2018 journal article

Who needs a reason to indulge? Happiness following reason-based indulgent consumption

International Journal of Research in Marketing, 35(1), 170–184.

By: F. Petersen, H. Dretsch & Y. Komarova Loureiro

Sources: Crossref, ORCID
Added: September 28, 2019

2012 journal article

The dynamics of consumer behavior: A goal systemic perspective

Journal of Consumer Psychology, 22(2), 208–223.

By: C. Kopetz, A. Kruglanski, Z. Arens, J. Etkin & H. Johnson

Sources: Crossref, ORCID
Added: November 17, 2019


2014 - present

NC State University RALEIGH, North Carolina, US
Assistant Professor of Marketing Business Management


Wake Forest University Winston-Salem, NC, US
B.S. in Business Calloway School of Business and Accountancy

University of Maryland College Park, MD, US
Ph.D. in Marketing Robert H. Smith School of Business