org/10.3727/154427221X16098837280055 Birendra, K. C., Lapan, C., Ferreira, B., & Morais, D. B. (2021). TOURISM MICROENTREPRENEURSHIP: STATE OF THE ART AND RESEARCH AGENDA. TOURISM REVIEW INTERNATIONAL, 25(4), 279–292. https://doi.org/10.3727/154427221X16245632411953 Morais, D. B. (Ed.). (2021). Tourism Microentrepreneurship. https://doi.org/10.1108/s2042-1443202112 Ferreira, B., Morais, D. B., Szabo, A., Bowen, B., & Jakes, S. (2020). A gap analysis of farm tourism microentrepreneurial mentoring needs in North Carolina, USA. JOURNAL OF AGRICULTURE FOOD SYSTEMS AND COMMUNITY DEVELOPMENT, 10(1), 83–99. https://doi.org/10.5304/jafscd.2020.101.025 Peroff, D. M., Morais, D. B., Seekamp, E., Sills, E., & Wallace, T. (2019). Assessing Residents’ Place Attachment to the Guatemalan Maya Landscape Through Mixed Methods Photo Elicitation. Journal of Mixed Methods Research, 5, 155868981984580. https://doi.org/10.1177/1558689819845800 Ferreira, B., Morais, D. B., & Brothers, G. L. (2019). Enhancing self-efficacy to enable tourism microentrepreneurship: a quasi-experiment. Journal of Teaching in Travel & Tourism, 19(4), 341–359. https://doi.org/10.1080/15313220.2019.1598920 Nazariadli, S., Morais, D. B., Bunds, K., Baran, P., & Supak, S. (2019). Rural tourism microentrepreneurs’ self-representation through photography: a counter-hegemonic approach. Rural Society, 28(1), 29–51. https://doi.org/10.1080/10371656.2019.1576294 Birendra, K. C., Morais, D. B., Peterson, M. N., Seekamp, E., & Smith, J. W. (2019). Social network analysis of wildlife tourism microentrepreneurial network. TOURISM AND HOSPITALITY RESEARCH, 19(2), 158–169. https://doi.org/10.1177/1467358417715679 Kc, B., Morais, D. B., Smith, J. W., Peterson, M. N., & Seekamp, E. (2019). Using Social Network Analysis to Understand Trust, Reciprocity, and Togetherness in Wildlife Tourism Microentrepreneurship. JOURNAL OF HOSPITALITY & TOURISM RESEARCH, 43(8), 1176–1198. https://doi.org/10.1177/1096348019840794 Kc, B., Morais, D., Seekamp, E., Smith, J., & Peterson, M. (2018). Bonding and Bridging Forms of Social Capital in Wildlife Tourism Microentrepreneurship: An Application of Social Network Analysis. Sustainability, 10(2), 315. https://doi.org/10.3390/su10020315 Ferreira, B. S., Morais, D. B., Pollack, J. M., & Bunds, K. S. (2018). DEVELOPMENT AND VALIDATION OF THE TOURISM E-MICROENTREPRENEURIAL SELF-EFFICACY SCALE. TOURISM ANALYSIS, 23(2), 275–282. https://doi.org/10.3727/108354218x15210313504616 Nazariadli, S., Morais, D. B., Barbieri, C., & Smith, J. W. (2018). Does perception of authenticity attract visitors to agricultural settings? TOURISM RECREATION RESEARCH, 43(1), 91–104. https://doi.org/10.1080/02508281.2017.1380144 Morais, D. B., Bunn, D., Hoogendoorn, G., & Birendra, K. C. (2018). The potential role of tourism microentrepreneurship in the prevention of rhino poaching. INTERNATIONAL DEVELOPMENT PLANNING REVIEW, 40(4), 443–461. https://doi.org/10.3828/idpr.2018.21 Morais, D., Jakes, S., Bowen, B., & Lelekacs, J. M. (2017). Fork2farmer: Enabling success of small farms through partnerships with well-known chefs and the tourism sector. Journal of Extension, 55(2). Retrieved from http://www.scopus.com/inward/record.url?eid=2-s2.0-85018812508&partnerID=MN8TOARS Morais, D. B., Ferreira, B. S., Nazariadli, S., & Ghahramani, L. (2017). Tourism