Gwia Kim

College of Textiles

Works (5)

Updated: December 14th, 2024 05:01

2024 article

Effective video storytelling for small fashion businesses: the mediating role of brand trust

Kim, G., Jin, B. E., & Jo, H. (2024, November 29). JOURNAL OF FASHION MARKETING AND MANAGEMENT, Vol. 11.

By: G. Kim, B. Jin  & H. Jo

author keywords: Brand trust; Small fashion businesses; Video storytelling
Sources: Web Of Science, ORCID, NC State University Libraries
Added: November 27, 2024

2021 article

Assessing Malaysia and Indonesia as emerging retail markets: an institution-based view

Jin, B. E., & Kim, G. (2021, November 18). INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, Vol. 11.

By: B. Jin n  & G. Kim*

author keywords: Malaysia; Indonesia; Institutional theory; Bumiputra; Retail environment
UN Sustainable Development Goal Categories
Sources: Web Of Science, ORCID, NC State University Libraries
Added: November 18, 2021

2021 journal article

Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness

FASHION AND TEXTILES, 8(1).

By: B. Jin n , G. Kim n, M. Moore n & L. Rothenberg n 

author keywords: Virtual reality; Store attractiveness; Emotions; Sentiment analysis; Semantic network analysis
TL;DR: An effective method for online retailers to emulate an attractive store environment and entice consumers through VR, regardless of the retailers’ fame is suggested, demonstrating the effectiveness of VR over website in enhancing store attractiveness, an under-studied area. (via Semantic Scholar)
Sources: Web Of Science, NC State University Libraries
Added: June 10, 2021

2021 journal article

Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands

FASHION AND TEXTILES, 8(1).

By: N. Kim *, D. Shin  n & G. Kim n

author keywords: Direct-to-Consumer; Digital retailing; E-commerce; Innovativeness; Cost-effectiveness
Source: Web Of Science
Added: February 22, 2021

2021 journal article

Virtual reality as a promotion tool for small independent stores

JOURNAL OF RETAILING AND CONSUMER SERVICES, 64.

By: G. Kim*, B. Jin n  & D. Shin  n

author keywords: Virtual reality; Flow theory; Small and medium enterprises
Sources: Web Of Science, NC State University Libraries
Added: November 29, 2021

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