Works (4)

Updated: July 5th, 2023 15:09

2021 journal article

Brand Secret Micro-Collectives

JOURNAL OF THE ASSOCIATION FOR CONSUMER RESEARCH, 6(4), 462–473.

By: H. Dretsch* & C. Reid

Sources: ORCID, Web Of Science
Added: June 16, 2021

2018 journal article

Who needs a reason to indulge? Happiness following reason-based indulgent consumption

International Journal of Research in Marketing, 35(1), 170–184.

By: F. Petersen*, H. Dretsch n & Y. Komarova Loureiro*

author keywords: Indulgence; Consumption happiness; Self-control; Feeling right; Emotions; Luxury
Sources: Crossref, ORCID
Added: September 28, 2019

2015 chapter

Hearing their Voice: When Brand Co-Creation Leads to Social Brand Engagement

In C. V. Dimofte, C. P. Haugtvedt, & R. F. Yalch (Eds.), Consumer Psychology in a Social Media World. Routledge.

By: H. Dretsch & A. Kirmani

Ed(s): C. Dimofte, C. Haugtvedt & R. Yalch

Source: NC State University Libraries
Added: December 24, 2020

2012 journal article

The dynamics of consumer behavior: A goal systemic perspective

Journal of Consumer Psychology, 22(2), 208–223.

By: C. Kopetz*, A. Kruglanski*, Z. Arens*, J. Etkin* & H. Johnson*

author keywords: Goals; Means; Consumer behavior
Sources: Crossref, ORCID
Added: November 17, 2019

Employment

Updated: September 18th, 2019 12:59

2014 - present

NC State University RALEIGH, North Carolina, US
Assistant Professor of Marketing Business Management