2018 journal article
Who needs a reason to indulge? Happiness following reason-based indulgent consumption
International Journal of Research in Marketing, 35(1), 170–184.
Hearing their Voice: When Brand Co-Creation Leads to Social Brand Engagement
In C. V. Dimofte, C. P. Haugtvedt, & R. F. Yalch (Eds.), Consumer Psychology in a Social Media World. Routledge.
Ed(s): C. Dimofte, C. Haugtvedt & R. Yalch
Updated: September 18th, 2019 12:59
2014 - present