@article{pigg_scheper_2022, title={When Extension and Rhetorical Engagement Meet: Framing Public Audiences for Agricultural Science Communication}, volume={2}, ISSN={["1542-7625"]}, DOI={10.1080/10572252.2022.2034974}, abstractNote={ABSTRACT This article reports from a qualitative case study exploring how a team of agricultural scientists framed their nonscientific audiences for science communication. Our results indicate communication audiences and strategies were shaped by state extension systems. As a result, we argue that technical communicators can contribute to agricultural science communication teams by modeling rhetorically engaged communication and building capacity for audiences overlooked by extension models most focused on economic impact.}, journal={TECHNICAL COMMUNICATION QUARTERLY}, author={Pigg, Stacey and Scheper, Lindsey Ray}, year={2022}, month={Feb} }