Melinda Knuth

Fields, J. S., Nackley, L. L., Shreckhise, J. H., Bampasidou, M., Contreras, R., Kantrovich, A., … White, S. A. (2024). How Natural Resources, Consumer Perceptions, and Labor Are Transforming the US Nursery Industry. HORTTECHNOLOGY, 34(4), 424–429. https://doi.org/10.21273/HORTTECH05410-24

Knuth, M. J., Rihn, A., Behe, B. K., & Hall, C. (2024). Plant purchasers perceptions of mental health and optimism for the future. Environment and Social Psychology, 9(4). Retrieved from https://ojs.as-pub.com/index.php/ESP/article/view/1476

Wei, X., Knuth, M., & Khachatryan, H. (2024). The Role of Consumers' Knowledge of Native and Pollinator-friendly Plants and Their Prioritization of Plant Characteristics in Purchase Decisions. HORTSCIENCE, 59(7), 941–948. https://doi.org/10.21273/HORTSCI17637-23

Rihn, A. L., Knuth, M. J., Behe, B. K., & Hall, C. R. (2023). Benefit Information's Impact on Ornamental Plant Value. HORTICULTURAE, 9(7). https://doi.org/10.3390/horticulturae9070740

Knuth, M. J., Behe, B. K., Rihn, A., & Hall, C. R. (2023). Effects of Benefits Messaging on Consumer Purchasing of Plants. HortScience, 58(5), 481–487. https://doi.org/10.21273/HORTSCI16993-22

Knuth, M., Woods, V., Wu, X., Hall, C., & Palma, M. (2023). Elements of Style in Floral Arrangements: How Discerning Are Consumers Toward Floristry Design Principles and How Much Are They Willing to Pay? HORTSCIENCE, 58(12), 1560–1567. https://doi.org/10.21273/HORTSCI17273-23

Knuth, M. J., Wu, X., Hall, C. R., & Palma, M. A. (2023). Exploring the market penetration of floral arrangements using second-price and double auctions. Acta Horticulturae, 5(1368), 185–194. https://doi.org/10.17660/actahortic.2023.1368.25

Lindberg, H., & Knuth, M. (2023, May 8). Get the 4-1-1 on Social Media for Garden Retailers. E-GRO Alert. Retrieved from https://www.e-gro.org/pdf/2023-12-25.pdf

Knuth, M., Rihn, A., Behe, B., & Hall, C. (2023, February 1). Happiness is a plant away! Green Profit Magazine, 1. Retrieved from https://www.greenprofit.com/Article/?articleid=26158

Heagy, K., Schultheis, J. R., Birdsell, T., Knuth, M., & Ward, J. K. (2023). High-density Planting and a Smaller Row Width Increased Yield and Decreased Fruit Size of. HORTSCIENCE, 58(10), 1194–1200. https://doi.org/10.21273/HORTSCI17246-23

Knuth, M., Wei, X., Zhang, X., & Khachatryan, H. (2023). Homeowners' Prioritization of Landscape Features Regarding Aesthetic, Environmental, Financial, and Psychological Benefits. HORTTECHNOLOGY, 33(6), 535–543. https://doi.org/10.21273/HORTTECH05249-23

Rihn, A., Knuth, M., Behe, B., & Hall, C. (2023, March 1). Marketing Plants to Engage the Conscientious Consumer. Green Profit Magazine. Retrieved from https://www.greenprofit.com/Article/?articleid=26191

Behe, B., & Knuth, M. (2023, February). Merchandising with purpose. Garden Center Magazine. Retrieved from https://www.gardencentermag.com/article/merchandising-with-purpose-displays-igca-tour-netherlands/

Knuth, M., Wei, X., Zhang, X., Khachatryan, H., Hodges, A., & Yue, C. (2023). Preferences for Sustainable Residential Lawns in Florida: The Case of Irrigation and Fertilization Requirements. Agronomy, 13(2), 416. https://doi.org/10.3390/agronomy13020416

Jenkins, E. B., Knuth, M. J., Hall, C. R., & Palma, M. A. (2023). Shifts in the American Floriculture Industry: Insight from Industry Experts. Journal of Environmental Horticulture, 41(4), 133–140. https://doi.org/10.24266/0738-2898-41.4.133

Jenkins, B., Knuth, M., & Hall, C. (2023). Shifts in the American floriculture industry: insight from industry experts. Asian Horticulture Conference. Presented at the Asian Horticulture Conference, International Society of Horticulture Science, Tokyo, Japan.

