@article{han_li_xu_2024, title={Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping}, volume={5}, ISSN={["1758-7433"]}, url={https://doi.org/10.1108/JFMM-01-2023-0009}, DOI={10.1108/JFMM-01-2023-0009}, abstractNote={Purpose The COVID-19 pandemic has brought dramatic life changes to consumers. From the perspective of fashion shopping, this study aims to provide an understanding of how consumers have coped with the pandemic to maintain their physical and mental well-being. Design/methodology/approach Utilizing an observational research method, this study extracted and analyzed text data from Twitter, focusing on fashion consumption-related tweets posted by consumers in May 2020. Content analysis was employed to reveal consumers' coping strategies during the pandemic. Findings Through fashion shopping, consumers have employed various strategies to cope with the problems incurred during the pandemic as well as the associated emotional stress. Specifically, problem-focused strategies included both active coping and restraint coping. Emotion-focused strategies included positive reinterpretation, acceptance, mental disengagement and seeking social support. Originality/value Theoretically, this study provides empirical evidence for the Coping Orientation to Problems Experienced (COPE) Inventory in the context of using fashion shopping as a venue to cope with a pandemic. Managerial implications are also provided for the fashion industry as well as human service providers to better prepare for future public health crises.}, journal={JOURNAL OF FASHION MARKETING AND MANAGEMENT}, author={Han, Wenna and Li, Jitong and Xu, Yingjiao}, year={2024}, month={May} }
 @article{han_xu_li_2023, title={Understanding consumer face mask consumption: a MaxDiff-based cluster analysis}, volume={10}, ISSN={["1754-2340"]}, url={https://doi.org/10.1080/00405000.2023.2267408}, DOI={10.1080/00405000.2023.2267408}, abstractNote={AbstractThis study aims to develop a consumer typology based on the importance of product attributes in consumer face mask consumption during the COVID-19 pandemic. An online survey with a MaxDiff experiment was employed to measure the importance of eight face mask attributes. Data were collected from 563 U.S. consumers during April 2022. Hierarchical Bayes analysis, K-means clustering, Chi-square tests, and ANOVA were used for data analysis. Results suggested that protection and comfort were the most important attributes, while appearance and brand were the least important. Based on the tradeoffs made in their purchase decision-making process, three distinct groups of face mask consumers were identified, named protection-focused, utilitarian-driven, and eco-conscious consumers. A consumer profile was established for each group, reflecting their mask-wearing behaviors, mask type preferences, and demographics. This study provides implications for face mask manufacturers and retailers to develop effective production and target marketing strategies for future respiratory pandemics.Keywords: Face maskattribute importanceMaxDiffcluster analysismarket segmentation Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementThe data that support the findings of this study are available from the corresponding author upon reasonable request.Permission to reproduce material from other sourcesThere are no excerpts from copyrighted works owned by third parties included in this study.Additional informationFundingThis work was supported by a grant from the NSRP program at North Carolina State University.}, journal={JOURNAL OF THE TEXTILE INSTITUTE}, author={Han, Wenna and Xu, Yingjiao and Li, Jitong}, year={2023}, month={Oct} }
 @article{li_2022, title={Representation of sustainability in US men's fashion magazines: A content analysis based exploratory study}, volume={9}, ISSN={["2050-0718"]}, DOI={10.1386/csmf_00045_1}, abstractNote={This exploratory study aims to investigate the representation of sustainability in US men’s fashion magazines. Specifically, employing quantitative and qualitative content analysis, this study identifies and analyses meanings of sustainability, the companies having sustainable practices, the products with sustainable attributes and specific sustainable practices. 