Gijs Overgoor

Works (1)

Updated: July 5th, 2023 15:18

2019 journal article

Letting the Computers Take Over: Using AI to Solve Marketing Problems

CALIFORNIA MANAGEMENT REVIEW, 61(4), 156–185.

By: G. Overgoor n, M. Chica *, W. Rand  n & A. Weishampel n

Contributors: G. Overgoor n, M. Chica *, W. Rand  n & A. Weishampel n

author keywords: artificial intelligence; analytics; marketing; social networks; social media
TL;DR: The use of AI to provide support for marketing decisions is discussed based on the established Cross-Industry Standard Process for Data Mining (CRISP-DM) framework, which creates a process for managers to use when executing a Marketing AI project and discusses issues that might arise. (via Semantic Scholar)
Sources: Web Of Science, ORCID
Added: July 29, 2019

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