Assistant Professor of Marketing, NC State University
2023 conference paper
The Effect of Following ‘Super-Star’ vs. ‘Like-Me’? Heterogeneous Peer Effects on User Engagement on Digital Platform
American Marketing Association (AMA) Winter Academic Conference. Presented at the American Marketing Association (AMA) Winter Academic Conference, Nashville, TN.
Event: American Marketing Association (AMA) Winter Academic Conference at Nashville, TN on February 10-12, 2023
2023 article
The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers' Purchase Behaviors and Revenue Contribution
Guo, F., & Liu, Y. (2023, June 12). JOURNAL OF MARKETING, Vol. 87.
2020 conference paper
The Effectiveness of Membership Free Shipping: An Empirical Investigation on Consumers’ Purchase Behaviors and Retailers’ Profits
Marketing Science Conference. Presented at the Marketing Science Conference, Duke University, Durham, NC.
Event: Marketing Science Conference at Duke University, Durham, NC
2019 conference paper
Which Free Shipping Policy Should Retailers Offer? An Empirical Investigation
Production and Operations Management Conference. Presented at the Production and Operations Management Conference, Washington DC.
Event: Production and Operations Management Conference at Washington DC
2018 conference paper
Is Similarity a Good Thing or Bad Thing? The Spillover Effect of Product-harm Crisis on Competing Products
China Marketing International Conference. Presented at the China Marketing International Conference, Shanghai.
Event: China Marketing International Conference at Shanghai
Citation Index includes data from a number of different sources. If you have questions about the sources of data in the Citation Index or need a set of data which is free to re-distribute, please contact us.
Certain data included herein are derived from the Web of Science© and InCites© (2024) of Clarivate Analytics. All rights reserved. You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.