@article{stanko_rindfleisch_2023, title={Digital manufacturing and innovation}, volume={40}, ISSN={["1540-5885"]}, DOI={10.1111/jpim.12686}, abstractNote={Abstract Over the past decade, manufacturing has become increasingly digitized via an array of new technological developments. This digitization is transforming the way products are designed, created and consumed. However, relatively little is known about the impact of digital manufacturing upon innovation management. This special issue on Digital Manufacturing and Product Innovation begins to address this deficit via a collection of seven articles. Collectively, these articles cover a broad range of innovation‐related topics, ranging from digital twins to corporate makerspaces. In this opening article, we provide a brief overview of digital manufacturing and its relation to innovation, a review of prior research in this domain, a summary of the articles in this special issue, and an agenda for future research.}, number={4}, journal={JOURNAL OF PRODUCT INNOVATION MANAGEMENT}, author={Stanko, Michael A. and Rindfleisch, Aric}, year={2023}, month={Jul}, pages={407–432} }
 @article{hernandez-ortega_stanko_rishika_molina-castillo_franco_2022, title={Brand-generated social media content and its differential impact on loyalty program members}, ISSN={["1552-7824"]}, DOI={10.1007/s11747-022-00869-4}, journal={JOURNAL OF THE ACADEMY OF MARKETING SCIENCE}, author={Hernandez-Ortega, Blanca I and Stanko, Michael A. and Rishika, Rishika and Molina-Castillo, Francisco-Jose and Franco, Jose}, year={2022}, month={May} }
 @article{stanko_allen_2022, title={Disentangling the collective motivations for user innovation in a 3D printing community}, volume={111}, ISSN={["1879-2383"]}, DOI={10.1016/j.technovation.2021.102387}, abstractNote={Online innovation communities encourage innovators to build upon others' prior work (i.e., remixing). This generative user innovation necessitates new theorization to better understand the interplay between characteristics of the source innovation and the community's collective motivation. Motivation is a heightened concern in online communities where contributors often select which problems warrant their effort. Two studies improve our understanding of how the community's motivations compel remixing and impact two aspects of the depth of these remixes (improvement and differentness). First, hypotheses regarding the community's collective remix response are developed and tested. After this, an exploratory (fsQCA) study seeks out configurations of these motivations that consistently result in improved and different remixes. Using data from thingiverse.com, we show that established motivations for user innovation (enjoyment, learning, use-value) motivate remixing, but learning and use-value's effects are moderated by source innovation quality. Learning and use-value are only impactful for high quality source objects. We also demonstrate that originality of the source object has an inverted-U relationship with remixing; innovations need to be novel, but not drastically different from expectations to generate a remix response from the community.}, journal={TECHNOVATION}, author={Stanko, Michael A. and Allen, B. J.}, year={2022}, month={Mar} }
 @article{molina-castillo_stanko_islam_de reuver_2022, title={The Impact of Technological Turbulence on SMEs Business Model Innovation Performance: The Contingent Role of Entry Order}, ISSN={["1558-0040"]}, DOI={10.1109/TEM.2022.3210488}, abstractNote={In this study, we investigate how small and medium-sized enterprises (SMEs) engage in business model innovation in response to technology shifts, and the ensuing impact of this innovation on performance. Using structural equation modeling, we analyze data from a survey of 1328 European SMEs and find that technological turbulence affects the scope and novelty of business model innovation, and that these dimensions of innovation in turn affect firm performance. We show that these relationships are doubly contingent: both SME size (micro, small, or medium) and time since market entry are relevant. Early entrant firms are more responsive to technological turbulence through both dimensions of business model innovation, as the learning accruing in these SMEs since market entry motivates and informs business model innovation. There are meaningful differences in these relationships for micro, small, and medium-sized enterprises. Our findings advance the theoretical understanding of the relationships between technology, entry order, business model innovation, and performance and also serve to inform managers’ estimations of the implications of technology turbulence and business model innovation for performance.}, journal={IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT}, author={Molina-Castillo, Francisco-Jose and Stanko, Michael A. A. and Islam, Nazrul and De Reuver, Mark}, year={2022}, month={Nov} }
