Jitong Li

Han, W., Li, J., & Xu, Y. (2024, May 21). Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping. JOURNAL OF FASHION MARKETING AND MANAGEMENT, Vol. 5. https://doi.org/10.1108/JFMM-01-2023-0009

Han, W., Xu, Y., & Li, J. (2023, October 5). Understanding consumer face mask consumption: a MaxDiff-based cluster analysis. JOURNAL OF THE TEXTILE INSTITUTE, Vol. 10. https://doi.org/10.1080/00405000.2023.2267408

Li, J. (2022). Representation of sustainability in US men's fashion magazines: A content analysis based exploratory study. CRITICAL STUDIES IN MENS FASHION, 9(1), 5–25. https://doi.org/10.1386/csmf_00045_1

Li, J., & Leonas, K. K. (2021, October 8). Generation Z female consumers' preferences for swimwear products with sustainability-relevant attributes. JOURNAL OF GLOBAL FASHION MARKETING. https://doi.org/10.1080/20932685.2021.1960580

Li, J., & Leonas, K. K. (2022). Sustainability topic trends in the textile and apparel industry: a text mining-based magazine article analysis. JOURNAL OF FASHION MARKETING AND MANAGEMENT, 26(1), 67–87. https://doi.org/10.1108/JFMM-07-2020-0139

Li, J., & Leonas, K. K. (2021, August 20). The impact of communication on consumer knowledge of environmentally sustainable apparel. JOURNAL OF FASHION MARKETING AND MANAGEMENT. https://doi.org/10.1108/JFMM-02-2021-0034

Li, J., & Leonas, K. K. (2021). Evaluation of certified B Corps in the apparel, footwear and accessory industry. RESEARCH JOURNAL OF TEXTILE AND APPAREL, 25(2), 118–138. https://doi.org/10.1108/RJTA-07-2020-0077