Melinda Knuth

Blooming Business: How Consumer Satisfaction Shapes Online Plant and Cut Flower Spending

HORTTECHNOLOGY, 34(4), 481–484.

Defining preferred turfgrass features for lawn choice for Floridian homeowners

JOURNAL OF URBAN MANAGEMENT, 13(4), 657–670.

How Natural Resources, Consumer Perceptions, and Labor Are Transforming the US Nursery Industry

HORTTECHNOLOGY, 34(4), 424–429.

Plant purchasers perceptions of mental health and optimism for the future

Environment and Social Psychology, 9(4). https://ojs.as-pub.com/index.php/ESP/article/view/1476

The Role of Consumers' Knowledge of Native and Pollinator-friendly Plants and Their Prioritization of Plant Characteristics in Purchase Decisions

HORTSCIENCE, 59(7), 941–948.

Benefit Information's Impact on Ornamental Plant Value

HORTICULTURAE, 9(7).

Effects of Benefits Messaging on Consumer Purchasing of Plants

HortScience, 58(5), 481–487.

Elements of Style in Floral Arrangements: How Discerning Are Consumers Toward Floristry Design Principles and How Much Are They Willing to Pay?

HORTSCIENCE, 58(12), 1560–1567.

Exploring the market penetration of floral arrangements using second-price and double auctions

Acta Horticulturae, 1368(1368), 185–194.

Get the 4-1-1 on Social Media for Garden Retailers

Lindberg, H., & Knuth, M. (2023, May 8). E-GRO Alert. https://www.e-gro.org/pdf/2023-12-25.pdf

Happiness is a plant away!

Knuth, M., Rihn, A., Behe, B., & Hall, C. (2023, February 1). Green Profit Magazine, 1. https://www.greenprofit.com/Article/?articleid=26158

High-density Planting and a Smaller Row Width Increased Yield and Decreased Fruit Size of

HORTSCIENCE, 58(10), 1194–1200.

Homeowners' Prioritization of Landscape Features Regarding Aesthetic, Environmental, Financial, and Psychological Benefits

HORTTECHNOLOGY, 33(6), 535–543.

Marketing Plants to Engage the Conscientious Consumer

Rihn, A., Knuth, M., Behe, B., & Hall, C. (2023, March 1). Green Profit Magazine. https://www.greenprofit.com/Article/?articleid=26191

Merchandising with purpose

Behe, B., & Knuth, M. (2023, February). Garden Center Magazine. https://www.gardencentermag.com/article/merchandising-with-purpose-displays-igca-tour-netherlands/

Preferences for Sustainable Residential Lawns in Florida: The Case of Irrigation and Fertilization Requirements

Agronomy, 13(2), 416.

Shifts in the American Floriculture Industry: Insight from Industry Experts

Journal of Environmental Horticulture, 41(4), 133–140.

Shifts in the American floriculture industry: insight from industry experts

Asian Horticulture Conference. Presented at the Asian Horticulture Conference, International Society of Horticulture Science, Tokyo, Japan.

The Biophilia Reactivity Hypothesis: biophilia as a temperament trait, or more precisely, a domain specific attraction to biodiversity

Journal of Bioeconomics.

Using Partial Budgeting Analyses to Analyze Profitability of Commercial Pumpkin Production, Standardize Bin Size Categories, and Understand Bin Sorting Accuracy

HortScience, 58(12), 1587–1594.

What’s the value of a rare plant?

Behe, B., Knuth, M., Rihn, A., & Hall, C. (2023, January 1). Green Profit Magazine. https://www.greenprofit.com/Article/?articleid=26094

Adventures during the IGCA

Behe, B., & Knuth, M. (2022, November). Garden Center Magazine. https://www.gardencentermag.com/article/adventures-during-the-igca/

Building a career: leadership skills – leadership basics

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Chicago, IL.

Confirmation of high-throughput screening data and novel mechanistic insights into FXR-xenobiotic interactions by orthogonal assays

CURRENT RESEARCH IN TOXICOLOGY, 3.

Consumer Preferences of Ratibida columnifera (Nutt.) Wooton & Standl. Floral Characteristics

Consumer Preferences of Ratibida columnifera (Nutt.) Wooton & Standl. Floral Characteristics. HortScience, 57(3), 431–440.

Do plant benefits influence consumer behavior

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Chicago, IL.

Florida Nursery and Landscape Industry Economic Contributions Report

In IFAS EDIS (University of Florida IFAS Extension No. FE1114).

Houseplant purchasing: comparing purchasers and non-purchasers

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Chicago, IL.

IGCA: New ways to grow

Knuth, M., & Behe, B. (2022, December). Garden Center Magazine. https://www.gardencentermag.com/article/2022-igca-new-ways-to-grow/

Investigating Drivers of Native Plant Production in the United States Green Industry

Sustainability, 14(11), 6774.

Plant Novices and Experts Differ in Their Value of Plant Type, Price, and Perceived Availability

Journal of Environmental Horticulture, 40(3), 116–122.

The nursery industry: challenges and changes expected in the coming decades: consumer perception of the nursery industry that will steer changes in the future. Houseplant purchasing: comparing purchasers and non-purchasers

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Chicago, IL.

Valuation of Floral Products Through Experimental Auctions

International Horticultural Congress. Presented at the International Horticultural Congress, Angers, France.

What research says about millennials and houseplants

Knuth, M. (2022, April). Greenhouse Product News. https://gpnmag.com/article/what-the-research-says-about-millennials-and-houseplants/

Characteristics of Texas’ Nursery and Greenhouse Industries

[AgriLife Extension].

Does eye-tracking have an effect on economic behavior?

PLOS ONE, 16(8), e0254867.

