Works (5)
Updated: April 4th, 2024 15:00
2023 article
Designing Brand Cocreation Activities to Increase Digital Consumer Engagement
Dretsch, H. J., Kirmani, A., & Lundberg, J. (2023, September 20). JOURNAL OF INTERACTIVE MARKETING, Vol. 9.
author keywords: brand cocreation; brand meaning; DCE; self-brand connection; brand knowledge
TL;DR:
Three experiments demonstrate that brand cocreation activities with high (vs. low) focus on brand meaning generate greater DCE among consumers who have high self–brand connection, and evidence suggests that this occurs because an activity's high focus onbrand meaning facilitates the generation of abstract brand knowledge.
(via Semantic Scholar)
Sources: ORCID, Web Of Science, NC State University Libraries
Added: October 16, 2023
2021 journal article
Brand Secret Micro-Collectives
JOURNAL OF THE ASSOCIATION FOR CONSUMER RESEARCH, 6(4), 462–473.
Sources: ORCID, Web Of Science, NC State University Libraries
Added: June 16, 2021
2017 journal article
Who needs a reason to indulge? Happiness following reason-based indulgent consumption
International Journal of Research in Marketing, 35(1), 170–184.
author keywords: Indulgence; Consumption happiness; Self-control; Feeling right; Emotions; Luxury
UN Sustainable Development Goal Categories
3. Good Health and Well-being
(Web of Science)
Sources: Crossref, NC State University Libraries
Added: September 28, 2019
2015 chapter
Hearing their Voice: When Brand Co-Creation Leads to Social Brand Engagement
In C. V. Dimofte, C. P. Haugtvedt, & R. F. Yalch (Eds.), Consumer Psychology in a Social Media World. Routledge.
Ed(s): C. Dimofte, C. Haugtvedt & R. Yalch
Source: NC State University Libraries
Added: December 24, 2020
2011 journal article
The dynamics of consumer behavior: A goal systemic perspective
Journal of Consumer Psychology, 22(2), 208–223.
author keywords: Goals; Means; Consumer behavior
Sources: Crossref, NC State University Libraries
Added: November 17, 2019
Employment
Updated: September 18th, 2019 12:59
2014 - present
NC State University RALEIGH, North Carolina, US
Assistant Professor of Marketing
Business Management
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