Fangfei Guo

Guo, F. (2023). The Effect of Following ‘Super-Star’ vs. ‘Like-Me’? Heterogeneous Peer Effects on User Engagement on Digital Platform. American Marketing Association (AMA) Winter Academic Conference. Presented at the American Marketing Association (AMA) Winter Academic Conference, Nashville, TN.

Guo, F., & Liu, Y. (2023, June 12). The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers' Purchase Behaviors and Revenue Contribution. JOURNAL OF MARKETING, Vol. 87. https://doi.org/10.1177/00222429231158116

Guo, F. (2020). The Effectiveness of Membership Free Shipping: An Empirical Investigation on Consumers’ Purchase Behaviors and Retailers’ Profits. Marketing Science Conference. Presented at the Marketing Science Conference, Duke University, Durham, NC.

Guo, F. (2019). Which Free Shipping Policy Should Retailers Offer? An Empirical Investigation. Production and Operations Management Conference. Presented at the Production and Operations Management Conference, Washington DC.

Guo, F. (2018). Is Similarity a Good Thing or Bad Thing? The Spillover Effect of Product-harm Crisis on Competing Products. China Marketing International Conference. Presented at the China Marketing International Conference, Shanghai.