41 and seventeen articles related to fashion and sustainability were collected from the two US online men’s fashion magazines, Gentlemen’s Quarterly (GQ) and Esquire, respectively. For both magazines, the environmental dimension is more frequently addressed than the social dimension in the articles. Various terms are used to describe the same subject and the two magazines have different preferences when selecting words to present the same issue. For example, GQ prefers ‘eco-friendly’, but Esquire picks ‘planet’ when discussing the environmental dimension. Moreover, the concept of sustainability is ambiguous in the two magazines due to overlapped terms and lack of explanation. In both magazines, the most frequently mentioned product is footwear. However, GQ tends to introduce sustainable practices concerning solid waste and focus on the luxury sector. Comparably, Esquire focuses more on the environmental impacts of raw material sourcing and the affordable fashion sector. This study contributes to the body knowledge of sustainability communication in the men’s fashion sector. Researchers can employ the results to conduct further analysis, such as examining the difference between sustainability representation in magazines and academic studies. Based on the results, companies should improve their communication with consumers regarding their sustainable practices.}, number={1}, journal={CRITICAL STUDIES IN MENS FASHION}, author={Li, Jitong}, year={2022}, month={Apr}, pages={5–25} }
 @article{li_leonas_2022, title={Sustainability topic trends in the textile and apparel industry: a text mining-based magazine article analysis}, volume={26}, ISSN={["1758-7433"]}, DOI={10.1108/JFMM-07-2020-0139}, abstractNote={PurposeThe purpose of this study is to (1) identify the sustainable practices developed by the textile and apparel industry and (2) investigate the gaps and opportunities in the sustainability implementation process by quantitively analyzing the sustainability topics and the relevant topic trends.}, number={1}, journal={JOURNAL OF FASHION MARKETING AND MANAGEMENT}, author={Li, Jitong and Leonas, Karen K.}, year={2022}, month={Jan}, pages={67–87} }
 @article{li_leonas_2021, title={Evaluation of certified B Corps in the apparel, footwear and accessory industry}, volume={25}, ISSN={["1560-6074"]}, DOI={10.1108/RJTA-07-2020-0077}, abstractNote={
Purpose
The purpose of this study is to investigate the sustainability performances of apparel, footwear and accessory (AFA) B Corps, providing companies, especially micro, small and medium-sized enterprises, with reasonable suggestions on how to incorporate the concept of sustainability efficiently.
}, number={2}, journal={RESEARCH JOURNAL OF TEXTILE AND APPAREL}, author={Li, Jitong and Leonas, Karen K.}, year={2021}, month={May}, pages={118–138} }
 @article{li_leonas_2021, title={Generation Z female consumers' preferences for swimwear products with sustainability-relevant attributes}, ISSN={["2325-4483"]}, DOI={10.1080/20932685.2021.1960580}, abstractNote={ABSTRACT The purpose of this study is to identify the importance of swimwear attributes to Generation Z (Gen Z) female consumers and investigate the effects of consumer knowledge (CK) on consumers’ decision-making processes. First, based on the attribute classification methods in the literature and exploratory analysis on selected swimwear brands, eight swimwear attributes and each attribute’s levels were identified. These attributes were classified into the sustainability-irrelevant (extrinsic, intrinsic) and sustainability-relevant (environmental, social) attribute categories. Second, a self-administered online survey was employed. A total of 257 usable data were received. Most participants have limited knowledge of sustainable swimwear, and their knowledge levels have influences on attribute importance. Results indicate that price is the most important attribute, followed by fiber, donation, color, certification, and style. Two attributes, country of origin and labor, are rarely considered. Additionally, sustainable cues add value to consumers’ evaluations. This study involves consumer knowledge as a factor and fills a gap in the literature focusing on Gen Z and swimwear. The findings are beneficial for swimwear enterprises to address consumers’ preferences in their future product development strategy.}, journal={JOURNAL OF GLOBAL FASHION MARKETING}, author={Li, Jitong and Leonas, Karen K.}, year={2021}, month={Oct} }
 @article{li_leonas_2021, title={The impact of communication on consumer knowledge of environmentally sustainable apparel}, ISSN={["1758-7433"]}, DOI={10.1108/JFMM-02-2021-0034}, abstractNote={PurposeThis study aims to investigate consumer knowledge of environmentally sustainable apparel (ESA) and examine the impact of communication on consumer knowledge of ESA.}, journal={JOURNAL OF FASHION MARKETING AND MANAGEMENT}, author={Li, Jitong and Leonas, Karen K.}, year={2021}, month={Aug} }