2021 journal article

Brand Secret Micro-Collectives


By: H. Dretsch & C. Reid

Sources: ORCID, Web Of Science
Added: June 16, 2021

2018 journal article

Who needs a reason to indulge? Happiness following reason-based indulgent consumption

International Journal of Research in Marketing, 35(1), 170–184.

By: F. Petersen, H. Dretsch & Y. Komarova Loureiro

Sources: Crossref, ORCID
Added: September 28, 2019

2015 chapter

Hearing their Voice: When Brand Co-Creation Leads to Social Brand Engagement

In C. V. Dimofte, C. P. Haugtvedt, & R. F. Yalch (Eds.), Consumer Psychology in a Social Media World. Routledge.

By: H. Dretsch & A. Kirmani

Ed(s): C. Dimofte, C. Haugtvedt & R. Yalch

Source: NC State University Libraries
Added: December 24, 2020

2012 journal article

The dynamics of consumer behavior: A goal systemic perspective

Journal of Consumer Psychology, 22(2), 208–223.

By: C. Kopetz, A. Kruglanski, Z. Arens, J. Etkin & H. Johnson

Sources: Crossref, ORCID
Added: November 17, 2019


2014 - present

NC State University RALEIGH, North Carolina, US
Assistant Professor of Marketing Business Management


Wake Forest University Winston-Salem, NC, US
B.S. in Business Calloway School of Business and Accountancy

University of Maryland College Park, MD, US
Ph.D. in Marketing Robert H. Smith School of Business