@article{johnson_matthews_patwary_diallo_2022, title={Wearing Is Caring: An Investigation of the Adoption of Black Lives Matter Apparel and Accessories by Non-Blacks}, volume={12}, ISSN={["1940-2473"]}, DOI={10.1177/0887302X221147828}, abstractNote={Social movements that involve a variety of individuals from various backgrounds, such as Black Lives Matter, have made social justice (SJ) a prominent factor when purchasing. Although clothing is an influential communication tool and identity construction mechanism, very little research has explored the relationship between dress and SJ activism. Using Identity theory, this study proposed a model of non-Blacks’ adoption of BLM apparel/accessories which included repurchase intention and need for uniqueness as a moderating factor. The model was verified using structural equation modeling for the data obtained from a sample of 405 non-Black participants who purchased BLM apparel/accessories in the past 12 months. The results show a positive relationship exists between SJ commitment and SJ social identity salience and identity salience positively influences SJ behavior. The study also validated that SJ behavior positively influences repurchase intention. The findings improve our understanding of the motivations of non-Black BLM supporters.}, journal={CLOTHING AND TEXTILES RESEARCH JOURNAL}, author={Johnson, Olivia and Matthews, Delisia and Patwary, Sarif and Diallo, Mariam D. D.}, year={2022}, month={Dec} }
 @article{matthews_cryer-coupet_degirmencioglu_2021, title={I wear, therefore I am: investigating sneakerhead culture, social identity, and brand preference among men}, volume={8}, ISSN={["2198-0802"]}, DOI={10.1186/s40691-020-00228-3}, abstractNote={Abstract While the popularity of athletic footwear or “sneakers” has been widely assessed within academic literature, few studies to date have examined the influence of a specific sneaker subculture called “Sneakerheads”. Moreover, the brand preferences and brand identities that may exist within the Sneakerhead subculture have not been extensively examined. To address this gap in the research, semi-structured interviews were conducted with 12 male, self-identified Sneakerheads. The main goal of the research was to explore the Sneakerhead culture, while gaining an understanding of brand preferences, practices, and group identity factors. The Social Identity Theory was employed as the theoretical framework for this research. Qualitative analysis of the interviews revealed the following three topical areas: (1) Back in the Day , (2) All About the Jumpman , and (3) For Members Only. Findings regarding the unique culture of Sneakerheads indicate a clear sense of group identity as it relates to motivations, behaviors, and brand identity within the Sneakerhead community. Moreover, the findings of this study further define the lifestyle of a Sneakerhead and shed light on their unique behaviors and practices within the culture.}, number={1}, journal={FASHION AND TEXTILES}, author={Matthews, Delisia and Cryer-Coupet, Qiana and Degirmencioglu, Nimet}, year={2021}, month={Jan} }
 @article{childs_blanchflower_hur_matthews_2020, title={Non-traditional marketplaces in the retail apocalypse: investigating consumers' buying behaviours}, volume={48}, ISSN={["1758-6690"]}, DOI={10.1108/IJRDM-03-2019-0079}, abstractNote={Purpose Revolutionary changes are happening in retail, and the term “retail apocalypse” reflects these dramatic changes. As a growing number of traditional brick-and-motor retailers are closing, the aim of this study is to understand and test the dimensions of specific store and consumer factors that are driving this shift towards non-traditional retail marketplaces (e.g. pop-up stores, fashion trucks), factors that drive consumer loyalty (i.e. re-patronage intentions) and the mediating role of shopping enjoyment in this context. Design/methodology/approach This study used a consumer panel ( n = 237) of previous shoppers of non-traditional retailers. Utilising exploratory factor analysis (EFA) and confirmatory factor analysis (CFA), this study identifies possible store and consumer factors that are associated with consumers' patronage of non-traditional retailers. Based on results, we propose a model for non-traditional retail shopping behaviour. Findings EFA revealed that quality of personal experience and consumer curiosity were dominant factors explaining variance. Key findings revealed that in-store factors (in-store ambiance, quality and value of products) and consumer factors (consumer curiosity, quality consciousness) influence consumers' re-patronage intentions. This highlights the importance of maintaining quality elements in shopping experiences. Shopping enjoyment was found to mediate relationships, indicating that while not all factors directly impact loyalty, it can be enhanced through pleasurable shopping experiences. Practical implications Our findings help retailers understand which factors are driving this dramatic change in consumer behaviour so they may develop better strategies to attract and retain customers. Retailers need to highlight product quality and in-store atmosphere and spark consumers' quality consciousness and curiosity to enhance consumer loyalty. Originality/value Despite the rise in popularity, this is the first study to investigate non-traditional retailers comprehensively.}, number={3}, journal={INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT}, author={Childs, Michelle and Blanchflower, Tiffany and Hur, Songyee and Matthews, Delisia}, year={2020}, month={Feb}, pages={262–286} }
