@article{kim_jin_shin_2022, title={Virtual reality as a promotion tool for small independent stores}, volume={64}, ISSN={["1873-1384"]}, DOI={10.1016/j.jretconser.2021.102822}, abstractNote={Based on flow theory, we examined whether, compared to conventional online stores, 360-degree based virtual reality (VR) videos of a small independent store can enhance customers' store experience and their responses to the store through heightened flow state. Two types of stimuli creating different experiences were used for the experiments. The first stimulus type was a 360-degree VR video experience where respondents experienced the store of a small fashion retailer. The second was a website experience exploring the website of the same store. Results indicate that customers' VR experience (i.e., exploring the physical store in a VR setting), compared to website experience (i.e., exploring the same store's online store), enhanced their flow state, which, in turn, increased interest and visit intention toward the store. The findings suggest that 360-degree VR videos can be an effective customer acquisition tool for small retailers with limited resources because the software and hardware required to operate 360-degree VR videos are inexpensive and less complicated for small companies.}, journal={JOURNAL OF RETAILING AND CONSUMER SERVICES}, author={Kim, Gwia and Jin, Byoungho and Shin, Daeun Chloe}, year={2022}, month={Jan} }
 @article{jin_kim_2021, title={Assessing Malaysia and Indonesia as emerging retail markets: an institution-based view}, volume={11}, ISSN={["1758-6690"]}, url={https://doi.org/10.1108/IJRDM-05-2020-0187}, DOI={10.1108/IJRDM-05-2020-0187}, abstractNote={PurposeDespite the significant potential of Malaysia and Indonesia as emerging Southeast Asian retail markets, their nuanced differences in relation to global retailers have not been fully analyzed. Drawing the institutional theory, this study analyzed the institutional environments of Malaysian and Indonesian markets contrasting their similarities and differences in formal (i.e. explicit, regulatory) and informal (i.e. tacit normative and cultural-cognitive) institutions.}, journal={INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT}, publisher={Emerald}, author={Jin, Byoungho Ellie and Kim, Gwia}, year={2021}, month={Nov} }
 @article{jin_kim_moore_rothenberg_2021, title={Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness}, volume={8}, ISSN={["2198-0802"]}, DOI={10.1186/s40691-021-00256-7}, abstractNote={Abstract}, number={1}, journal={FASHION AND TEXTILES}, author={Jin, Byoungho and Kim, Gwia and Moore, Marguerite and Rothenberg, Lori}, year={2021}, month={May} }
 @article{kim_shin_kim_2021, title={Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands}, volume={8}, ISSN={["2198-0802"]}, DOI={10.1186/s40691-020-00224-7}, abstractNote={Abstract}, number={1}, journal={FASHION AND TEXTILES}, author={Kim, Naeun Lauren and Shin, Daeun Chloe and Kim, Gwia}, year={2021}, month={Jan} }