horticulture, marketing, behavioral horticulture, consumer preferences, economics, plants
2024 journal article
Blooming Business: How Consumer Satisfaction Shapes Online Plant and Cut Flower Spending
HORTTECHNOLOGY, 34(4), 481–484.
2024 journal article
Defining preferred turfgrass features for lawn choice for Floridian homeowners
Journal of Urban Management.
2024 journal article
How Natural Resources, Consumer Perceptions, and Labor Are Transforming the US Nursery Industry
HORTTECHNOLOGY, 34(4), 424–429.
2024 journal article
Plant purchasers perceptions of mental health and optimism for the future
Environment and Social Psychology, 9(4). https://ojs.as-pub.com/index.php/ESP/article/view/1476
2024 journal article
The Role of Consumers' Knowledge of Native and Pollinator-friendly Plants and Their Prioritization of Plant Characteristics in Purchase Decisions
HORTSCIENCE, 59(7), 941–948.
2023 journal article
Benefit Information's Impact on Ornamental Plant Value
HORTICULTURAE, 9(7).
2023 journal article
Effects of Benefits Messaging on Consumer Purchasing of Plants
HortScience, 58(5), 481–487.
2023 journal article
Elements of Style in Floral Arrangements: How Discerning Are Consumers Toward Floristry Design Principles and How Much Are They Willing to Pay?
HORTSCIENCE, 58(12), 1560–1567.
2023 journal article
Exploring the market penetration of floral arrangements using second-price and double auctions
Acta Horticulturae, 1368(1368), 185–194.
2023 newspaper article
Get the 4-1-1 on Social Media for Garden Retailers
Lindberg, H., & Knuth, M. (2023, May 8). E-GRO Alert. https://www.e-gro.org/pdf/2023-12-25.pdf
2023 magazine article
Happiness is a plant away!
Knuth, M., Rihn, A., Behe, B., & Hall, C. (2023, February 1). Green Profit Magazine, 1. https://www.greenprofit.com/Article/?articleid=26158
2023 journal article
High-density Planting and a Smaller Row Width Increased Yield and Decreased Fruit Size of
HORTSCIENCE, 58(10), 1194–1200.
2023 journal article
Homeowners' Prioritization of Landscape Features Regarding Aesthetic, Environmental, Financial, and Psychological Benefits
HORTTECHNOLOGY, 33(6), 535–543.
2023 magazine article
Marketing Plants to Engage the Conscientious Consumer
Rihn, A., Knuth, M., Behe, B., & Hall, C. (2023, March 1). Green Profit Magazine. https://www.greenprofit.com/Article/?articleid=26191
2023 magazine article
Merchandising with purpose
Behe, B., & Knuth, M. (2023, February). Garden Center Magazine. https://www.gardencentermag.com/article/merchandising-with-purpose-displays-igca-tour-netherlands/
2023 journal article
Preferences for Sustainable Residential Lawns in Florida: The Case of Irrigation and Fertilization Requirements
Agronomy, 13(2), 416.
2023 journal article
Shifts in the American Floriculture Industry: Insight from Industry Experts
Journal of Environmental Horticulture, 41(4), 133–140.
2023 conference paper
Shifts in the American floriculture industry: insight from industry experts
Asian Horticulture Conference. Presented at the Asian Horticulture Conference, International Society of Horticulture Science, Tokyo, Japan.
Event: Asian Horticulture Conference, International Society of Horticulture Science at Tokyo, Japan
2023 journal article
The Biophilia Reactivity Hypothesis: biophilia as a temperament trait, or more precisely, a domain specific attraction to biodiversity
Journal of Bioeconomics.
2023 journal article
Using Partial Budgeting Analyses to Analyze Profitability of Commercial Pumpkin Production, Standardize Bin Size Categories, and Understand Bin Sorting Accuracy
HortScience, 58(12), 1587–1594.
2023 magazine article
What’s the value of a rare plant?
Behe, B., Knuth, M., Rihn, A., & Hall, C. (2023, January 1). Green Profit Magazine. https://www.greenprofit.com/Article/?articleid=26094
2022 magazine article
Adventures during the IGCA
Behe, B., & Knuth, M. (2022, November). Garden Center Magazine. https://www.gardencentermag.com/article/adventures-during-the-igca/
2022 conference paper
Building a career: leadership skills – leadership basics
American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Chicago, IL.
Event: American Society of Horticultural Sciences Annual Conference at Chicago, IL
2022 journal article
Confirmation of high-throughput screening data and novel mechanistic insights into FXR-xenobiotic interactions by orthogonal assays
CURRENT RESEARCH IN TOXICOLOGY, 3.
2022 journal article
Consumer Preferences of Ratibida columnifera (Nutt.) Wooton & Standl. Floral Characteristics
Consumer Preferences of Ratibida columnifera (Nutt.) Wooton & Standl. Floral Characteristics. HortScience, 57(3), 431–440.
2022 conference paper
Do plant benefits influence consumer behavior
American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Chicago, IL.
Event: American Society of Horticultural Sciences Annual Conference at Chicago, IL
2022 report
Florida Nursery and Landscape Industry Economic Contributions Report
In IFAS EDIS (University of Florida IFAS Extension No. FE1114).