 @article{stanko_2020, title={Building an understanding of how winning products emerge when open and proprietary products coexist: Evidence from the RepRap community}, volume={29}, ISSN={["1467-8691"]}, DOI={10.1111/caim.12376}, abstractNote={Online innovation communities have altered the nature of collaborative innovation. Within these communities, coexistence of open and closed source offerings is becoming commonplace, though potential diffusion and product advantages from each form are not well understood. Patterns of derivative innovation within these communities affect designers' focus; thus, this work is grounded in the attention‐based view. Beyond open vs. closed source development, we find that the presence of sibling designs (designs based on the same source material) and self‐remix (iteration on material by the same designer) have notable diffusion and product effects. Diffusion effects are investigated using 354 co‐existing open and closed source 3D printers from the RepRap community, while a subset of these printers is used for an analysis of key product attributes: value and ease of use. While previous researchers have argued for an early stage open source diffusion advantage, this is not observed here. However, customers perceive open source products to have value advantages, while closed source offerings are easier to use. Sibling designs have a diffusion advantage, particularly early on. Self‐remixes have both diffusion and product advantages. By better understanding these contextual elements of derivative innovation, designers' attention can be shaped to achieve desired outcomes.}, number={3}, journal={CREATIVITY AND INNOVATION MANAGEMENT}, author={Stanko, Michael A.}, year={2020}, month={Sep}, pages={398–412} }
 @article{stanko_henard_2017, title={Toward a better understanding of crowdfunding, openness and the consequences for innovation}, volume={46}, ISSN={["1873-7625"]}, DOI={10.1016/j.respol.2017.02.003}, abstractNote={Crowdfunding is now a commonly used tool for innovating entrepreneurs, yet many unresolved questions surrounding crowdfunding’s effect on innovation remain. Often, crowdfunding backers play an active role in the innovation conversation. Thus, crowdfunding can be viewed as one form of open search (actively seeking out ideas from outsiders). Beyond open search, backers also generate word of mouth awareness for the crowdfunded product. Crowdfunding backers can be thought of as the earliest possible adopters, who may be even more valuable than traditional early adopting consumers. In this study, data pertaining to crowdfunded products from the Kickstarter platform is coupled with survey data from the respective innovating entrepreneurs to better understand the effects of elements of crowdfunding on the subsequent market success of the crowdfunded product as well as the innovation focus of the crowdfunding organization. Results indicate that the amount of funding raised during a crowdfunding campaign does not significantly impact the later market performance of the crowdfunded product, while the number of backers attracted to the campaign does. Open search depth (drawing intensely from external sources) enhances product market performance, while open search breadth (drawing from many external sources) induces a radical innovation focus. Interestingly, adverse effects from over-relying on external knowledge sources are not observed. The small size of the crowdfunding organizations in this study is seen as a boundary condition to previous findings of inverse U-shaped performance effects. Finally, the portion of product development complete when crowdfunding impacts the entrepreneurs’ subsequent focus on radical innovation.}, number={4}, journal={RESEARCH POLICY}, author={Stanko, Michael A. and Henard, David H.}, year={2017}, month={May}, pages={784–798} }
 @article{stanko_fisher_bogers_2017, title={Under the Wide Umbrella of Open Innovation}, volume={34}, ISSN={["1540-5885"]}, DOI={10.1111/jpim.12392}, abstractNote={See virtual issue: Open Innovation}, number={4}, journal={JOURNAL OF PRODUCT INNOVATION MANAGEMENT}, author={Stanko, Michael A. and Fisher, Gregory J. and Bogers, Marcel}, year={2017}, month={Jul}, pages={543–558} }
 @article{stanko_henard_2016, title={How crowdfunding influences innovation}, volume={57}, number={3}, journal={MIT Sloan Management Review}, author={Stanko, M. A. and Henard, D. H.}, year={2016}, pages={15–17} }
 @article{stanko_2016, title={Toward a Theory of Remixing in Online Innovation Communities}, volume={27}, ISSN={["1526-5536"]}, DOI={10.1287/isre.2016.0650}, abstractNote={Within online innovation communities, remixing (i.e., the community’s use of an existing innovation as source material or inspiration to aid in the development of further innovations) is an interesting form of knowledge collaboration. This study investigates an open theoretical question: Why are particular innovations remixed by online innovation communities? Some innovations languish, while others are widely remixed. Community members (even those unknown to the innovation’s creator) may remix, taking the source innovation in directions the original innovator may have never imagined. Within online innovation communities, remixing