FLORIDA NURSERY AND LANDSCAPE INDUSTRY CHARACTERISTICS REPORT

In IFAS EDIS (University of Florida IFAS Extension No. FE1108). https://edis.ifas.ufl.edu/publication/FE1108

Florida Nursery and Landscape Industry Characteristics Report

EDIS, 2021(6).

How Consistent Are Consumers in Their Decisions? Investigation of Houseplant Purchasing

Behavioral Sciences, 11(5), 73.

How Consistently Do Plant Purchasers Know Their Preferences for Houseplants?

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Denver, CO.

Latent class analysis of Florida household turfgrass inputs

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Denver, CO.

Relating Knowledge and Perception of Sustainable Landscape Practices to the Adoption Intention of Environmentally Friendly Landscapes

SUSTAINABILITY, 13(24).

Trade Flows within the United States Nursery Industry in 2018

Journal of Environmental Horticulture, 39(2), 77–90.

Vitamin D deficiency promotes accumulation of bioactive lipids and increased endocannabinoid tone in zebrafish

JOURNAL OF LIPID RESEARCH, 62.

An Update of the Literature Supporting the Well-Being Benefits of Plants: Part 4 – Available Resources and Usage of Plant Benefits Information

Journal of Environmental Horticulture, 38(2), 68–72.

Floriculture’s Rising Stars: Research Updates from Graduate Students: Simple or complex? Consumer response to display signs

AmericanHort, Cultivate ’20. Presented at the AmericanHort, Cultivate ’20.

Increasing Profit Margins by Substituting Species in Floral Arrangements

HortTechnology, 31(1), 19–26.

Seeing Red? The Role of Font Color, Size, and Sale Sign Location in Retail Garden Center Displays

Journal of Environmental Horticulture, 38(4), 120–127.

Signage and Music

Certificate in Applied Behavioral Economics Program. Presented at the Certificate in Applied Behavioral Economics Program, Human Behavior Lab, Texas A&M University.

Simple or complex? Consumer response to display signs

Interdisciplinary Journal of Signage and Wayfinding, 4(2), 7–22.

The health and wellbeing benefits of plants

American Society of Horticultural Sciences Annual Conference. Poster presented at the American Society of Horticultural Sciences Annual Conference.

Top-Down analysis of varied sign complexities

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference.

Water Conserving Message Influences Purchasing Decision of Consumers

Water, 12(12), 3487.

Water conservation messaging in the horticulture industry: communicating through the supply chain

North Texas Regional Water Conservation Symposium (11th). Presented at the North Texas Regional Water Conservation Symposium (11th).

What research tells us about consumer behavior!

Texas Nursery Landscape Association Region III Meeting. Presented at the Texas Nursery Landscape Association Region III Meeting.

An Update of the Literature Supporting the Well-Being Benefits of Plants: A Review of the Emotional and Mental Health Benefits of Plants

Journal of Environmental Horticulture, 37(1), 30–38.

An Update of the Literature Supporting the Well-Being Benefits of Plants: Part 2 Physiological Health Benefits

Journal of Environmental Horticulture, 37(2), 63–73.

An Update of the Literature Supporting the Well-Being Benefits of Plants: Part 3 - Social Benefits

Journal of Environmental Horticulture, 37(4), 136–142.

Categorizing floral consumers by taste preferences: clustering

Horticultural Sciences Departmental Poster Symposium. Poster presented at the Horticultural Sciences Departmental Poster Symposium, College Station, TX.

Categorizing floral consumers by taste preferences: logit regression

American Society of Horticultural Sciences Annual Conference. Poster presented at the American Society of Horticultural Sciences Annual Conference, Las Vegas, NV.

Driving forces of change

Wholesale Florists & Florist Supplier Association Floral Distribution Conference. Presented at the Wholesale Florists & Florist Supplier Association Floral Distribution Conference, Miami, FL.

Is Trust a Risky Decision: A Replication

TExAS Symposium. Poster presented at the TExAS Symposium, Waco, TX.

Sit Back or Dig In: The Role of Activity Level in Landscape Market Segmentation

HortScience, 54(10), 1818–1823.

The dirt is in the details: sign complexity of garden retailer signage

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Las Vegas, NV.

Water conservation + research + industry = changes to your business!

Texas Nursery and Landscape Association Annual Meeting. Presented at the Texas Nursery and Landscape Association Annual Meeting, Austin, TX.

What consumers REALLY want

Society of American Florists Annual Conference. Presented at the Society of American Florists Annual Conference, Amelia Island, FL.

Actively interested and passively disinterested in water conservation cluster segments on horticulture product spending in 2016

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Washington D.C.

Consumer Involvement with and Expertise in Water Conservation and Plants Affect Landscape Plant Purchases, Importance, and Enjoyment

HortScience, 53(8), 1164–1171.

Consumer Perceptions of Landscape Plant Production Water Sources and Uses in the Landscape during Perceived and Real Drought

HortTechnology, 28(1), 85–93.

Consumer Perceptions, Attitudes, and Purchase Behavior with Landscape Plants during Real and Perceived Drought Periods

HortScience, 53(1), 49–54.

Landscape importance components related to consumer active interest and passive disinterest in water conservation

American Society of Horticultural Sciences Annual Conference. Poster presented at the American Society of Horticultural Sciences Annual Conference, Washington, D.C.

Benefits of Plants

Cultivate Annual Conference. Presented at the Cultivate Annual Conference, Columbus, OH.

Demographic characteristics of interested and disinterested water conservers

American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Waikiki, HI.

Factors affecting water conservation attitudes

Horticultural Sciences Departmental Poster Symposium. Poster presented at the Horticultural Sciences Departmental Poster Symposium, College Station, TX.

Water Conservation Student Research

Knuth, M. (2017, November). TNLA Green, 19.