2022 conference paper
Houseplant purchasing: comparing purchasers and non-purchasers
American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Chicago, IL.
Event: American Society of Horticultural Sciences Annual Conference at Chicago, IL
2022 magazine article
IGCA: New ways to grow
Knuth, M., & Behe, B. (2022, December). Garden Center Magazine. https://www.gardencentermag.com/article/2022-igca-new-ways-to-grow/
2022 journal article
Investigating Drivers of Native Plant Production in the United States Green Industry
Sustainability, 14(11), 6774.
2022 journal article
Plant Novices and Experts Differ in Their Value of Plant Type, Price, and Perceived Availability
Journal of Environmental Horticulture, 40(3), 116–122.
2022 conference paper
The nursery industry: challenges and changes expected in the coming decades: consumer perception of the nursery industry that will steer changes in the future. Houseplant purchasing: comparing purchasers and non-purchasers
American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Chicago, IL.
Event: American Society of Horticultural Sciences Annual Conference at Chicago, IL
2022 conference paper
Valuation of Floral Products Through Experimental Auctions
International Horticultural Congress. Presented at the International Horticultural Congress, Angers, France.
Event: International Horticultural Congress at Angers, France
2022 magazine article
What research says about millennials and houseplants
Knuth, M. (2022, April). Greenhouse Product News. https://gpnmag.com/article/what-the-research-says-about-millennials-and-houseplants/
2021 report
Characteristics of Texas’ Nursery and Greenhouse Industries
[AgriLife Extension].
2021 journal article
Does eye-tracking have an effect on economic behavior?
PLOS ONE, 16(8), e0254867.
Ed(s): P. Brañas-Garza
2021 report
FLORIDA NURSERY AND LANDSCAPE INDUSTRY CHARACTERISTICS REPORT
In IFAS EDIS (University of Florida IFAS Extension No. FE1108). https://edis.ifas.ufl.edu/publication/FE1108
2021 journal article
Florida Nursery and Landscape Industry Characteristics Report
EDIS, 2021(6).
2021 journal article
How Consistent Are Consumers in Their Decisions? Investigation of Houseplant Purchasing
Behavioral Sciences, 11(5), 73.
2021 conference paper
How Consistently Do Plant Purchasers Know Their Preferences for Houseplants?
American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Denver, CO.
Event: American Society of Horticultural Sciences Annual Conference at Denver, CO
2021 conference paper
Latent class analysis of Florida household turfgrass inputs
American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Denver, CO.
Event: American Society of Horticultural Sciences Annual Conference at Denver, CO
2021 journal article
Relating Knowledge and Perception of Sustainable Landscape Practices to the Adoption Intention of Environmentally Friendly Landscapes
SUSTAINABILITY, 13(24).
2021 journal article
Trade Flows within the United States Nursery Industry in 2018
Journal of Environmental Horticulture, 39(2), 77–90.
2021 journal article
Vitamin D deficiency promotes accumulation of bioactive lipids and increased endocannabinoid tone in zebrafish
JOURNAL OF LIPID RESEARCH, 62.
2020 journal article
An Update of the Literature Supporting the Well-Being Benefits of Plants: Part 4 – Available Resources and Usage of Plant Benefits Information
Journal of Environmental Horticulture, 38(2), 68–72.
2020 conference paper
Floriculture’s Rising Stars: Research Updates from Graduate Students: Simple or complex? Consumer response to display signs
AmericanHort, Cultivate ’20. Presented at the AmericanHort, Cultivate ’20.
Event: AmericanHort, Cultivate ’20
2020 journal article
Increasing Profit Margins by Substituting Species in Floral Arrangements
HortTechnology, 31(1), 19–26.
2020 journal article
Seeing Red? The Role of Font Color, Size, and Sale Sign Location in Retail Garden Center Displays
Journal of Environmental Horticulture, 38(4), 120–127.
2020 conference paper
Signage and Music
Certificate in Applied Behavioral Economics Program. Presented at the Certificate in Applied Behavioral Economics Program, Human Behavior Lab, Texas A&M University.
Event: Certificate in Applied Behavioral Economics Program at Human Behavior Lab, Texas A&M University
2020 journal article
Simple or complex? Consumer response to display signs
Interdisciplinary Journal of Signage and Wayfinding, 4(2), 7–22.
2020 conference paper
The health and wellbeing benefits of plants
American Society of Horticultural Sciences Annual Conference. Poster presented at the American Society of Horticultural Sciences Annual Conference.
Event: American Society of Horticultural Sciences Annual Conference
2020 conference paper
Top-Down analysis of varied sign complexities
American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference.
Event: American Society of Horticultural Sciences Annual Conference
2020 journal article
Water Conserving Message Influences Purchasing Decision of Consumers
Water, 12(12), 3487.
2020 conference paper
Water conservation messaging in the horticulture industry: communicating through the supply chain
North Texas Regional Water Conservation Symposium (11th). Presented at the North Texas Regional Water Conservation Symposium (11th).
