Fangfei Guo

Works (1)

Updated: July 8th, 2023 05:00

2023 article

The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers' Purchase Behaviors and Revenue Contribution

Guo, F., & Liu, Y. (2023, June 12). JOURNAL OF MARKETING.

By: F. Guo* & Y. Liu

author keywords: shipping policy; membership program; online retailing; staggered treatment effect; difference-in-differences
Source: Web Of Science
Added: July 3, 2023