Melinda Knuth

horticulture, marketing, behavioral horticulture, consumer preferences, economics, plants

Works (75)

Updated: November 21st, 2024 13:40

2024 journal article

Blooming Business: How Consumer Satisfaction Shapes Online Plant and Cut Flower Spending

HORTTECHNOLOGY, 34(4), 481–484.

By: A. Rihn*, B. Behe*, M. Knuth n & P. Huddleston*

author keywords: online survey; ornamental horticulture; online shopping; reviews
UN Sustainable Development Goal Categories
Sources: Web Of Science, NC State University Libraries
Added: July 30, 2024

2024 journal article

Defining preferred turfgrass features for lawn choice for Floridian homeowners

Journal of Urban Management.

Source: ORCID
Added: August 1, 2024

2024 journal article

How Natural Resources, Consumer Perceptions, and Labor Are Transforming the US Nursery Industry

HORTTECHNOLOGY, 34(4), 424–429.

By: J. Fields*, L. Nackley*, J. Shreckhise*, M. Bampasidou*, R. Contreras*, A. Kantrovich*, M. Knuth n, J. Owen Jr, S. White*

author keywords: economic; floriculture; forecasting; greenhouse; ornamental horticulture
UN Sustainable Development Goal Categories
Sources: Web Of Science, NC State University Libraries
Added: July 17, 2024

2024 journal article

Plant purchasers perceptions of mental health and optimism for the future

Environment and Social Psychology, 9(4). https://ojs.as-pub.com/index.php/ESP/article/view/1476

By: M. Knuth, A. Rihn, B. Behe & C. Hall

Source: NC State University Libraries
Added: March 3, 2024

2024 journal article

The Role of Consumers' Knowledge of Native and Pollinator-friendly Plants and Their Prioritization of Plant Characteristics in Purchase Decisions

HORTSCIENCE, 59(7), 941–948.

By: X. Wei*, M. Knuth n & H. Khachatryan*

author keywords: generalized ordered logit; objective knowledge; physical attributes; plant care characteristics; plant sustainability features; subjective knowledge
UN Sustainable Development Goal Categories
15. Life on Land (Web of Science)
Sources: Web Of Science, NC State University Libraries
Added: June 17, 2024

2023 journal article

Benefit Information's Impact on Ornamental Plant Value

HORTICULTURAE, 9(7).

By: A. Rihn*, M. Knuth n, B. Behe* & C. Hall*

author keywords: consumer preference; Lavendula angustifollia Mill; plant benefits; survey
Sources: Web Of Science, ORCID, NC State University Libraries
Added: August 14, 2023

2023 journal article

Effects of Benefits Messaging on Consumer Purchasing of Plants

HortScience, 58(5), 481–487.

By: M. Knuth n, B. Behe*, A. Rihn* & C. Hall*

author keywords: emotional health; horticulture; mental health; plant benefits; physical health
Sources: Web Of Science, Crossref, NC State University Libraries
Added: April 17, 2023

2023 journal article

Elements of Style in Floral Arrangements: How Discerning Are Consumers Toward Floristry Design Principles and How Much Are They Willing to Pay?

HORTSCIENCE, 58(12), 1560–1567.

By: M. Knuth n, V. Woods n, X. Wu*, C. Hall n & M. Palma n

author keywords: consumer preference; consumer purchasing; design theory; floral arrangement; floral design; floristry
Sources: Web Of Science, NC State University Libraries
Added: December 18, 2023

2023 journal article

Exploring the market penetration of floral arrangements using second-price and double auctions

Acta Horticulturae, 1368(1368), 185–194.

By: M. Knuth*, X. Wu, C. Hall & M. Palma

author keywords: second-price auction; double auctions; cut flowers; consumers
Sources: Crossref, NC State University Libraries, Web Of Science
Added: January 7, 2024

2023 newspaper article

Get the 4-1-1 on Social Media for Garden Retailers

Lindberg, H., & Knuth, M. (2023, May 8). E-GRO Alert. https://www.e-gro.org/pdf/2023-12-25.pdf

By: H. Lindberg & M. Knuth

Source: NC State University Libraries
Added: January 13, 2024

2023 magazine article

Happiness is a plant away!

