2019 journal article
Letting the Computers Take Over: Using AI to Solve Marketing Problems
CALIFORNIA MANAGEMENT REVIEW, 61(4), 156β185.
By: G. Overgoor n, M. Chicaβ*, W. Randβ n & A. Weishampel n
Contributors: G. Overgoor n, M. Chicaβ*, W. Randβ n & A. Weishampel n