@article{salgado_hemonnet-goujot_henard_barnier_2020, title={The dynamics of innovation contest experience: An integrated framework from the customer's perspective}, volume={117}, ISSN={["1873-7978"]}, DOI={10.1016/j.jbusres.2020.05.041}, abstractNote={Getting customers to actively participate in company-sponsored innovation contests is increasingly crucial. While much of the extant research on innovation contests is understandably focused on company benefits, relatively less is known about the innovation contest experience (ICE) from a customer perspective. This research extends the innovation contest literature by developing an integrated framework for evaluating contest experiences. Based on a mixed method approach, this study investigates the role of an understudied variable, namely perceived challenge (PC) of the innovation task, and its influence on ICE. Results indicate that PC has a direct positive (quadratic) influence on ICE, that PC negatively moderates the effect of extrinsic motivation on ICE as well as the effect of intrinsic motivation on ICE. This study also reveals an interaction effect between extrinsic and intrinsic motivation, showing a moderating effect of extrinsic motivation on the link between intrinsic motivation and ICE. Both short-term and long-term outcomes of ICE are modeled and tested. Results indicate that a positive ICE leads to a greater customer willingness to participate in subsequent contests and to an enhanced company reputation for innovation.}, journal={JOURNAL OF BUSINESS RESEARCH}, author={Salgado, Stephane and Hemonnet-Goujot, Aurelie and Henard, David H. and Barnier, Virginie}, year={2020}, month={Sep}, pages={29–43} }
 @article{stanko_henard_2017, title={Toward a better understanding of crowdfunding, openness and the consequences for innovation}, volume={46}, ISSN={["1873-7625"]}, DOI={10.1016/j.respol.2017.02.003}, abstractNote={Crowdfunding is now a commonly used tool for innovating entrepreneurs, yet many unresolved questions surrounding crowdfunding’s effect on innovation remain. Often, crowdfunding backers play an active role in the innovation conversation. Thus, crowdfunding can be viewed as one form of open search (actively seeking out ideas from outsiders). Beyond open search, backers also generate word of mouth awareness for the crowdfunded product. Crowdfunding backers can be thought of as the earliest possible adopters, who may be even more valuable than traditional early adopting consumers. In this study, data pertaining to crowdfunded products from the Kickstarter platform is coupled with survey data from the respective innovating entrepreneurs to better understand the effects of elements of crowdfunding on the subsequent market success of the crowdfunded product as well as the innovation focus of the crowdfunding organization. Results indicate that the amount of funding raised during a crowdfunding campaign does not significantly impact the later market performance of the crowdfunded product, while the number of backers attracted to the campaign does. Open search depth (drawing intensely from external sources) enhances product market performance, while open search breadth (drawing from many external sources) induces a radical innovation focus. Interestingly, adverse effects from over-relying on external knowledge sources are not observed. The small size of the crowdfunding organizations in this study is seen as a boundary condition to previous findings of inverse U-shaped performance effects. Finally, the portion of product development complete when crowdfunding impacts the entrepreneurs’ subsequent focus on radical innovation.}, number={4}, journal={RESEARCH POLICY}, author={Stanko, Michael A. and Henard, David H.}, year={2017}, month={May}, pages={784–798} }
 @article{henard_rossetti_2014, title={All You Need is Love? Communication Insights From Pop Music's Number-One Hits}, volume={54}, ISSN={["1740-1909"]}, DOI={10.2501/jar-54-2-178-191}, abstractNote={ABSTRACT In response to calls for further investigation on the role of music and advertising, the authors of the current study analyzed popular music's most successful songs over a 50-year period (1960–2009). The current paper uses a combination of quantitative and qualitative approaches to uncover communication themes from nearly 1,000 songs that best resonated with mass audiences. The study identifies 12 communication themes and finds that they are used repeatedly over time; are largely emotional in nature; appear congruent with contemporary societal and environmental influences; and help predict a song's chances of commercial success. The results provide advertising professionals with a repertoire of themes for consideration in advertising and other marketing communications for mass audiences.}, number={2}, journal={JOURNAL OF ADVERTISING RESEARCH}, author={Henard, David H. and Rossetti, Christian L.}, year={2014}, month={Jun}, pages={178–191} }
 @article{freling_vincent_henard_2014, title={When not to accentuate the positive: Re-examining valence effects in attribute framing}, volume={124}, ISSN={["1095-9920"]}, DOI={10.1016/j.obhdp.2013.12.007}, abstractNote={While the expanding body of attribute framing literature provides keen insights into individual judgments and evaluations, a lack of theoretical perspective inhibits scholars from more fully extending research foci beyond a relatively straightforward examination of message content. The current research applies construal level theory to attribute framing research. The authors conduct a meta-analysis of 107 published articles and then conceptually expand this knowledge base by synthesizing attribute framing research and construal level concepts. Results suggest that attribute framing is most effective when there is congruence between the construal level evoked in a frame and the evaluator’s psychological distance from the framed event. A follow-up experiment confirms that the congruence between a frame’s construal level and psychological distance—not simply its valence—appears to be driving attribute framing effects. This research proposes to shift the focus in attribute framing research from that of message composition to a more complex relationship between the message and the recipient.}, number={2}, journal={ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES}, author={Freling, Traci H. and Vincent, Leslie H. and Henard, David H.}, year={2014}, month={Jul}, pages={95–109} }