microentrepreneurship knowledge cogeneration. In Bridging Tourism Theory and Practice (Vol. 8, pp. 73–95). https://doi.org/10.1108/S2042-144320170000008006 LaPan, C., Morais, D. B., Barbieri, C., & Wallace, T. (2016). Power, altruism and communitarian tourism: A comparative study. PASOS-REVISTA DE TURISMO Y PATRIMONIO CULTURAL, 14(4), 889–906. https://doi.org/10.25145/j.pasos.2016.14.058 Okayasu, I., Nogawa, H., Casper, J. M., & Morais, D. B. (2016). Recreational sports event participants' attitudes and satisfaction: cross-cultural comparisons between runners in Japan and the USA. MANAGING SPORT AND LEISURE, 21(3), 164–180. https://doi.org/10.1080/23750472.2016.1220812 Okayasu, I., & Morais, D. B. (2016). Sport entrepreneurship and community development in Japan. In Sport Entrepreneurship and Innovation (pp. 141–152). https://doi.org/10.4324/9781315393384 LaPan, C., Morais, D. B., Wallace, T., & Barbieri, C. (2016). WOMEN'S SELF-DETERMINATION IN COOPERATIVE TOURISM MICROENTERPRISES. TOURISM REVIEW INTERNATIONAL, 20(1), 41–55. https://doi.org/10.3727/154427216x14581596799022 Morais, D. B., Birendra, K. C., Mao, Y., & Mosimane, A. (2015). WILDLIFE CONSERVATION THROUGH TOURISM MICROENTREPRENEURSHIP AMONG NAMIBIAN COMMUNITIES. TOURISM REVIEW INTERNATIONAL, 19(1-2), 43–61. https://doi.org/10.3727/154427215x14338796190477 Wang, Y., & Morais, D. B. (2014). An examination of tourists’ identity in tourist weblogs. Information Technology & Tourism, 14(3), 239–260. https://doi.org/10.1007/s40558-014-0016-6 Wang, Y. (A., & Morais, D. B. (2014). Self-representations of the matriarchal Other. Annals of Tourism Research, 44(1), 74–87. https://doi.org/10.1016/j.annals.2013.09.002 Dong, E., Wang, Y., Morais, D., & Brooks, D. (2013). Segmenting the rural tourism market: The case of Potter County, Pennsylvania, USA. Journal of Vacation Marketing, 19(2), 181–193. https://doi.org/10.1177/1356766712471231 Xie Jimmy, H., Kerstetter, D., Mattila, S. A., Buzinde, C., & Morais, B. D. (2012). Information usefulness versus ease of use: Which makes a destination website more persuasive. Tourism Analysis, 17(1), 15–26. https://doi.org/10.3727/108354212X13330406123972 Morais, D. B., Heath, E., Tlhagale, M., Payton, F. C., Martin, K., Mehta, K., & Bass, J. (2012). People-first tourism: Concept test in South Africa. In Bridging Tourism Theory and Practice (Vol. 4, pp. 115–128). https://doi.org/10.1108/S2042-1443(2012)0000004009 Morais, D. B., & Ogden, A. C. (2011). Initial Development and Validation of the Global Citizenship Scale. JOURNAL OF STUDIES IN INTERNATIONAL EDUCATION, 15(5), 445–466. https://doi.org/10.1177/1028315310375308 Mehta, K., Morais, D. B., Zhao, Y., Brannon, M. L., & Zappe, S. E. (2011). Milking the Rhino - Innovative Solutions Showcase: Promoting ethics education, user-centered design and social entrepreneurship in the global context. ASEE Annual Conference and Exposition, Conference Proceedings. Retrieved from http://www.scopus.com/inward/record.url?eid=2-s2.0-85029117836&partnerID=MN8TOARS Okayasu, I., Nogawa, H., & Morais, D. B. (2010). RESOURCE INVESTMENTS AND LOYALTY TO RECREATIONAL SPORT TOURISM EVENT. JOURNAL OF TRAVEL & TOURISM MARKETING, 27(6), 565–578. https://doi.org/10.1080/10548408.2010.507141 Buzinde, C. N., Manuel-Navarrete, D., Yoo, E. E., & Morais, D. (2010). TOURISTS’ PERCEPTIONS IN A CLIMATE OF CHANGE. Annals of Tourism Research, 37(2), 333–354. https://doi.org/10.1016/j.annals.2009.09.006 Morais, D. B., & Lin, C.