Knuth, M., Rihn, A., Behe, B., & Hall, C. (2023, February 1). Green Profit Magazine, 1. https://www.greenprofit.com/Article/?articleid=26158

By: M. Knuth, A. Rihn, B. Behe & C. Hall

Source: NC State University Libraries
Added: January 13, 2024

2023 journal article

High-density Planting and a Smaller Row Width Increased Yield and Decreased Fruit Size of

HORTSCIENCE, 58(10), 1194–1200.

By: K. Heagy n, J. Schultheis n, T. Birdsell*, M. Knuth n & J. Ward n

author keywords: . Cucurbita pepo; fruit number; fruit uniformity; fruit weight; in-row spacing; plant spacing
Sources: Web Of Science, NC State University Libraries
Added: November 6, 2023

2023 journal article

Homeowners' Prioritization of Landscape Features Regarding Aesthetic, Environmental, Financial, and Psychological Benefits

HORTTECHNOLOGY, 33(6), 535–543.

author keywords: benefits of plants; knowledge; maintenance; turfgrass care
Sources: Web Of Science, NC State University Libraries
Added: December 4, 2023

2023 magazine article

Marketing Plants to Engage the Conscientious Consumer

Rihn, A., Knuth, M., Behe, B., & Hall, C. (2023, March 1). Green Profit Magazine. https://www.greenprofit.com/Article/?articleid=26191

By: A. Rihn, M. Knuth, B. Behe & C. Hall

Source: NC State University Libraries
Added: January 13, 2024

2023 magazine article

Merchandising with purpose

Behe, B., & Knuth, M. (2023, February). Garden Center Magazine. https://www.gardencentermag.com/article/merchandising-with-purpose-displays-igca-tour-netherlands/

By: B. Behe & M. Knuth

Source: NC State University Libraries
Added: January 13, 2024

2023 journal article

Preferences for Sustainable Residential Lawns in Florida: The Case of Irrigation and Fertilization Requirements

Agronomy, 13(2), 416.

author keywords: homeowner preference; turfgrass inputs; irrigation; fertilizer; choice experiment; generalized multinomial logit; latent class logit
Sources: Web Of Science, ORCID, Crossref, NC State University Libraries
Added: March 13, 2023

2023 journal article

Shifts in the American Floriculture Industry: Insight from Industry Experts

Journal of Environmental Horticulture, 41(4), 133–140.

By: E. Jenkins n, M. Knuth n, C. Hall* & M. Palma*

UN Sustainable Development Goal Categories
9. Industry, Innovation and Infrastructure (OpenAlex)
Sources: Crossref, NC State University Libraries
Added: January 5, 2024

2023 conference paper

Shifts in the American floriculture industry: insight from industry experts

Asian Horticulture Conference. Presented at the Asian Horticulture Conference, International Society of Horticulture Science, Tokyo, Japan.

By: B. Jenkins, M. Knuth & C. Hall

Event: Asian Horticulture Conference, International Society of Horticulture Science at Tokyo, Japan

Source: NC State University Libraries
Added: January 13, 2024

2023 journal article

The Biophilia Reactivity Hypothesis: biophilia as a temperament trait, or more precisely, a domain specific attraction to biodiversity

Journal of Bioeconomics.

By: V. Woods n & M. Knuth n

UN Sustainable Development Goal Categories
15. Life on Land (OpenAlex)
Sources: NC State University Libraries, NC State University Libraries
Added: January 13, 2024

2023 journal article

Using Partial Budgeting Analyses to Analyze Profitability of Commercial Pumpkin Production, Standardize Bin Size Categories, and Understand Bin Sorting Accuracy

HortScience, 58(12), 1587–1594.

By: K. Heagy n, M. Knuth n, J. Schultheis n, T. Birdsell* & J. Ward n

author keywords: bin count; Cucurbita pepo; fruit size; grades and standards; plant density
Sources: Crossref, NC State University Libraries, Web Of Science
Added: January 5, 2024

2023 magazine article

What’s the value of a rare plant?

