Hyesim Seo Seo, H., & Jin, B. E. (2024). Engaging in Fashion Take-Back Programs: The Role of Loyalty and Perceived Benefits from a Social Exchange Perspective. SUSTAINABILITY, 16(22). https://doi.org/10.3390/su162210031 Ahn, S., Jin, B. E., & Seo, H. (2024, November 20). Why do people customize avatars in the metaverse? Curiosity and SOR model perspective. INTERNET RESEARCH, Vol. 11. https://doi.org/10.1108/INTR-11-2023-1042 Ahn, S., Jin, B. E., & Seo, H. (2024). Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation. JOURNAL OF BUSINESS RESEARCH, 175. https://doi.org/10.1016/j.jbusres.2024.114557