 @article{henard_mcfadyen_2012, title={Resource Dedication and New Product Performance: A Resource-Based View}, volume={29}, ISSN={["1540-5885"]}, DOI={10.1111/j.1540-5885.2011.00889.x}, abstractNote={Corporate investments in new product development (NPD) initiatives are strategically effective activities that are instrumental in contributing to new product performance. Given that a fundamental nature of product development is the ability to exploit new product opportunities, the authors investigate the firm‐level impact that corporate investments in knowledge workers and financialNPDresources have on new product performance. They track the resource dedication and new product financial performance of 41 firms over a seven‐year period. Our results provide evidence that financial investments have a contemporaneous return on investment while knowledge worker investments provide companies with both contemporaneous and carryover returns. When formulating strategy and makingNPDresource allocation decisions, managers must remain cognizant of the time‐dependent nature of resource investments, the need for persistent investment, and the resulting performance impact.}, number={2}, journal={JOURNAL OF PRODUCT INNOVATION MANAGEMENT}, author={Henard, David H. and McFadyen, M. Ann}, year={2012}, month={Mar}, pages={193–204} }
 @article{freling_crosno_henard_2011, title={Brand personality appeal: conceptualization and empirical validation}, volume={39}, ISSN={["1552-7824"]}, DOI={10.1007/s11747-010-0208-3}, number={3}, journal={JOURNAL OF THE ACADEMY OF MARKETING SCIENCE}, author={Freling, Traci H. and Crosno, Jody L. and Henard, David H.}, year={2011}, month={Jun}, pages={392–406} }
 @article{henard_dacin_2010, title={Reputation for Product Innovation: Its Impact on Consumers*}, volume={27}, ISSN={["1540-5885"]}, DOI={10.1111/j.1540-5885.2010.00719.x}, abstractNote={Just as firms compete for customers, they also vie for reputational status across their relevant constituent groups. To many firms, a reputation as an innovative company is something that is both prized and actively sought after. Despite an abundance of anecdotal evidence pointing to several firms' active pursuit of an innovative reputation, there is little empirical evidence to evaluate the soundness of this pursuit. On a general level, this research recognizes that firms compete for competitive advantage via their tangible and intangible resources. Much of the innovation literature centers on the tangible impact that new product development initiatives have on outcomes of innovation. Yet research investigations of the less tangible facets of innovation, such as a reputation, remain relatively uninvestigated despite their promise as a source of sustainable competitive advantage. This study investigates the effects of a corporate reputation for product innovation (RPI) and its impact on consumers. Consumer involvement levels are proposed to mediate the relationship between RPI and consumer outcomes. Empirical results indicate that a high consumer perceived RPI, via the involvement construct, leads to excitement toward and heightened loyalty to the innovative firm. A more positive overall corporate image and tolerance for occasional product failures are also positive outcomes noted in the results. Contrary to expectations, a high perceived RPI does not lead to a consumer propensity to pay price premiums.}, number={3}, journal={JOURNAL OF PRODUCT INNOVATION MANAGEMENT}, author={Henard, David H. and Dacin, Peter A.}, year={2010}, month={May}, pages={321–335} }
 @article{henard_mcfadyen_2008, title={Making knowledge workers more creative}, volume={51}, ISSN={["0895-6308"]}, DOI={10.1080/08956308.2008.11657494}, abstractNote={OVERVIEW: The knowledge management process is increasingly seen as a key to organizational creativity and innovation. The evolving global business environment necessitates that organizations shift from a rigid, standardized competitive approach to a more flexible mobilization of human resources located both inside and outside the company. This can be aided by recognizing knowledge worker capabilities as a hierarchy from acquired knowledge to more complex unique and creative knowledge. Competitive advantage can be gained by moving individual and cumulative capabilities higher on this pyramid.}, number={2}, journal={RESEARCH-TECHNOLOGY MANAGEMENT}, author={Henard, David H. and McFadyen, M. Ann}, year={2008}, pages={40–46} }
 @article{henard_mcfadyen_2006, title={R&D knowledge is power}, volume={49}, ISSN={["1930-0166"]}, DOI={10.1080/08956308.2006.11657377}, abstractNote={OVERVIEW: The phrase “knowledge is power” may be a cliché, yet in today's business environment it is as true a statement as ever. In fact, knowledge is a unique company resource because its value actually increases when it is shared. Viewing knowledge as a strategic corporate resource, managers need to examine their own organizations to assess the degree of stored knowledge and absorptive capacity necessary to accomplish what is required for sustainable competitive advantage. A key question is whether or not the organizational structure is appropriate—from the perspective of both breadth and depth of knowledge—to the mission at hand. Breadth is obtained through employee diversity and connectedness depth through R&D experience as well as basic research initiatives, partnerships, joint ventures, etc. Overall, knowledge, like other strategic corporate resources, must be actively managed if it is to result in sustainable competitive advantage.}, number={3}, journal={RESEARCH-TECHNOLOGY MANAGEMENT}, author={Henard, David H. and McFadyen, M. Ann}, year={2006}, pages={41–47} }