Behe, B., Knuth, M., Rihn, A., & Hall, C. (2023, January 1). Green Profit Magazine. https://www.greenprofit.com/Article/?articleid=26094

By: B. Behe, M. Knuth, A. Rihn & C. Hall

Source: NC State University Libraries
Added: January 13, 2024

2022 magazine article

Adventures during the IGCA

Behe, B., & Knuth, M. (2022, November). Garden Center Magazine. https://www.gardencentermag.com/article/adventures-during-the-igca/

By: B. Behe & M. Knuth

Source: NC State University Libraries
Added: January 13, 2024

2022 conference paper

Building a career: leadership skills – leadership basics

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Chicago, IL.

By: M. Knuth

Event: American Society of Horticultural Sciences Annual Conference at Chicago, IL

Source: NC State University Libraries
Added: January 13, 2024

2022 journal article

Confirmation of high-throughput screening data and novel mechanistic insights into FXR-xenobiotic interactions by orthogonal assays

CURRENT RESEARCH IN TOXICOLOGY, 3.

By: J. Hamm*, D. Mahapatra n, M. Knuth n, J. Abedini*, M. Lingerfelt*, S. Ekins*, S. Kullman n

author keywords: ToxCast; Farnesoid X receptor; High -throughput screening; Teleost models; Medaka
Sources: Web Of Science, NC State University Libraries
Added: January 23, 2023

2022 journal article

Consumer Preferences of Ratibida columnifera (Nutt.) Wooton & Standl. Floral Characteristics

Consumer Preferences of Ratibida columnifera (Nutt.) Wooton & Standl. Floral Characteristics. HortScience, 57(3), 431–440.

By: K. Hopkins*, C. Hall*, M. Arnold*, M. Palma*, M. Knuth n & B. Pemberton

author keywords: s; Asteraceae; conjoint analysis; native plant; part-worth utility
Sources: Web Of Science, NC State University Libraries, Crossref
Added: February 28, 2022

2022 conference paper

Do plant benefits influence consumer behavior

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Chicago, IL.

By: M. Knuth, A. Rihn, B. Behe & C. Hall

Event: American Society of Horticultural Sciences Annual Conference at Chicago, IL

Source: NC State University Libraries
Added: January 13, 2024

2022 report

Florida Nursery and Landscape Industry Economic Contributions Report

In IFAS EDIS (University of Florida IFAS Extension No. FE1114).

Sources: NC State University Libraries, NC State University Libraries
Added: January 13, 2024

2022 conference paper

Houseplant purchasing: comparing purchasers and non-purchasers

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Chicago, IL.

By: M. Knuth, H. Khachatryan & C. Hall

Event: American Society of Horticultural Sciences Annual Conference at Chicago, IL

Source: NC State University Libraries
Added: January 13, 2024

2022 magazine article

IGCA: New ways to grow

Knuth, M., & Behe, B. (2022, December). Garden Center Magazine. https://www.gardencentermag.com/article/2022-igca-new-ways-to-grow/

By: M. Knuth & B. Behe

Source: NC State University Libraries
Added: January 13, 2024

2022 journal article

Investigating Drivers of Native Plant Production in the United States Green Industry

Sustainability, 14(11), 6774.

author keywords: grower; integrated pest management; native plant sales; ordered probit; ornamental plants
Sources: Web Of Science, ORCID, Crossref, NC State University Libraries
Added: June 20, 2022

2022 journal article

Plant Novices and Experts Differ in Their Value of Plant Type, Price, and Perceived Availability

Journal of Environmental Horticulture, 40(3), 116–122.

By: B. Behe*, M. Knuth n, A. Rihn* & C. Hall

Sources: Crossref, NC State University Libraries
Added: January 4, 2024

2022 conference paper

The nursery industry: challenges and changes expected in the coming decades: consumer perception of the nursery industry that will steer changes in the future. Houseplant purchasing: comparing purchasers and non-purchasers

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Chicago, IL.

By: M. Knuth

Event: American Society of Horticultural Sciences Annual Conference at Chicago, IL

Source: NC State University Libraries
Added: January 13, 2024

2022 conference paper

Valuation of Floral Products Through Experimental Auctions

International Horticultural Congress. Presented at the International Horticultural Congress, Angers, France.