 @article{matthews_blanchflower_childs_2019, title={Beyond Brick and Mortar: The Experiences of U.S. Female Mobile Fashion Truck Entrepreneurs}, volume={47}, ISSN={["1552-3934"]}, DOI={10.1111/fcsr.12304}, abstractNote={The purpose of this study was to gain an understanding of the mobile fashion truck phenomenon from a female entrepreneur's perspective. This study provides insight into the unique strategies of this business format, while highlighting the motivations and challenges. Data collection took place through in-depth interviews with eight female fashion truck entrepreneurs. Five key themes were developed from the data. The themes revealed that female fashion truck entrepreneurs viewed their mobile businesses as a means to deliver unique products and experiences, as well as being a flexible business model. A conceptual model is proposed to further illustrate the key motivations and challenges of the entrepreneurs.}, number={4}, journal={FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL}, author={Matthews, Delisia and Blanchflower, Tiffany and Childs, Michelle}, year={2019}, month={Jun}, pages={307–323} }
 @article{gopalakrishnan_matthews_2018, title={Collaborative consumption: a business model analysis of second-hand fashion}, volume={22}, ISSN={["1758-7433"]}, DOI={10.1108/jfmm-05-2017-0049}, abstractNote={Purpose The purpose of this paper is to analyze the business model of second-hand fashion stores and explore their challenges/opportunities and suggest potential strategies for second-hand fashion retail stores. Design/methodology/approach A qualitative research method using in-depth interviews of convenience sample of owners/store managers from within the USA was employed. Findings Contrasting the traditional retail stores, customers are the primary partners and suppliers of second-hand fashion stores. These stores retain minimal profits given a business model that typically involves sharing profits with customers. Cheaper price, thrill of finding great deals, value for brands and variety are the primary reasons mentioned by respondents for shopping at second-hand stores. Research limitations/implications Limitations include the use of a convenience sample of store owners/managers as well as the research is limited to women and children’s stores. Respondents of the study were from the same geographical region and the characteristics of the redistribution markets may vary in a different region. Practical implications As a means to foster textile waste reduction through second-hand clothing business, these stores could adopt innovative revenue streams, additional partnerships, and improved fashion and store appeal that may be effective in increasing profits and the number of customers. Originality/value This study is one of the early attempts to examine the business model of second-hand fashion stores, a form of collaborative consumption in the fashion context. The study contributes in promoting second-hand fashion stores as a sustainable business model in the fashion industry.}, number={3}, journal={JOURNAL OF FASHION MARKETING AND MANAGEMENT}, author={Gopalakrishnan, Sivasankari and Matthews, Delisia}, year={2018}, pages={354–368} }
 @article{matthews_rothenberg_2017, title={An assessment of organic apparel, environmental beliefs and consumer preferences via fashion innovativeness}, volume={41}, ISSN={["1470-6431"]}, url={http://www.scopus.com/inward/record.url?eid=2-s2.0-85018729130&partnerID=MN8TOARS}, DOI={10.1111/ijcs.12362}, abstractNote={The topic of organic apparel has been widely discussed among academics and practitioners in recent years. While numerous studies have been done on the topic, few studies to date have assessed the topic of fashion innovativeness and its influence on attitudes towards organic apparel. In addition, an evaluation of consumer preferences for organic apparel from a conjoint analysis perspective has not been implemented. Thus, the purpose of the present study was to identify which organic apparel attributes are most important to high fashion innovativeness and low fashion innovativeness groups. Furthermore, the variables of environmental beliefs and attitudes towards purchasing organic apparel were assessed. An online survey was developed to measure the variables, including a full profile discrete choice design used to measure attribute preferences for t-shirts. The data were analyzed using a multinomial logit model and desirability indices. The results indicated that the low fashion innovativeness group preferred organic and eco-friendly apparel more than the high fashion innovativeness group. In addition, when examining high fashion innovativeness and low fashion innovativeness groups overall, the preferred t-shirt was Dri-Fit, Cotton Jersey Knit, Made In America, Eco-Friendly and $25.00. However, when examining high fashion innovativeness and low fashion innovativeness groups separately for the preferred t-shirt, differences appeared in Sustainable. The results suggest that high fashion innovativeness and low fashion innovativeness groups may desire different organic apparel attributes when considering organic apparel.}, number={5}, journal={INTERNATIONAL JOURNAL OF CONSUMER STUDIES}, publisher={Wiley}, author={Matthews, Delisia and Rothenberg, Lori}, year={2017}, month={Sep}, pages={526–533} }
