Jitong Li

College of Textiles

2023 article

Understanding consumer face mask consumption: a MaxDiff-based cluster analysis

Han, W., Xu, Y., & Li, J. (2023, October 5). JOURNAL OF THE TEXTILE INSTITUTE, Vol. 10.

By: W. Han n, Y. Xu n & J. Li n

author keywords: Face mask; attribute importance; MaxDiff; cluster analysis; market segmentation
UN Sustainable Development Goal Categories
3. Good Health and Well-being (OpenAlex)
Sources: Web Of Science, ORCID, NC State University Libraries
Added: October 10, 2023

2022 journal article

Representation of sustainability in US men's fashion magazines: A content analysis based exploratory study

CRITICAL STUDIES IN MENS FASHION, 9(1), 5–25.

By: J. Li n

author keywords: media; gender; social; environmental; communication; qualitative and quantitative
Source: Web Of Science
Added: June 27, 2022

2022 journal article

Sustainability topic trends in the textile and apparel industry: a text mining-based magazine article analysis

JOURNAL OF FASHION MARKETING AND MANAGEMENT, 26(1), 67–87.

By: J. Li n & K. Leonas n

author keywords: Supply chain; Sustainability; Text mining; Magazine articles; Textile and apparel industry; Topic trends
Source: Web Of Science
Added: May 10, 2021

2021 journal article

Evaluation of certified B Corps in the apparel, footwear and accessory industry

RESEARCH JOURNAL OF TEXTILE AND APPAREL, 25(2), 118–138.

By: J. Li n & K. Leonas n

author keywords: B Corps; Clustering analysis; Corporate sustainability performance; Apparel; Footwear and apparel industry; Micro small and medium-sized enterprises
Source: Web Of Science
Added: January 19, 2021

2021 article

Generation Z female consumers' preferences for swimwear products with sustainability-relevant attributes

Li, J., & Leonas, K. K. (2021, October 8). JOURNAL OF GLOBAL FASHION MARKETING.

By: J. Li n & K. Leonas n

author keywords: Swimwear; Gen Z; conjoint analysis; sustainability; consumer preferences
Source: Web Of Science
Added: November 15, 2021

2021 article

The impact of communication on consumer knowledge of environmentally sustainable apparel

Li, J., & Leonas, K. K. (2021, August 20). JOURNAL OF FASHION MARKETING AND MANAGEMENT.

By: J. Li n & K. Leonas n

author keywords: Environmentally sustainable apparel; Consumer knowledge; Communication; Generation Z and millennials; Hangtags; Product webpages
Source: Web Of Science
Added: August 30, 2021

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