@article{kim_jin_shin_2022, title={Virtual reality as a promotion tool for small independent stores}, DOI={10.1016/j.jretconser.2021.102822}, journal={JOURNAL OF RETAILING AND CONSUMER SERVICES}, author={Kim, Gwia and Jin, Byoungho and Shin, Daeun Chloe}, year={2022}, month={Jan} }
 @article{jin_kim_2021, title={Assessing Malaysia and Indonesia as emerging retail markets: an institution-based view}, DOI={10.1108/IJRDM-05-2020-0187}, journal={INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT}, author={Jin, Byoungho Ellie and Kim, Gwia}, year={2021}, month={Nov} }
 @article{jin_kim_moore_rothenberg_2021, title={Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness}, DOI={10.1186/s40691-021-00256-7}, journal={FASHION AND TEXTILES}, author={Jin, Byoungho and Kim, Gwia and Moore, Marguerite and Rothenberg, Lori}, year={2021}, month={May} }
 @article{kim_shin_kim_2021, title={Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands}, volume={8}, ISBN={2198-0802}, DOI={10.1186/s40691-020-00224-7}, number={1}, journal={FASHION AND TEXTILES}, author={Kim, Naeun Lauren and Shin, Daeun Chloe and Kim, Gwia}, year={2021} }