-H. (2010). Why Do First-Time and Repeat Visitors Patronize a Destination? Journal of Travel & Tourism Marketing, 27(2), 193–210. https://doi.org/10.1080/10548401003590443 Wang, Y. A., Morais, D. B., & Buzinde, C. (2009). American media representations of China's traditions and modernity. Tourism, Culture and Communication, 9(3), 125–135. https://doi.org/10.3727/109830409X12596186103798 Okayasu, I., Nogawa, H., & Morais, D. B. (2009). Operationalization of the resource investments construct of recreational sport event. Event Management, 12(3-4), 209–223. https://doi.org/10.3727/152599509789659722 Lin, C.-H., & Morais, D. B. (2009). TRANSACTIONAL VERSUS RELATIONAL PATRONIZING INTENTIONS. Annals of Tourism Research, 36(4), 726–730. https://doi.org/10.1016/j.annals.2009.06.004 Xie, H. (J., Costa, C. A., & Morais, D. B. (2008). Gender Differences in Rural Tourists' Motivation and Activity Participation. Journal of Hospitality & Leisure Marketing, 16(4), 368–384. https://doi.org/10.1080/10507050801951452 Bandyopadhyay, R., Morais, D. B., & Chick, G. (2008). Religion and identity in India’s heritage tourism. Annals of Tourism Research, 35(3), 790–808. https://doi.org/10.1016/j.annals.2008.06.004 Lin, C. H., & Morais, D. B. (2008). The Spatial Clustering Effect of Destination Distribution on Cognitive Distance Estimates and Its Impact on Tourists' Destination Choices. Journal of Travel & Tourism Marketing, 25(3-4), 382–397. https://doi.org/10.1080/10548400802508481 Lin, C.-H., Morais, D. B., Kerstetter, D. L., & Hou, J.-S. (2007). Examining the role of cognitive and affective image in predicting choice across natural, developed, and theme-park destinations. Journal of Travel Research, 46(2), 183–194. https://doi.org/10.1177/0047287506304049 Morais, D., Kerstetter, D., Lin, Y. S., & Mowen, A. J. (2006). Resource investments made between customers and provider: A study of teenagers' loyalty to a summer camp. Journal of Travel and Tourism Marketing, 21(1), 1–12. https://doi.org/10.1300/J073v21n01_01 Morais, D. B., Dong, E., & Yang, G. (2006). The ethnic tourism expansion cycle: The case of Yunnan province, China. Asia Pacific Journal of Tourism Research, 11(2), 189–204. https://doi.org/10.1080/10941660600727616 Cranage, D., Lambert, C. U., Morais, D., & Lane, J. L. (2006). The influence of learning style on hospitality and tourism students’ preference for web assignments. Journal of Hospitality and Tourism Education, 18(4), 18–26. https://doi.org/10.1080/10963758.2006.10696871 Morais, D. B., Kerstetter, D. L., & Yarnal, C. M. (2006). The love triangle: Loyal relationships among providers, customers, and their friends. Journal of Travel Research, 44(4), 379–386. https://doi.org/10.1177/0047287505282955 Nyaupane, G. P., Morais, D. B., & Dowler, L. (2006). The role of community involvement and number/type of visitors on tourism impacts: A controlled comparison of Annapurna, Nepal and Northwest Yunnan, China. Tourism Management, 27(6), 1373–1385. https://doi.org/10.1016/j.tourman.2005.12.013 Hou, J.-S., Lin, C.