@article{bogomoletc_lee_2021, title={A Response to Jon Agley's "Expectancy Violation and COVID-19 Misinformation"}, ISSN={["1552-4574"]}, DOI={10.1177/10506519211021615}, abstractNote={We would like to start by thanking Agley (2021) for responding to our article (Bogomoletc & Lee, 2021) and providing an extra perspective on the topic of public reactions to business communication during the coronavirus disease of 2019 (COVID-19) pandemic. We are excited about the opportunity to have an interdisciplinary discussion with public health scholars and extend our understanding of the topic.}, journal={JOURNAL OF BUSINESS AND TECHNICAL COMMUNICATION}, author={Bogomoletc, Ekaterina and Lee, Nicole}, year={2021}, month={Aug} } @article{bogomoletc_lee_2021, title={Frozen Meat Against COVID-19 Misinformation: An Analysis of Steak-Umm and Positive Expectancy Violations}, volume={35}, ISSN={["1552-4574"]}, DOI={10.1177/1050651920959187}, abstractNote={ COVID-19 has forced many businesses to adjust their communication strategies to fit a new reality. One surprising example of this strategy adjustment came from the company Steak-umm, maker of frozen sliced beef. Instead of finding new ways to promote its products, the company shifted its focus to the public’s urgent needs, breaking down possible approaches to navigating information flow during the pandemic. This resulted in overwhelming praise on social and news media, including almost 60,000 new Twitter followers within a week. Drawing on expectancy violation theory, this case study examines Steak-umm’s strategy, the content of social media responses, and why the approach was successful. }, number={1}, journal={JOURNAL OF BUSINESS AND TECHNICAL COMMUNICATION}, author={Bogomoletc, Ekaterina and Lee, Nicole M.}, year={2021}, month={Jan}, pages={118–125} } @article{berube_bogomoletc_eng_jones_jokerst_2020, title={Social science and infrastructure networks and the human-technology interface}, volume={22}, ISSN={["1572-896X"]}, url={https://doi.org/10.1007/s11051-020-05022-2}, DOI={10.1007/s11051-020-05022-2}, number={9}, journal={JOURNAL OF NANOPARTICLE RESEARCH}, publisher={Springer Science and Business Media LLC}, author={Berube, D. M. and Bogomoletc, E. and Eng, N. and Jones, J. L. and Jokerst, N.}, year={2020}, month={Sep} } @article{bogomoletc_2019, title={Scientific Communication: Practices, Theories, and Pedagogies}, volume={28}, ISSN={["1542-7625"]}, DOI={10.1080/10572252.2018.1521638}, abstractNote={The edited collection Scientific Communication: Practices, Theories, and Pedagogies will be interesting for scholars, educators, and for practicing communicators in the field of scientific communic...}, number={3}, journal={TECHNICAL COMMUNICATION QUARTERLY}, author={Bogomoletc, Ekaterina}, year={2019}, pages={287–289} }