By: M. Knuth, X. Wu, C. Hall & M. Palma

Event: International Horticultural Congress at Angers, France

Source: NC State University Libraries
Added: January 13, 2024

2022 magazine article

What research says about millennials and houseplants

Knuth, M. (2022, April). Greenhouse Product News. https://gpnmag.com/article/what-the-research-says-about-millennials-and-houseplants/

By: M. Knuth

Source: NC State University Libraries
Added: January 13, 2024

2021 report

Characteristics of Texas’ Nursery and Greenhouse Industries

[AgriLife Extension].

By: M. Knuth

Source: NC State University Libraries
Added: January 13, 2024

2021 journal article

Does eye-tracking have an effect on economic behavior?

PLOS ONE, 16(8), e0254867.

By: J. Kee*, M. Knuth*, J. Lahey* & M. Palma*

Ed(s): P. Brañas-Garza

Sources: ORCID, Crossref, NC State University Libraries
Added: January 3, 2024

2021 report

FLORIDA NURSERY AND LANDSCAPE INDUSTRY CHARACTERISTICS REPORT

In IFAS EDIS (University of Florida IFAS Extension No. FE1108). https://edis.ifas.ufl.edu/publication/FE1108

By: H. Khachatryan, M. Knuth, A. Hodges & C. Hall

Source: NC State University Libraries
Added: January 13, 2024

2021 journal article

Florida Nursery and Landscape Industry Characteristics Report

EDIS, 2021(6).

UN Sustainable Development Goal Categories
2. Zero Hunger (OpenAlex)
Source: ORCID
Added: January 3, 2024

2021 journal article

How Consistent Are Consumers in Their Decisions? Investigation of Houseplant Purchasing

Behavioral Sciences, 11(5), 73.

By: M. Knuth*, H. Khachatryan* & C. Hall*

TL;DR: The results indicate that inconsistent purchase decisions are more likely to occur at the perceived getting expensive price level than the perceived bargain price points, indicating that external environmental cues may have more of an influence on purchase consistency than intrinsic cues. (via Semantic Scholar)
Source: ORCID
Added: January 3, 2024

2021 conference paper

How Consistently Do Plant Purchasers Know Their Preferences for Houseplants?

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Denver, CO.

By: M. Knuth, H. Khachatryan & C. Hall

Event: American Society of Horticultural Sciences Annual Conference at Denver, CO

Source: NC State University Libraries
Added: January 13, 2024

2021 conference paper

Latent class analysis of Florida household turfgrass inputs

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Denver, CO.

By: M. Knuth, H. Khachatryan, X. Zhang, X. Wei, C. Yue & A. Hodges

Event: American Society of Horticultural Sciences Annual Conference at Denver, CO

Source: NC State University Libraries
Added: January 13, 2024

2021 journal article

Relating Knowledge and Perception of Sustainable Landscape Practices to the Adoption Intention of Environmentally Friendly Landscapes

SUSTAINABILITY, 13(24).

By: X. Zhang*, H. Khachatryan* & M. Knuth n

author keywords: knowledge; perception; sustainable landscape; ordered logit model; adoption intention
Sources: Web Of Science, NC State University Libraries
Added: January 10, 2022

2021 journal article

Trade Flows within the United States Nursery Industry in 2018

Journal of Environmental Horticulture, 39(2), 77–90.

Sources: Crossref, NC State University Libraries
Added: January 5, 2024

2021 journal article

Vitamin D deficiency promotes accumulation of bioactive lipids and increased endocannabinoid tone in zebrafish

JOURNAL OF LIPID RESEARCH, 62.

author keywords: MS; metabolomics; lipidomics; lipids; nutrition; endocannabinoid biosynthesis; MSI; IR-MALDESI; anandamide
MeSH headings : Animals; Endocannabinoids / metabolism; Lipid Metabolism; Lipids / chemistry; Vitamin D Deficiency / metabolism; Zebrafish
TL;DR: Investigation of putative linkages between vitamin D deficiency and metabolic disruption of bioactive lipids by MS imaging and expression of genes involved in EC biosynthesis, metabolism, and receptor signaling in adipose tissue and liver suggest that VDD may promote accumulation of bio active lipids and increased EC tone in zebrafish. (via Semantic Scholar)
Sources: Web Of Science, NC State University Libraries, ORCID
Added: October 19, 2021

2020 journal article

An Update of the Literature Supporting the Well-Being Benefits of Plants: Part 4 – Available Resources and Usage of Plant Benefits Information

Journal of Environmental Horticulture, 38(2), 68–72.