-H., & Morais, D. B. (2005). Antecedents of attachment to a cultural tourism destination: The case of Hakka and non-Hakka Taiwanese visitors to Pei-Pu, Taiwan. Journal of Travel Research, 44(2), 221–233. https://doi.org/10.1177/0047287505278988 Morais, D. B., Dorsch, M. J., & Backman, S. J. (2005). Building loyal relationships between customers and providers: A focus on resource investments. Journal of Travel and Tourism Marketing, 18(1), 49–57. https://doi.org/10.1300/J073v18n01_05 Morais, D. B., Lin, C.-H., & Hou, J.-S. (2005). Center/periphery imbalance in tourism development: The case of Taiwan. Tourism Analysis, 9(4), 285–298. https://doi.org/10.3727/108354205789807292 Bailey, K. D., & Morais, D. B. (2005). Exploring the use of blended learning in tourism education. Journal of Teaching in Travel and Tourism, 4(4), 23–36. https://doi.org/10.1300/J172v04n04_02 Bandyopadhyay, R., & Morais, D. (2005). Representative dissonance. India's self and western image. Annals of Tourism Research, 32(4), 1006–1021. https://doi.org/10.1016/j.annals.2005.02.002 Morais, D. B., Yarnal, C., Dong, E., & Dowler, L. (2005). The impact of ethnic tourism on gender roles: A comparison between the Bai and the Mosuo of Yunnan province, PRC. Asia Pacific Journal of Tourism Research, 10(4), 361–367. https://doi.org/10.1080/10941660500363678 Zillifro, T., & Morais, D. B. (2004). Building customer trust and relationship commitment to a nature-based tourism provider: The role of information investments. Journal of Hospitality and Leisure Marketing, 11(2-3), 159–172. https://doi.org/10.1300/J150v11n02_11 Morais, D. B., Dorsch, M. J., & Backman, S. J. (2004). Can tourism providers buy their customer's loyalty? Examining the influence of customer-provider investments on loyalty. Journal of Travel Research, 42(3), 235–243. https://doi.org/10.1177/0047287503258832 Davis, J. S., & Morais, D. B. (2004). Factions and enclaves: Small towns and socially unsustainable tourism development. Journal of Travel Research, 43(1), 3–10. https://doi.org/10.1177/0047287504265501 Nyaupane, G. P., Morais, D. B., & Graefe, A. R. (2004). Nature tourism constraints: A cross-activity comparison. Annals of Tourism Research, 31(3), 540–555. https://doi.org/10.1016/j.annals.2004.01.006 Morais, D. B., & Zillifro, T. (2003). An examination of the relationships established between a whitewater rafting provider and its male and female customers. Journal of Hospitality and Leisure Marketing, 10(1-2), 137–150. https://doi.org/10.1300/J150v10n01_09 Morais, D. B., Backman, S. J., & Dorsch, M. J. (2003). Toward the operationalization of resource investments made between customers and providers of a tourism service. Journal of Travel Research, 41(4), 362–374. https://doi.org/10.1177/0047287503041004005 Petrick, J. F., Morais, D. D., & Norman, W. C. (2001). An examination of the determinants of entertainment vacationers' intentions to revisit. Journal of Travel Research, 40(1), 41–48. https://doi.org/10.1177/004728750104000106 Walker, J. T., Backman, K., Backman, S. J., & Morais, D. (2001). Using performance measurements to explore the influence of service quality dimensions on customer's perception of overall value of a nature based tourism outfitter. Journal of Quality Assurance in Hospitality and Tourism, 2(1-2), 49–68. https://doi.org/10.1300/J162v02n01_04