Woods, V., & Knuth, M. (2023). The Biophilia Reactivity Hypothesis: biophilia as a temperament trait, or more precisely, a domain specific attraction to biodiversity. Journal of Bioeconomics. https://doi.org/10.1007/s10818-023-09342-w

Heagy, K., Knuth, M., Schultheis, J. R., Birdsell, T., & Ward, J. (2023). Using Partial Budgeting Analyses to Analyze Profitability of Commercial Pumpkin Production, Standardize Bin Size Categories, and Understand Bin Sorting Accuracy. HortScience, 58(12), 1587–1594. https://doi.org/10.21273/hortsci17499-23

Behe, B., Knuth, M., Rihn, A., & Hall, C. (2023, January 1). What’s the value of a rare plant? Green Profit Magazine. Retrieved from https://www.greenprofit.com/Article/?articleid=26094

Behe, B., & Knuth, M. (2022, November). Adventures during the IGCA. Garden Center Magazine. Retrieved from https://www.gardencentermag.com/article/adventures-during-the-igca/

Knuth, M. (2022). Building a career: leadership skills – leadership basics. American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Chicago, IL.

Hamm, J., Mahapatra, D., Knuth, M. M., Abedini, J., Lingerfelt, M., Ekins, S., & Kullman, S. W. (2022). Confirmation of high-throughput screening data and novel mechanistic insights into FXR-xenobiotic interactions by orthogonal assays. CURRENT RESEARCH IN TOXICOLOGY, 3. https://doi.org/10.1016/j.crtox.2022.100092

Hopkins, K. A., Hall, C. R., Arnold, M. A., Palma, M. A., Knuth, M., & Pemberton, B. (2022). Consumer Preferences of Ratibida columnifera (Nutt.) Wooton & Standl. Floral Characteristics. HortScience, 57(3), 431–440. https://doi.org/10.21273/HORTSCI16233-21

Knuth, M., Rihn, A., Behe, B., & Hall, C. (2022). Do plant benefits influence consumer behavior. American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Chicago, IL.

Knuth, M., Khachatryan, H., & Hall, C. (2022). Houseplant purchasing: comparing purchasers and non-purchasers. American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Chicago, IL.

Knuth, M., & Behe, B. (2022, December). IGCA: New ways to grow. Garden Center Magazine. Retrieved from https://www.gardencentermag.com/article/2022-igca-new-ways-to-grow/

Rihn, A. L., Knuth, M. J., Peterson, B. J., Torres, A. P., Campbell, J. H., Boyer, C. R., … Khachatryan, H. (2022). Investigating Drivers of Native Plant Production in the United States Green Industry. Sustainability, 14(11), 6774. https://doi.org/10.3390/su14116774

Behe, B. K., Knuth, M. J., Rihn, A., & Hall, C. R. (2022). Plant Novices and Experts Differ in Their Value of Plant Type, Price, and Perceived Availability. Journal of Environmental Horticulture, 40(3), 116–122. https://doi.org/10.24266/2573-5586-40.3.116

Knuth, M. (2022). The nursery industry: challenges and changes expected in the coming decades: consumer perception of the nursery industry that will steer changes in the future. Houseplant purchasing: comparing purchasers and non-purchasers. American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Chicago, IL.

Knuth, M., Wu, X., Hall, C., & Palma, M. (2022). Valuation of Floral Products Through Experimental Auctions. International Horticultural Congress. Presented at the International Horticultural Congress, Angers, France.

Knuth, M. (2022, April). What research says about millennials and houseplants. Greenhouse Product News. Retrieved from https://gpnmag.com/article/what-the-research-says-about-millennials-and-houseplants/

Knuth, M. (2021). Characteristics of Texas’ Nursery and Greenhouse Industries [AgriLife Extension].

Kee, J., Knuth, M., Lahey, J. N., & Palma, M. A. (2021). Does eye-tracking have an effect on economic behavior? PLOS ONE, 16(8), e0254867. https://doi.org/10.1371/journal.pone.0254867

Khachatryan, H., Knuth, M., Hodges, A., & Hall, C. (2021). FLORIDA NURSERY AND LANDSCAPE INDUSTRY CHARACTERISTICS REPORT. In IFAS EDIS (University of Florida IFAS Extension No. FE1108). Retrieved from https://edis.ifas.ufl.edu/publication/FE1108

Khachatryan, H., Knuth, M., Hodges, A., & Hall, C. (2021). Florida Nursery and Landscape Industry Characteristics Report. EDIS, 2021(6). https://doi.org/10.32473/edis-fe1108-2021

Knuth, M., Khachatryan, H., & Hall, C. (2021). How Consistent Are Consumers in Their Decisions? Investigation of Houseplant Purchasing. Behavioral Sciences, 11(5), 73. https://doi.org/10.3390/bs11050073

Knuth, M., Khachatryan, H., & Hall, C. (2021). How Consistently Do Plant Purchasers Know Their Preferences for Houseplants? American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Denver, CO.