 @article{delvecchio_henard_freling_2006, title={The effect of sales promotion on post-promotion brand preference: A meta-analysis}, volume={82}, ISSN={["1873-3271"]}, DOI={10.1016/j.jretai.2005.10.001}, abstractNote={The benefit of sales promotions is that they induce choice. However, this benefit may be offset by undermining preference for the brand when it is no longer promoted. Despite the fact that sales promotions have long been employed in marketing practice and researched academically, a clear understanding of the impact of sales promotion on post-promotion brand preference continues to evade brand managers and marketing scholars alike. This manuscript attempts to provide insight on the effects of sales promotions on brand preference by integrating results from 51 studies on the subject. Our meta-analysis suggests that, on average, sales promotions do not affect post-promotion brand preference. However, depending upon characteristic of the sales promotion and the promoted product, promotions can either increase or decrease preference for a brand. The empirical results provide insights for crafting promotion strategy and for understanding the process by which promotions influence brand preference.}, number={3}, journal={JOURNAL OF RETAILING}, author={DelVecchio, Devon and Henard, David H. and Freling, Traci H.}, year={2006}, pages={203–213} }
 @article{henard_mcfadyen_2005, title={The complementary roles of applied and basic research: A knowledge-based perspective}, volume={22}, ISSN={["0737-6782"]}, DOI={10.1111/j.1540-5885.2005.00146.x}, abstractNote={While a great deal of scholastic effort has gone into discovering the multifaceted relationships between applied research initiatives and subsequent performance, relatively little empirical research addresses the performance impact from firm investments in basic research initiatives. Even less addresses the interactive roles of both types of research. The authors conceptualize and empirically evaluate the interactive relationship between applied and basic research initiatives and firm performance. Applied and basic research projects are knowledge creation activities in a product development domain, and both initiatives enhance the stored knowledge of a firm. Stored knowledge is the fuel that drives the product development engine. Applied research initiatives assimilate and exploit stored knowledge to develop new products. Basic research initiatives contribute to and enhance the stock of knowledge from which the applied initiatives are drawn. This expanded base of stored knowledge has positive ramifications for subsequent applied research initiatives. Results indicate that firms that engage in moderate or higher levels of applied research will see enhanced performance returns from additional investments in basic research. Conversely, firms that engage in relatively lower levels of applied research see no performance enhancement at any level of investment in basic research. Firms that rely on a flow of product innovations to provide a continued income stream must certainly invest in applied research initiatives. However, additional investment in directed basic research initiatives will augment future applied projects and could become the source of sustainable competitive advantage.}, number={6}, journal={JOURNAL OF PRODUCT INNOVATION MANAGEMENT}, author={Henard, DH and McFadyen, MA}, year={2005}, month={Nov}, pages={503–514} }
 @article{szymanski_henard_2001, title={Customer satisfaction: A meta-analysis of the empirical evidence}, volume={29}, DOI={10.1177/009207030102900102}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Szymanski, D. M. and Henard, D. H.}, year={2001}, pages={16–35} }
 @article{henard_szymanski_2001, title={Why some new products are morel, successful than others}, volume={38}, ISSN={["0022-2437"]}, DOI={10.1509/jmkr.38.3.362.18861}, abstractNote={Product innovation is increasingly valued as a key component of the sustainable success of a business's operations. As a result, there has been a noticeable increase in the number of studies directed at explicating the drivers of new product success. To help managers and researchers synthesize this growing body of evidence, the authors conduct a meta-analysis of the new product performance literature. Of the 24 predictors of new product performance investigated, product advantage, market potential, meeting customer needs, predevelopment task proficiencies, and dedicated resources, on average, have the most significant impact on new product performance. The authors also find that the predictor–performance relationships can vary by measurement factor (e.g., the use of multi-item scales, subjective versus objective measures of performance, senior versus project management reporting, time elapsed since product introduction) or contextual factor (e.g., services versus goods, Asian versus North American markets, competition in high-technology versus low-technology markets). They discuss the implications of these findings and offer directions for further research.}, number={3}, journal={JOURNAL OF MARKETING RESEARCH}, author={Henard, DH and Szymanski, DM}, year={2001}, month={Aug}, pages={362–375} }
 @inbook{henard_2000, title={Item response theory}, booktitle={Reading and understanding more multivariate statistics}, publisher={Washinton, DC: American Psychological Association}, author={Henard, D. H.}, editor={L. G. Grimm and Yarnold, P. R.Editors}, year={2000}, pages={67–97} }