By: C. Hall & M. Knuth*

UN Sustainable Development Goal Categories
9. Industry, Innovation and Infrastructure (OpenAlex)
Sources: Crossref, NC State University Libraries
Added: January 5, 2024

2020 conference paper

Floriculture’s Rising Stars: Research Updates from Graduate Students: Simple or complex? Consumer response to display signs

AmericanHort, Cultivate ’20. Presented at the AmericanHort, Cultivate ’20.

By: M. Knuth

Event: AmericanHort, Cultivate ’20

Source: NC State University Libraries
Added: January 13, 2024

2020 journal article

Increasing Profit Margins by Substituting Species in Floral Arrangements

HortTechnology, 31(1), 19–26.

By: X. Wu*, M. Knuth*, C. Hall* & M. Palma*

Sources: Crossref, NC State University Libraries
Added: January 5, 2024

2020 journal article

Seeing Red? The Role of Font Color, Size, and Sale Sign Location in Retail Garden Center Displays

Journal of Environmental Horticulture, 38(4), 120–127.

Sources: Crossref, NC State University Libraries
Added: January 7, 2024

2020 conference paper

Signage and Music

Certificate in Applied Behavioral Economics Program. Presented at the Certificate in Applied Behavioral Economics Program, Human Behavior Lab, Texas A&M University.

By: M. Knuth

Event: Certificate in Applied Behavioral Economics Program at Human Behavior Lab, Texas A&M University

Source: NC State University Libraries
Added: January 13, 2024

2020 journal article

Simple or complex? Consumer response to display signs

Interdisciplinary Journal of Signage and Wayfinding, 4(2), 7–22.

By: M. Knuth*, B. Behe* & P. Huddleston*

Sources: Crossref, NC State University Libraries
Added: January 5, 2024

2020 conference paper

The health and wellbeing benefits of plants

American Society of Horticultural Sciences Annual Conference. Poster presented at the American Society of Horticultural Sciences Annual Conference.

By: M. Knuth & C. Hall

Event: American Society of Horticultural Sciences Annual Conference

Source: NC State University Libraries
Added: January 13, 2024

2020 conference paper

Top-Down analysis of varied sign complexities

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference.

By: M. Knuth, B. Behe & P. Huddleston

Event: American Society of Horticultural Sciences Annual Conference

Source: NC State University Libraries
Added: January 13, 2024

2020 journal article

Water Conserving Message Influences Purchasing Decision of Consumers

Water, 12(12), 3487.

Source: ORCID
Added: January 3, 2024

2020 conference paper

Water conservation messaging in the horticulture industry: communicating through the supply chain

North Texas Regional Water Conservation Symposium (11th). Presented at the North Texas Regional Water Conservation Symposium (11th).

By: M. Knuth

Event: North Texas Regional Water Conservation Symposium (11th)

Source: NC State University Libraries
Added: January 13, 2024

2020 conference paper

What research tells us about consumer behavior!

Texas Nursery Landscape Association Region III Meeting. Presented at the Texas Nursery Landscape Association Region III Meeting.

By: M. Knuth

Event: Texas Nursery Landscape Association Region III Meeting

Source: NC State University Libraries
Added: January 13, 2024

2019 journal article

An Update of the Literature Supporting the Well-Being Benefits of Plants: A Review of the Emotional and Mental Health Benefits of Plants

Journal of Environmental Horticulture, 37(1), 30–38.

