Gijs Overgoor

Works (1)

Updated: July 5th, 2023 15:18
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2019 journal article

Letting the Computers Take Over: Using AI to Solve Marketing Problems

CALIFORNIA MANAGEMENT REVIEW, 61(4), 156–185.

By: G. Overgoor n, M. Chica *, W. Rand  n & A. Weishampel n

co-author countries: Australia 🇦🇺 Spain 🇪🇸 Netherlands 🇳🇱 United States of America 🇺🇸

Contributors: G. Overgoor n, M. Chica *, W. Rand  n & A. Weishampel n

author keywords: artificial intelligence; analytics; marketing; social networks; social media
Sources: Web Of Science, ORCID
Added: July 29, 2019