@article{richardson_1999, title={Developing and communicating effective program success stories for enhanced accountability}, volume={83}, DOI={10.4148/1051-0834.2144}, abstractNote={This article examines the use of concise success stories to communicate program impacts to identified audiences who require or need accountability information from the North Carolina Cooperative Extension System. In this case study, anecdotal evidence is given for key groups desiring brief and concise reports of agency impacts. The procedures for developing such stories as well as faculty training needs are also discussed. The World-Wide-Web-based reporting system developed by NCCES is described in regard to its being the entry and access location for success story data. Actual examples of success stories that have been written by field and campus faculty of NCCES are also provided, with one dissected to describe the key components of such stories. While the Extension accountability system in North Carolina does not depend solely on success stories for meeting accountability requirements, such stories have been found to be quite popular with county, state and federal officials as well as to other audiences such as Extension clientele and advisory groups. The information is made available via brochures, printed fact sheets, computer presentations and the Internet. This research is available in Journal of Applied Communications: https://newprairiepress.org/jac/vol83/iss4/1 Journal of Applied Communications, Vol. 83, No. 4, 1999 / 7 Developing and Communicating Effective Program Success Stories for Enhanced Accountability John G. Richardson John G. Richardson is Extension Program Delivery and Accountability Leader, North Carolina Cooperative Extension Service, North Carolina State University. A paper covering this study was presented February 1999 to the Agricultural Communications Section at the Southern Association of Agricultural Scientists Conference, Memphis, TN. Abstract This article examines the use of concise success stories to communicate program impacts to identified audiences who require or need accountability information from the North Carolina Cooperative Extension System. In this case study, anecdotal evidence is given for key groups desiring brief and concise reports of agency impacts. The procedures for developing such stories as well as faculty training needs are also discussed. The World-Wide-Web-based reporting system developed by NCCES is described in regard to its being the entry and access location for success story data. Actual examples of success stories that have been written by field and campus faculty of NCCES are also provided, with one dissected to describe the key components of such stories. While the Extension accountability system in North Carolina does not depend solely on success stories for meeting accountability requirements, such stories have been found to be quite popular with county, state and federal officials as well as to other audiences such as Extension clientele and advisory groups. The information is made available via brochures, printed fact sheets, computer presentations and the Internet.}, number={4}, journal={Journal of Applied Communications}, author={Richardson, J. G.}, year={1999}, pages={7–22} }
 @article{richardson_clement_mustian_1997, title={Reaching traditional and nontraditional extension audiences}, volume={81}, number={3}, journal={Journal of Applied Communications}, author={Richardson, J. G. and Clement, D. M. and Mustian, R. D.}, year={1997}, pages={13–23} }
 @article{richardson_stephenson_riddick_caldwell_mcalister_1996, title={A comparison of extension program delivery strategies for small and part-time farmers in North Carolina}, volume={6}, DOI={10.21273/horttech.6.2.138}, abstractNote={To provide educational opportunities for small and part-time farmers, a project was implemented using selected extension delivery methods. Individual methods or combinations of these were used to meet farmer informational needs. A comparison was made between person-to-person and self-directed (or nonperson-to-person) methods to see which means of receiving extension information farmers preferred. Findings indicated that person-to-person methods were not as useful as the self-directed methods.}, number={2}, journal={HortTechnology}, author={Richardson, J. G. and Stephenson, J. and Riddick, G. and Caldwell, A. and McAlister, M.}, year={1996}, pages={138} }