Heather Johnson Dretsch

https://orcid.org/0000-0003-2266-9832

Works (4)

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2021 journal article

Brand Secret Micro-Collectives

JOURNAL OF THE ASSOCIATION FOR CONSUMER RESEARCH, 6(4), 462–473.

By: H. Dretsch  & C. Reid

Sources: ORCID, Web Of Science
Added: June 16, 2021

2018 journal article

Who needs a reason to indulge? Happiness following reason-based indulgent consumption

International Journal of Research in Marketing, 35(1), 170–184.

By: F. Petersen*, H. Dretsch  & Y. Komarova Loureiro*

author keywords: Indulgence; Consumption happiness; Self-control; Feeling right; Emotions; Luxury
Sources: Crossref, ORCID
Added: September 28, 2019

2015 chapter

Hearing their Voice: When Brand Co-Creation Leads to Social Brand Engagement

In C. V. Dimofte, C. P. Haugtvedt, & R. F. Yalch (Eds.), Consumer Psychology in a Social Media World. Routledge.

By: H. Dretsch  & A. Kirmani

Ed(s): C. Dimofte, C. Haugtvedt & R. Yalch

Source: NC State University Libraries
Added: December 24, 2020

2012 journal article

The dynamics of consumer behavior: A goal systemic perspective

Journal of Consumer Psychology, 22(2), 208–223.

By: C. Kopetz *, A. Kruglanski *, Z. Arens *, J. Etkin* & H. Johnson *

author keywords: Goals; Means; Consumer behavior
Sources: Crossref, ORCID
Added: November 17, 2019

Employment

2014 - present

NC State University RALEIGH, North Carolina, US
Assistant Professor of Marketing Business Management

Education

Wake Forest University Winston-Salem, NC, US
B.S. in Business Calloway School of Business and Accountancy

University of Maryland College Park, MD, US
Ph.D. in Marketing Robert H. Smith School of Business