Works (1)

Updated: July 5th, 2023 15:18

2019 journal article

Letting the Computers Take Over: Using AI to Solve Marketing Problems

CALIFORNIA MANAGEMENT REVIEW, 61(4), 156–185.

co-author countries: Australia πŸ‡¦πŸ‡Ί Spain πŸ‡ͺπŸ‡Έ Netherlands πŸ‡³πŸ‡± United States of America πŸ‡ΊπŸ‡Έ

Contributors: G. Overgoor n, M. Chica *, W. Rand  n & A. Weishampel n

author keywords: artificial intelligence; analytics; marketing; social networks; social media
Sources: Web Of Science, ORCID
Added: July 29, 2019