2022 journal article
Virtual reality as a promotion tool for small independent stores
JOURNAL OF RETAILING AND CONSUMER SERVICES, 64.
2021 article
Assessing Malaysia and Indonesia as emerging retail markets: an institution-based view
Jin, B. E., & Kim, G. (2021, November 18). INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, Vol. 11.
2021 journal article
Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness
FASHION AND TEXTILES, 8(1).
2021 journal article
Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands
FASHION AND TEXTILES, 8(1).