Wu, X. (J., Knuth, M. J., Hall, C. R., & Palma, M. A. (2021). Increasing Profit Margins by Substituting Species in Floral Arrangements. HortTechnology, 31(1), 19–26. https://doi.org/10.21273/horttech04695-20

Knuth, M., Khachatryan, H., Zhang, X., Wei, X., Yue, C., & Hodges, A. (2021). Latent class analysis of Florida household turfgrass inputs. American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Denver, CO.

Zhang, X., Khachatryan, H., & Knuth, M. (2021). Relating Knowledge and Perception of Sustainable Landscape Practices to the Adoption Intention of Environmentally Friendly Landscapes. SUSTAINABILITY, 13(24). https://doi.org/10.3390/su132414070

Knuth, M. J., Khachatryan, H., Hall, C. R., Palma, M. A., Hodges, A. W., Torres, A. P., & Brumfield, R. G. (2021). Trade Flows within the United States Nursery Industry in 2018. Journal of Environmental Horticulture, 39(2), 77–90. https://doi.org/10.24266/0738-2898-39.2.77

Knuth, M. M., Stutts, W. L., Ritter, M. M., Garrard, K. P., & Kullman, S. W. (2021). Vitamin D deficiency promotes accumulation of bioactive lipids and increased endocannabinoid tone in zebrafish. JOURNAL OF LIPID RESEARCH, 62. https://doi.org/10.1016/j.jlr.2021.100142

Hall, C. R., & Knuth, M. J. (2020). An Update of the Literature Supporting the Well-Being Benefits of Plants: Part 4 – Available Resources and Usage of Plant Benefits Information. Journal of Environmental Horticulture, 38(2), 68–72. https://doi.org/10.24266/0738-2898-38.2.68

Knuth, M. (2020). Floriculture’s Rising Stars: Research Updates from Graduate Students: Simple or complex? Consumer response to display signs. AmericanHort, Cultivate ’20. Presented at the AmericanHort, Cultivate ’20.

Khachatryan, H., Knuth, M., Hodges, A., & Hall, C. (2020). Florida Nursery and Landscape Industry Economic Contributions Report. In IFAS EDIS (University of Florida IFAS Extension No. FE1114). https://doi.org/10.32473/edis-FE1114-2022

Behe, B. K., Knuth, M. J., Huddleston, P. T., & Hall, C. R. (2020). Seeing Red? The Role of Font Color, Size, and Sale Sign Location in Retail Garden Center Displays. Journal of Environmental Horticulture, 38(4), 120–127. https://doi.org/10.24266/0738-2898-38.4.120

Knuth, M. (2020). Signage and Music. Certificate in Applied Behavioral Economics Program. Presented at the Certificate in Applied Behavioral Economics Program, Human Behavior Lab, Texas A&M University.

Knuth, M., Behe, B. K., & Huddleston, P. T. (2020). Simple or complex? Consumer response to display signs. Interdisciplinary Journal of Signage and Wayfinding, 4(2), 7–22. https://doi.org/10.15763/issn.2470-9670.2020.v4.i2.a67

Knuth, M., & Hall, C. R. (2020). The health and wellbeing benefits of plants. American Society of Horticultural Sciences Annual Conference. Poster presented at the American Society of Horticultural Sciences Annual Conference.

Knuth, M., Behe, B. K., & Huddleston, P. T. (2020). Top-Down analysis of varied sign complexities. American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference.

Knuth, M., Behe, B. K., Huddleston, P. T., Hall, C., Fernandez, R. T., & Khachatryan, H. (2020). Water Conserving Message Influences Purchasing Decision of Consumers. Water, 12(12), 3487. https://doi.org/10.3390/w12123487

Knuth, M. (2020). Water conservation messaging in the horticulture industry: communicating through the supply chain. North Texas Regional Water Conservation Symposium (11th). Presented at the North Texas Regional Water Conservation Symposium (11th).

Knuth, M. (2020). What research tells us about consumer behavior! Texas Nursery Landscape Association Region III Meeting. Presented at the Texas Nursery Landscape Association Region III Meeting.

Hall, C., & Knuth, M. (2019). An Update of the Literature Supporting the Well-Being Benefits of Plants: A Review of the Emotional and Mental Health Benefits of Plants. Journal of Environmental Horticulture, 37(1), 30–38. https://doi.org/10.24266/0738-2898-37.1.30

Hall, C. R., & Knuth, M. J. (2019). An Update of the Literature Supporting the Well-Being Benefits of Plants: Part 2 Physiological Health Benefits. Journal of Environmental Horticulture, 37(2), 63–73. https://doi.org/10.24266/0738-2898-37.2.63

Hall, C. R., & Knuth, M. J. (2019). An Update of the Literature Supporting the Well-Being Benefits of Plants: Part 3 - Social Benefits. Journal of Environmental Horticulture, 37(4), 136–142. https://doi.org/10.24266/0738-2898-37.4.136

Knuth, M., Wu, X., Hall, C. R., & Palma, M. (2019). Categorizing floral consumers by taste preferences: clustering. Horticultural Sciences Departmental Poster Symposium. Poster presented at the Horticultural Sciences Departmental Poster Symposium, College Station, TX.

