Works (1)
Updated: July 5th, 2023 15:18
2019 journal article
Letting the Computers Take Over: Using AI to Solve Marketing Problems
CALIFORNIA MANAGEMENT REVIEW, 61(4), 156–185.
Contributors: M. Chica *, W. Rand n & A. Weishampel n n,
author keywords: artificial intelligence; analytics; marketing; social networks; social media
TL;DR:
The use of AI to provide support for marketing decisions is discussed based on the established Cross-Industry Standard Process for Data Mining (CRISP-DM) framework, which creates a process for managers to use when executing a Marketing AI project and discusses issues that might arise.
(via Semantic Scholar)
Sources: Web Of Science, NC State University Libraries, ORCID
Added: July 29, 2019