Hanna Lee

Ruan, Y., Xu, Y., & Lee, H. (2022). Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach. SUSTAINABILITY, 14(12). https://doi.org/10.3390/su14127475

Lee, H., & Xu, Y. (2022). Influence of motivational orientations on consumers' adoption of virtual fitting rooms (VFRs): moderating effects of fashion leadership and technology visibility. INTERNATIONAL JOURNAL OF FASHION DESIGN TECHNOLOGY AND EDUCATION, 15(3), 297–307. https://doi.org/10.1080/17543266.2022.2048423

Lee, H., Xu, Y., & Porterfield, A. (2022, February 8). Virtual Fitting Rooms for Online Apparel Shopping: An Exploration of Consumer Perceptions. FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL, Vol. 2. https://doi.org/10.1111/fcsr.12428

Lee, H., Xu, Y., & Porterfield, A. (2021, November 12). Antecedents and moderators of consumer adoption toward AR-enhanced virtual try-on technology: A stimulus-organism-response approach. INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Vol. 11. https://doi.org/10.1111/ijcs.12760

Lee, H., & Hwang, S.-J. (2021). Consumers' acceptance and diffusion of word-of-mouth in social brand community: the moderating effect of self-monitoring. Journal of Fashion Marketing and Management: An International Journal, 25(1), 1–23. https://doi.org/10.1108/JFMM-02-2019-0030

Lee, H., Xu, Y., & Porterfield, A. (2021). Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects. Journal of Fashion Marketing and Management: An International Journal, 25(1), 45–62. https://doi.org/10.1108/JFMM-05-2019-0092

Lee, H., & Leonas, K. K. (2021). Millennials' Intention to Use Self-Checkout Technology in Different Fashion Retail Formats: Perceived Benefits and Risks. CLOTHING AND TEXTILES RESEARCH JOURNAL, 39(4), 264–280. https://doi.org/10.1177/0887302X20926577

Lee, H., & Xu, Y. (2020). Classification of virtual fitting room technologies in the fashion industry: from the perspective of consumer experience. International Journal of Fashion Design, Technology and Education, 9, 1–10. https://doi.org/10.1080/17543266.2019.1657505

Lee, H., Xu, Y., & Li, A. (2020). Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers. Journal of Fashion Marketing and Management: An International Journal, 24(2), 175–194. https://doi.org/10.1108/JFMM-01-2019-0016

Lee, H., Rothenberg, L., & Xu, Y. (2020). Young luxury fashion consumers' preferences in multi-channel environment. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 48(3), 244–261. https://doi.org/10.1108/IJRDM-11-2018-0253

Lee, H., & Hwang, S.-J. (2019). The Effects of Cultural Self-Construal and Self-Disclosure on Attachment and Relationship Satisfaction in SNS. CLOTHING AND TEXTILES RESEARCH JOURNAL, 37(2), 119–135. https://doi.org/10.1177/0887302X18820467

Lee, H., & Leonas, K. K. (2018). Customer experiences, the key to survive in an omni channel environment: Use of virtual technology. Journal of Textile and Apparel, Technology and Management. Retrieved from https://ojs.cnr.ncsu.edu/index.php/JTATM/article/view/13353