Knuth, M., Wu, X., Hall, C. R., & Palma, M. A. (2019). Categorizing floral consumers by taste preferences: logit regression. American Society of Horticultural Sciences Annual Conference. Poster presented at the American Society of Horticultural Sciences Annual Conference, Las Vegas, NV.

Knuth, M., & Hall, C. R. (2019). Driving forces of change. Wholesale Florists & Florist Supplier Association Floral Distribution Conference. Presented at the Wholesale Florists & Florist Supplier Association Floral Distribution Conference, Miami, FL.

Knuth, M., Kee, J., Martinez, C., Marwah, P., & Eckel, C. (2019). Is Trust a Risky Decision: A Replication. TExAS Symposium. Poster presented at the TExAS Symposium, Waco, TX.

Knuth, M., Behe, B. K., Hall, C. R., Huddleston, P. T., & Fernandez, R. T. (2019). Sit Back or Dig In: The Role of Activity Level in Landscape Market Segmentation. HortScience, 54(10), 1818–1823. https://doi.org/10.21273/HORTSCI14158-19

Knuth, M., Behe, B. K., Huddleston, P. T., & Hall, C. R. (2019). The dirt is in the details: sign complexity of garden retailer signage. American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Las Vegas, NV.

Knuth, M., Behe, B. K., Hall, C. R., Huddleston, P. T., & Fernandez, R. T. (2019). Water conservation + research + industry = changes to your business! Texas Nursery and Landscape Association Annual Meeting. Presented at the Texas Nursery and Landscape Association Annual Meeting, Austin, TX.

Knuth, M., Wu, X., Hall, C. R., & Palma, M. (2019). What consumers REALLY want. Society of American Florists Annual Conference. Presented at the Society of American Florists Annual Conference, Amelia Island, FL.

Knuth, M., Behe, B. K., Hall, C. R., Huddleston, P. T., & Fernandez, R. T. (2018). Actively interested and passively disinterested in water conservation cluster segments on horticulture product spending in 2016. American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Washington D.C.

Behe, B. K., Knuth, M., Hall, C. R., Huddleston, P. T., & Fernandez, R. T. (2018). Consumer Involvement with and Expertise in Water Conservation and Plants Affect Landscape Plant Purchases, Importance, and Enjoyment. HortScience, 53(8), 1164–1171. https://doi.org/10.21273/HORTSCI13119-18

Knuth, M., Behe, B. K., Hall, C. R., Huddleston, P., & Fernandez, R. T. (2018). Consumer Perceptions of Landscape Plant Production Water Sources and Uses in the Landscape during Perceived and Real Drought. HortTechnology, 28(1), 85–93. https://doi.org/10.21273/HORTTECH03893-17

Knuth, M., Behe, B. K., Hall, C. R., Huddleston, P. T., & Fernandez, R. T. (2018). Consumer Perceptions, Attitudes, and Purchase Behavior with Landscape Plants during Real and Perceived Drought Periods. HortScience, 53(1), 49–54. https://doi.org/10.21273/HORTSCI12482-17

Knuth, M., Behe, B. K., Hall, C. R., Huddleston, P. T., & Fernandez, R. T. (2018). Landscape importance components related to consumer active interest and passive disinterest in water conservation. American Society of Horticultural Sciences Annual Conference. Poster presented at the American Society of Horticultural Sciences Annual Conference, Washington, D.C.

Knuth, M. (2017). Benefits of Plants. Cultivate Annual Conference. Presented at the Cultivate Annual Conference, Columbus, OH.

Knuth, M., Behe, B. K., Hall, C. R., Huddleston, P. T., & Fernandez, R. T. (2017). Demographic characteristics of interested and disinterested water conservers. American Society of Horticultural Sciences Annual Conference. Presented at the American Society of Horticultural Sciences Annual Conference, Waikiki, HI.

Knuth, M., Behe, B. K., Hall, C. R., Huddleston, P. T., & Fernandez, R. T. (2017). Factors affecting water conservation attitudes. Horticultural Sciences Departmental Poster Symposium. Poster presented at the Horticultural Sciences Departmental Poster Symposium, College Station, TX.

Knuth, M. (2017, November). Water Conservation Student Research. TNLA Green, 19.