 @article{rothenberg_matthews_2017, title={Consumer decision making when purchasing eco-friendly apparel}, volume={45}, ISSN={["1758-6690"]}, url={http://www.scopus.com/inward/record.url?eid=2-s2.0-85016043098&partnerID=MN8TOARS}, DOI={10.1108/ijrdm-06-2016-0099}, abstractNote={Purpose The purpose of this paper is to identify the realistic trade-offs young consumers make when purchasing organic T-shirts. Design/methodology/approach A full profile discrete choice design was used. The data were analysed using a multinomial logit model and desirability indices. Findings Price was the most important attribute to consumers followed by the place of production and then sustainability. Consumers were most willing to purchase T-shirts that are eco-friendly, Made In America, made from wrinkle-free technology and cotton jersey knit fabric, and have a price of $15. Although consumers were most willing to pay $15, some were still willing to pay $25 or even $35 for the same eco-friendly T-shirt. Practical implications Consumers in the current study were more willing to purchase eco-friendly as opposed to organic apparel. The findings suggest that retailers need to consider the language used when communicating with consumers. Also, consumers were more willing to purchase T-shirts Made In America. Retailers may want to promote their domestic manufacturing through in-depth branding and promotions. Originality/value In order to identify the attributes to be used in the current study, labels on T-shirts in stores were examined and then those attributes were verified in the literature. In addition, the inclusion of price as an attribute, rather than as a separate independent question, provides a more realistic view of young consumers’ decision making.}, number={4}, journal={INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT}, publisher={Emerald}, author={Rothenberg, Lori and Matthews, Delisia}, year={2017}, pages={404–418} }
 @article{matthews_hodges_2016, title={Clothing Swaps: An Exploration of Consumer Clothing Exchange Behaviors}, volume={45}, ISSN={["1552-3934"]}, DOI={10.1111/fcsr.12182}, abstractNote={The purpose of this exploratory study was to discover the benefits individuals attained from participating in in-person clothing swap parties and clothing swap Web sites. Data collection occurred through observation of five clothing swap parties, 16 in-depth interviews with participants of swap parties, and observation of five online swap sites. The findings revealed three themes: (i) giving, (ii) receiving, and (iii) socializing. The findings suggest that the traditional consumption cycle may be broadened as clothing swaps allow acquisition and disposal to occur simultaneously. Findings also revealed the extent to which the swapping culture is contingent upon socializing.}, number={1}, journal={FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL}, author={Matthews, Delisia and Hodges, Nancy Nelson}, year={2016}, month={Sep}, pages={91–103} }
 @article{matthews_chaney_opiri_2015, title={The Michelle Obama influence: an exploration of the first lady’s fashion, style, and impact on women}, volume={2}, ISSN={2198-0802}, url={http://dx.doi.org/10.1186/s40691-015-0050-9}, DOI={10.1186/s40691-015-0050-9}, abstractNote={Abstract Given keen national interest in the fashion sense of First Lady Michelle Obama, few studies have examined the appeal of the first lady’s style and if her example influences women to modify their styles and shopping behaviors. To address this paucity in the research, the purpose of this study was to explore the impact of Michelle Obama’s apparel choices on women. To address this purpose, ten semi-structured interviews were conducted with women who follow Michelle Obama’s fashion and rated her style as appealing. Qualitative analysis of the interviews revealed three themes: (1) relating through authenticity, (2) permission to defy norms, and (3) brands and the impression of endorsement. Findings reveal that Michelle Obama’s apparel choices make her relatable to everyday women. Participants noted that the first lady’s fashion choices gave them permission to challenge fashion norms for women, and adjust their personal styles. Lastly, several retail brands were thought of more positively by participants, given Michelle Obama’s implied endorsement.}, number={1}, journal={Fashion and Textiles}, publisher={Springer Science and Business Media LLC}, author={Matthews, Delisia and Chaney, Cassandra and Opiri, Jane A.}, year={2015}, month={Dec} }