Event: North Texas Regional Water Conservation Symposium (11th)
2020 conference paper
What research tells us about consumer behavior!
Texas Nursery Landscape Association Region III Meeting. Presented at the Texas Nursery Landscape Association Region III Meeting.
Event: Texas Nursery Landscape Association Region III Meeting
2019 journal article
An Update of the Literature Supporting the Well-Being Benefits of Plants: A Review of the Emotional and Mental Health Benefits of Plants
Journal of Environmental Horticulture, 37(1), 30–38.
2019 journal article
An Update of the Literature Supporting the Well-Being Benefits of Plants: Part 2 Physiological Health Benefits
Journal of Environmental Horticulture, 37(2), 63–73.
2019 journal article
An Update of the Literature Supporting the Well-Being Benefits of Plants: Part 3 - Social Benefits
Journal of Environmental Horticulture, 37(4), 136–142.
2019 conference paper
Categorizing floral consumers by taste preferences: clustering
Horticultural Sciences Departmental Poster Symposium. Poster presented at the Horticultural Sciences Departmental Poster Symposium, College Station, TX.
Event: Horticultural Sciences Departmental Poster Symposium at College Station, TX
2019 conference paper
Categorizing floral consumers by taste preferences: logit regression
American Society of Horticultural Sciences Annual Conference. Poster presented at the American Society of Horticultural Sciences Annual Conference, Las Vegas, NV.
Event: American Society of Horticultural Sciences Annual Conference at Las Vegas, NV
2019 conference paper
Driving forces of change
Wholesale Florists & Florist Supplier Association Floral Distribution Conference. Presented at the Wholesale Florists & Florist Supplier Association Floral Distribution Conference, Miami, FL.
Event: Wholesale Florists & Florist Supplier Association Floral Distribution Conference at Miami, FL
2019 conference paper
Is Trust a Risky Decision: A Replication
TExAS Symposium. Poster presented at the TExAS Symposium, Waco, TX.
Event: TExAS Symposium at Waco, TX
2019 journal article
Sit Back or Dig In: The Role of Activity Level in Landscape Market Segmentation
HortScience, 54(10), 1818–1823.
2019 conference paper
The dirt is in the details: sign complexity of garden retailer signage
American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Las Vegas, NV.
Event: American Society of Horticultural Sciences Annual Conference at Las Vegas, NV
2019 conference paper
Water conservation + research + industry = changes to your business!
Texas Nursery and Landscape Association Annual Meeting. Presented at the Texas Nursery and Landscape Association Annual Meeting, Austin, TX.
Event: Texas Nursery and Landscape Association Annual Meeting at Austin, TX
2019 conference paper
What consumers REALLY want
Society of American Florists Annual Conference. Presented at the Society of American Florists Annual Conference, Amelia Island, FL.
Event: Society of American Florists Annual Conference at Amelia Island, FL
2018 conference paper
Actively interested and passively disinterested in water conservation cluster segments on horticulture product spending in 2016
American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Washington D.C.
Event: American Society of Horticultural Sciences Annual Conference at Washington D.C
2018 journal article
Consumer Involvement with and Expertise in Water Conservation and Plants Affect Landscape Plant Purchases, Importance, and Enjoyment
HortScience, 53(8), 1164–1171.
Contributors: B. Behe *, * , C. Hall *, P. Huddleston * & R. Fernandez *
2018 journal article
Consumer Perceptions of Landscape Plant Production Water Sources and Uses in the Landscape during Perceived and Real Drought
HortTechnology, 28(1), 85–93.
Contributors: , B. Behe *, C. Hall *, P. Huddleston * & R. Fernandez * *
2018 journal article
Consumer Perceptions, Attitudes, and Purchase Behavior with Landscape Plants during Real and Perceived Drought Periods
HortScience, 53(1), 49–54.
Contributors: , B. Behe *, C. Hall *, P. Huddleston * & R. Fernandez * *
2018 conference paper
Landscape importance components related to consumer active interest and passive disinterest in water conservation
American Society of Horticultural Sciences Annual Conference. Poster presented at the American Society of Horticultural Sciences Annual Conference, Washington, D.C.
Event: American Society of Horticultural Sciences Annual Conference at Washington, D.C
2017 conference paper
Benefits of Plants
Cultivate Annual Conference. Presented at the Cultivate Annual Conference, Columbus, OH.
Event: Cultivate Annual Conference at Columbus, OH
2017 conference paper
Demographic characteristics of interested and disinterested water conservers
American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Waikiki, HI.
Event: American Society of Horticultural Sciences Annual Conference at Waikiki, HI
2017 conference paper
Factors affecting water conservation attitudes
Horticultural Sciences Departmental Poster Symposium. Poster presented at the Horticultural Sciences Departmental Poster Symposium, College Station, TX.
Event: Horticultural Sciences Departmental Poster Symposium at College Station, TX
2017 magazine article
Water Conservation Student Research
Knuth, M. (2017, November). TNLA Green, 19.
Updated: October 11th, 2022 21:07
2021 - present
2020 - 2021
2019 - 2020
2016 - 2019
Updated: April 4th, 2023 18:17
2016 - 2020
2012 - 2015
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