By: C. Hall & M. Knuth*

Contributors: C. Hall & M. Knuth*

Sources: Crossref, ORCID
Added: January 3, 2024

2019 journal article

An Update of the Literature Supporting the Well-Being Benefits of Plants: Part 2 Physiological Health Benefits

Journal of Environmental Horticulture, 37(2), 63–73.

By: C. Hall & M. Knuth*

Contributors: C. Hall & M. Knuth*

TL;DR: This research should be strategically incorporated into both industry-wide and firm-specific marketing messages that highlight the quality of life value proposition in order to maintain the industry's sense of value and relevance to residential landscape consumers of the future. (via Semantic Scholar)
UN Sustainable Development Goal Categories
9. Industry, Innovation and Infrastructure (OpenAlex)
Sources: ORCID, Crossref, NC State University Libraries
Added: January 3, 2024

2019 journal article

An Update of the Literature Supporting the Well-Being Benefits of Plants: Part 3 - Social Benefits

Journal of Environmental Horticulture, 37(4), 136–142.

By: C. Hall & M. Knuth*

Sources: Crossref, NC State University Libraries
Added: January 4, 2024

2019 conference paper

Categorizing floral consumers by taste preferences: clustering

Horticultural Sciences Departmental Poster Symposium. Poster presented at the Horticultural Sciences Departmental Poster Symposium, College Station, TX.

By: M. Knuth, X. Wu, C. Hall & M. Palma

Event: Horticultural Sciences Departmental Poster Symposium at College Station, TX

Source: NC State University Libraries
Added: January 13, 2024

2019 conference paper

Categorizing floral consumers by taste preferences: logit regression

American Society of Horticultural Sciences Annual Conference. Poster presented at the American Society of Horticultural Sciences Annual Conference, Las Vegas, NV.

By: M. Knuth, X. Wu, C. Hall & M. Palma

Event: American Society of Horticultural Sciences Annual Conference at Las Vegas, NV

Source: NC State University Libraries
Added: January 13, 2024

2019 conference paper

Driving forces of change

Wholesale Florists & Florist Supplier Association Floral Distribution Conference. Presented at the Wholesale Florists & Florist Supplier Association Floral Distribution Conference, Miami, FL.

By: M. Knuth & C. Hall

Event: Wholesale Florists & Florist Supplier Association Floral Distribution Conference at Miami, FL

Source: NC State University Libraries
Added: January 13, 2024

2019 conference paper

Is Trust a Risky Decision: A Replication

TExAS Symposium. Poster presented at the TExAS Symposium, Waco, TX.

By: M. Knuth, J. Kee, C. Martinez, P. Marwah & C. Eckel

Event: TExAS Symposium at Waco, TX

Source: NC State University Libraries
Added: January 13, 2024

2019 journal article

Sit Back or Dig In: The Role of Activity Level in Landscape Market Segmentation

HortScience, 54(10), 1818–1823.

TL;DR: The goal was to assess the overall market for landscape plants using consumers’ activity level from the active/passive continuum proposed by Pine and Gilmore (2011) and found the Active cluster purchased more plants of all types as well as had greater landscape pride and desire for a low (water) input landscape. (via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: January 4, 2024

2019 conference paper

The dirt is in the details: sign complexity of garden retailer signage

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Las Vegas, NV.

By: M. Knuth, B. Behe, P. Huddleston & C. Hall

Event: American Society of Horticultural Sciences Annual Conference at Las Vegas, NV

Source: NC State University Libraries
Added: January 13, 2024

2019 conference paper

Water conservation + research + industry = changes to your business!

Texas Nursery and Landscape Association Annual Meeting. Presented at the Texas Nursery and Landscape Association Annual Meeting, Austin, TX.

By: M. Knuth, B. Behe, C. Hall, P. Huddleston & R. Fernandez

Event: Texas Nursery and Landscape Association Annual Meeting at Austin, TX

Source: NC State University Libraries
Added: January 13, 2024

2019 conference paper

What consumers REALLY want

Society of American Florists Annual Conference. Presented at the Society of American Florists Annual Conference, Amelia Island, FL.