is not bound by some of the constraints to knowledge collaboration found in more traditional environments. To address our research question, we begin with variables constituent to innovation diffusion theory, essentially remixing this long-established theory to predict cumulative remixing in online innovation communities, using arguments grounded in the user innovation and learning literatures. We also consider two forms of communication that are relevant to knowledge sharing in online communities (online community interaction and front page presence). Regression analysis (using data pertaining to 498 3D printable innovations) shows that community interaction is highly influential in determining which innovations are remixed by the community. Conversely, the innovation having a presence on the community’s front page does not have a significant effect on remixing. Observability has an inverse-U-shaped relationship with remixing; this suggests the value placed on experiential learning. Fuzzy set qualitative comparative analysis (fsQCA) is used as a supplementary analysis technique (with robustness testing), and the results are largely consistent with regression findings but offer interesting insight into innovation configurations that consistently result in remixing from the community. Within specific configurations, fsQCA results indicate a contingent effect of observability and complexity; that is, under certain conditions, complex innovations are more likely to be remixed by the community.}, number={4}, journal={INFORMATION SYSTEMS RESEARCH}, author={Stanko, Michael A.}, year={2016}, month={Dec}, pages={773–791} }
 @article{stanko_molina-castillo_harmancioglu_2015, title={It Won't Fit! For Innovative Products, Sometimes That's for the Best}, volume={32}, ISSN={["1540-5885"]}, DOI={10.1111/jpim.12238}, abstractNote={The degree of overlap (i.e., fit) between product development organizations' resources and the product development projects pursued has powerful performance implications. Drawing on organizational learning theory and the resource‐based view, this research conceptualizes and empirically tests the interrelationships between the levels of fit, innovativeness, speed to market, and financial new product performance. After reviewing the research literature relevant to resource fit and new product performance, the level of innovativeness is posited to be an important moderating and mediating factor, which is validated by analysis of data gathered from 279 product developing firms. Technological fit has a negative direct effect on both technological and market innovativeness, while the use of existing marketing resources (i.e., a high degree of marketing fit) positively impacts technological innovativeness. This suggests, consistent with findings from market orientation research, that a deep, long‐held customer understanding can promote technological innovativeness. The moderating hypotheses proposed are also well supported: First, a high degree of marketing fit has a more positive impact on performance for market innovative products (e.g., products which address a new target market or use a nontraditional channel for the firm). Drawing on a deep customer understanding is more critical to performance for market innovative products. Conversely, the benefits of marketing fit are limited where market innovativeness is lacking. Interestingly, the counterpart moderating role of technological innovativeness on technological fit's performance effect is not significant; the level of technological innovativeness does not significantly impact the performance impact of technological fit. There are also significant moderating effects across dimensions. Our results show that the financial benefit of using existing marketing resources is lessened for technologically innovative products. Technological innovations necessitate drastic adaptation of marketing resources (i.e., channel and brand); firms drawing only on existing marketing resources for a technologically innovative new product will incur reduced profit. Similarly, the positive implications of using existing technological resources are limited for products which are highly market innovative. Generally, resource fit is seen to have an (oft‐overlooked) dark side in product development, though several of our findings suggest that marketing resources are more flexible than are technological resources.}, number={1}, journal={JOURNAL OF PRODUCT INNOVATION MANAGEMENT}, author={Stanko, Michael A. and Molina-Castillo, Francisco-Jose and Harmancioglu, Nukhet}, year={2015}, month={Jan}, pages={122–137} }
 @article{stanko_bohlmann_molina-castillo_2013, title={Demand-side inertia factors and their benefits for innovativeness}, volume={41}, ISSN={["1552-7824"]}, DOI={10.1007/s11747-013-0332-y}, number={6}, journal={JOURNAL OF THE ACADEMY OF MARKETING SCIENCE}, author={Stanko, Michael A. and Bohlmann, Jonathan D. and Molina-Castillo, Francisco-Jose}, year={2013}, month={Nov}, pages={649–668} }
