Gwia Kim

College of Textiles

Works (7)

Updated: December 19th, 2025 07:15

2025 article

How Consumer Values Drive Purchase Towards Plant-Based Leather Products: Attitudes as a Key Mediator in the Value-Attitude-Behavior Framework

Jo, H., & Kim, G. (2025, December 16).

By: H. Jo n & G. Kim*

topics (OpenAlex): Environmental Sustainability in Business; Food Waste Reduction and Sustainability; Consumer Behavior in Brand Consumption and Identification
Source: NC State University Libraries
Added: December 18, 2025

2025 article

Leveraging Co-Branding for Corporate Social Responsibility: The Role of the Halo Effect and Authenticity in For-Profit Partnerships

Kim, G., & Jo, H. (2025, December 16).

By: G. Kim* & H. Jo n

topics (OpenAlex): Corporate Identity and Reputation; Corporate Social Responsibility Reporting; Consumer Behavior in Brand Consumption and Identification
Source: NC State University Libraries
Added: December 18, 2025

2024 article

Effective video storytelling for small fashion businesses: the mediating role of brand trust

Kim, G., Jin, B. E., & Jo, H. (2024, November 27). Journal of Fashion Marketing and Management, Vol. 11.

By: G. Kim*, B. Jin n  & H. Jo n

author keywords: Brand trust; Small fashion businesses; Video storytelling
topics (OpenAlex): Consumer Behavior in Brand Consumption and Identification; Media, Gender, and Advertising; Digital Marketing and Social Media; Creativity in Education and Neuroscience
Sources: Web Of Science, ORCID, NC State University Libraries
Added: November 27, 2024

2021 article

Assessing Malaysia and Indonesia as emerging retail markets: an institution-based view

Jin, B. E., & Kim, G. (2021, November 17). International Journal of Retail & Distribution Management, Vol. 11.

By: B. Jin n  & G. Kim*

author keywords: Malaysia; Indonesia; Institutional theory; Bumiputra; Retail environment
topics (OpenAlex): Halal products and consumer behavior; Islamic Finance and Banking Studies; Marriage and Sexual Relationships
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: Web Of Science, ORCID, NC State University Libraries
Added: November 18, 2021

2021 article

Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness

Jin, B., Kim, G., Moore, M., & Rothenberg, L. (2021, May 4). Fashion and Textiles, Vol. 5.

By: B. Jin n , G. Kim n, M. Moore n & L. Rothenberg n 

author keywords: Virtual reality; Store attractiveness; Emotions; Sentiment analysis; Semantic network analysis
topics (OpenAlex): Consumer Retail Behavior Studies; Consumer Behavior in Brand Consumption and Identification; Color perception and design
TL;DR: An effective method for online retailers to emulate an attractive store environment and entice consumers through VR, regardless of the retailers’ fame is suggested, demonstrating the effectiveness of VR over website in enhancing store attractiveness, an under-studied area. (via Semantic Scholar)
Sources: Web Of Science, NC State University Libraries
Added: June 10, 2021

2021 article

Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands

Kim, N. L., Shin, D. C., & Kim, G. (2021, January 25). Fashion and Textiles.

By: N. Kim *, D. Shin n & G. Kim n

author keywords: Direct-to-Consumer; Digital retailing; E-commerce; Innovativeness; Cost-effectiveness
topics (OpenAlex): Digital Marketing and Social Media; Consumer Behavior in Brand Consumption and Identification; Environmental Sustainability in Business
Source: Web Of Science
Added: February 22, 2021

2021 article

Virtual reality as a promotion tool for small independent stores

Kim, G., Jin, B., & Shin, D. C. (2021, November 8). Journal of Retailing and Consumer Services, Vol. 1.

By: G. Kim*, B. Jin n  & D. Shin n

author keywords: Virtual reality; Flow theory; Small and medium enterprises
topics (OpenAlex): Virtual Reality Applications and Impacts; Flow Experience in Various Fields; Consumer Retail Behavior Studies
Sources: Web Of Science, NC State University Libraries
Added: November 29, 2021

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