By: M. Knuth, X. Wu, C. Hall & M. Palma

Event: Society of American Florists Annual Conference at Amelia Island, FL

Source: NC State University Libraries
Added: January 13, 2024

2018 conference paper

Actively interested and passively disinterested in water conservation cluster segments on horticulture product spending in 2016

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Washington D.C.

By: M. Knuth, B. Behe, C. Hall, P. Huddleston & R. Fernandez

Event: American Society of Horticultural Sciences Annual Conference at Washington D.C

Source: NC State University Libraries
Added: January 13, 2024

2018 journal article

Consumer Involvement with and Expertise in Water Conservation and Plants Affect Landscape Plant Purchases, Importance, and Enjoyment

HortScience, 53(8), 1164–1171.

Contributors: B. Behe*, M. Knuth*, C. Hall*, P. Huddleston* & R. Fernandez*

Sources: ORCID, Crossref, NC State University Libraries
Added: January 3, 2024

2018 journal article

Consumer Perceptions of Landscape Plant Production Water Sources and Uses in the Landscape during Perceived and Real Drought

HortTechnology, 28(1), 85–93.

Contributors: M. Knuth*, B. Behe*, C. Hall*, P. Huddleston* & R. Fernandez*

UN Sustainable Development Goal Categories
6. Clean Water and Sanitation (OpenAlex)
Sources: ORCID, Crossref, NC State University Libraries
Added: January 3, 2024

2018 journal article

Consumer Perceptions, Attitudes, and Purchase Behavior with Landscape Plants during Real and Perceived Drought Periods

HortScience, 53(1), 49–54.

Contributors: M. Knuth*, B. Behe*, C. Hall*, P. Huddleston* & R. Fernandez*

Sources: ORCID, Crossref, NC State University Libraries
Added: January 3, 2024

2018 conference paper

Landscape importance components related to consumer active interest and passive disinterest in water conservation

American Society of Horticultural Sciences Annual Conference. Poster presented at the American Society of Horticultural Sciences Annual Conference, Washington, D.C.

By: M. Knuth, B. Behe, C. Hall, P. Huddleston & R. Fernandez

Event: American Society of Horticultural Sciences Annual Conference at Washington, D.C

Source: NC State University Libraries
Added: January 13, 2024

2017 conference paper

Benefits of Plants

Cultivate Annual Conference. Presented at the Cultivate Annual Conference, Columbus, OH.

By: M. Knuth

Event: Cultivate Annual Conference at Columbus, OH

Source: NC State University Libraries
Added: January 13, 2024

2017 conference paper

Demographic characteristics of interested and disinterested water conservers

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Waikiki, HI.

By: M. Knuth, B. Behe, C. Hall, P. Huddleston & R. Fernandez

Event: American Society of Horticultural Sciences Annual Conference at Waikiki, HI

Source: NC State University Libraries
Added: January 13, 2024

2017 conference paper

Factors affecting water conservation attitudes

Horticultural Sciences Departmental Poster Symposium. Poster presented at the Horticultural Sciences Departmental Poster Symposium, College Station, TX.

By: M. Knuth, B. Behe, C. Hall, P. Huddleston & R. Fernandez

Event: Horticultural Sciences Departmental Poster Symposium at College Station, TX

Source: NC State University Libraries
Added: January 13, 2024

2017 magazine article

Water Conservation Student Research

Knuth, M. (2017, November). TNLA Green, 19.

By: M. Knuth

Source: NC State University Libraries
Added: January 13, 2024

Employment

Updated: October 11th, 2022 21:07

2021 - present

North Carolina State University Raleigh, North Carolina, US
Assistant Professor Horticulture Science

2020 - 2021

University of Florida Apopka, FL, US
Postdoctoral Research Associate Food and Resource Economics Department

2019 - 2020

Texas A&M University College Station, Texas, US
Research Assistant Horticulture

2016 - 2019

Texas A&M University College Station College Station, TX, US
Teaching Assistant Horticulture

Education

Updated: April 4th, 2023 18:17

2016 - 2020

Texas A&M University College Station, TX, US
PhD Horticulture

2012 - 2015

University of Nebraska-Lincoln Lincoln, NE, US
Bachelor of Science Agronomy and Horticulture

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