 @article{stanko_olleros_2013, title={Industry growth and the knowledge spillover regime: Does outsourcing harm innovativeness but help profit?}, volume={66}, ISSN={["0148-2963"]}, DOI={10.1016/j.jbusres.2013.02.026}, abstractNote={The outsourcing of innovation activities, geographic clustering of firms, and mobility of labor each allow knowledge to circulate within industries. This study investigates knowledge spillover mechanisms' effects on industry innovativeness and profit, and how these effects change with the level of industry growth. Generally, the set of hypotheses presented suggests enhanced performance effects from knowledge spillover mechanisms under growth; the pace of developments in growth industries increases the importance of access to knowledge. Analysis of an industry-level data set assembled from five secondary sources consists of both regression and fuzzy set qualitative comparative analysis (fsQCA). While regression detects the discrete effects of each mechanism, fsQCA identifies specific configurations of these mechanisms associated with the outcome, emphasizing causal complexity. In general, outsourcing negatively affects innovativeness (though one identified configuration represents a unique case within which outsourcing can aid innovativeness), but benefits profitability. All three elements of the knowledge spillover regime examined here have performance implications contingent on growth.}, number={10}, journal={JOURNAL OF BUSINESS RESEARCH}, author={Stanko, Michael A. and Olleros, Xavier}, year={2013}, month={Oct}, pages={2007–2016} }
 @article{molina-castillo_calantone_stanko_munuera-aleman_2013, title={Product Quality as a Formative Index: Evaluating an Alternative Measurement Approach}, volume={30}, ISSN={["1540-5885"]}, DOI={10.1111/j.1540-5885.2012.01005.x}, abstractNote={Product quality is a critical competitive issue when launching new products. However, the product quality construct has been measured inconsistently in prior research, with researchers often not considering multiple components of quality. Thus, results may not be comparable across studies, and when dimensions of quality are excluded, relationships found between quality and other constructs may be spurious. As a response, we develop a formative measurement approach to product quality. The components of product quality are not interchangeable in measurement as typical reflective approaches assume. These dimensions make up the quality construct, necessitating a formative measurement approach. Here, this approach is developed and tested, compared with the traditional reflective approach, and its relationships with other constructs evaluated in a model of new product performance. Overall, this formative approach is shown both to be theoretically appropriate and to possess strong measurement properties. This approach has clear implications for research concerning product quality and improving its measurement in the future.}, number={2}, journal={JOURNAL OF PRODUCT INNOVATION MANAGEMENT}, author={Molina-Castillo, Francisco-Jose and Calantone, Roger J. and Stanko, Michael A. and Munuera-Aleman, Jose-Luis}, year={2013}, month={Mar}, pages={380–398} }
 @article{stanko_bonner_2013, title={Projective customer competence: Projecting future customer needs that drive innovation performance}, volume={42}, ISSN={["1873-2062"]}, DOI={10.1016/j.indmarman.2013.05.016}, abstractNote={Projective customer competence is the ability of a product development organization to both understand as well as shape the future needs of customers. To conceptualize this competence and establish its antecedents and performance implications, we draw upon the literature on inter-organizational relationships and innovation. Based on survey data from managers involved with business to business product development, validated with secondary financial data and in-depth interviews, we establish measurement properties for projective customer competence and demonstrate that this competence develops through customer relationships characterized by relational embeddedness, knowledge redundancy and interactivity. Projective customer competence is also shown to have positive implications for both innovativeness and financial performance. Surprisingly, relational embeddedness is shown to be the strongest predictor of projective customer competence, and, while knowledge redundancy helps build projective customer competence, it also has a negative impact on innovativeness.}, number={8}, journal={INDUSTRIAL MARKETING MANAGEMENT}, author={Stanko, Michael A. and Bonner, Joseph M.}, year={2013}, month={Nov}, pages={1255–1265} }
 @article{stanko_molina-castillo_munuera-aleman_2012, title={Speed to Market for Innovative Products: Blessing or Curse?}, volume={29}, ISSN={["1540-5885"]}, DOI={10.1111/j.1540-5885.2012.00943.x}, abstractNote={The relationships among speed to market, quality, and costs are important to managers as they attempt to best establish incentives and set goals for new product development teams, allocate resources for new product development, or create positional advantage in the market. The existing literature suggests that the economic consequences of being late to the market are significant, including higher development and manufacturing costs, lower profit margins, and lessening of the firm's market value. Therefore, traditional logic has held that new product development managers need to manage the trade‐offs among speed to market, quality, and costs. While both scholars and managers have often acquiesced to performance trade‐offs among “faster, better, and cheaper,” this research attempts to improve understanding of the interrelationships between these objectives, and ultimately profit. Based on a survey of 197 managers, faster speed to market is shown to be related to better quality and lower costs; it is not necessary to sacrifice one of these outcomes. Further, the moderating roles of two dimensions of innovativeness (innovativeness to the firm and to the market) are examined on the relationships between speed and quality, as well as speed and profit. Both dimensions of innovativeness positively moderate the relationship between speed to market and quality. For more innovative products (both to the firm and the market), there is a stronger positive relationship between speed and quality than for less innovative products. Further, innovativeness to the firm negatively moderates the relationship between speed and profit. Thus, speed has a less positive impact on profit for highly innovative‐to‐the‐firm products compared with less innovative‐to‐the‐firm products. By being conscious of the projects’ levels of innovativeness (along with prioritizing various performance measures), managers can more rationally decide when to emphasize speed to market based on this study's findings.}, number={5}, journal={JOURNAL OF PRODUCT INNOVATION MANAGEMENT}, author={Stanko, Michael A. and Molina-Castillo, Francisco-Jose and Munuera-Aleman, Jose-Luis}, year={2012}, month={Sep}, pages={751–765} }
 @article{stanko_calantone_2011, title={Controversy in innovation outsourcing research: review, synthesis and future directions}, volume={41}, ISSN={["0033-6807"]}, DOI={10.1111/j.1467-9310.2010.00624.x}, abstractNote={There is a growing stream of research into the outsourcing of innovation activities within the innovation, management, marketing and economics disciplines. Understandably, this coincides with the practice becoming more commonplace in industry. Here, we attempt to synthesize research surrounding the question of whether to outsource or internalize innovation activities and the performance implications of this decision. Support for both transaction cost and resource‐based arguments is examined, with both theory bases showing substantial attention from both case‐based and empirical research. As innovation outsourcing research has progressed, several controversies have emerged in the literature and remain unresolved. For instance, case‐based research provides evidence that outsourcing innovation activities can lead to faster product development and cost savings; yet, empirical research shows that outsourcing may lead to higher costs and slower new product development. Further, the role of technological uncertainty may have two distinct and conflicting impacts on the outsourcing decision that are not yet well understood. Thus, we present an integrated, timely review of innovation outsourcing research and identify several areas that necessitate future research projects.}, number={1}, journal={R & D MANAGEMENT}, author={Stanko, Michael A. and Calantone, Roger J.}, year={2011}, month={Jan}, pages={8–20} }
 @article{stanko_bonner_calantone_2007, title={Building commitment in buyer–seller relationships: A tie strength perspective}, volume={36}, ISSN={0019-8501}, url={http://dx.doi.org/10.1016/j.indmarman.2006.10.001}, DOI={10.1016/j.indmarman.2006.10.001}, abstractNote={The strength of inter firm buyer–seller ties is vital to understanding the formation of commitment. Drawing upon the tie strength sociology and embeddedness literature, this study conceptualizes four dimensions of tie strength and examines their effects on the buyer firm's commitment to the selling firm, as well as the impact of commitment on favorable buyer behavior. A survey of 119 buyer organizations reveals that three of the four identified properties of tie strength (reciprocal services, mutual confiding and emotional intensity) are positively related to buyer commitment to the selling organization. Interestingly, the strongest relationship was found between emotional intensity and commitment — an understudied dimension of buyer–seller relationships. This study contributes to the B2B relationship marketing literature by increasing our understanding of the differential effects of behavioral and emotional aspects of ties on commitment. The study suggests to managers in manufacturing firms to develop strong behavioral and emotional ties with buyer firms in their relationship marketing strategy.}, number={8}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Stanko, Michael A. and Bonner, Joseph M. and Calantone, Roger J.}, year={2007}, month={Nov}, pages={1094–1103} }