@article{berdine m._cassill n. l._r._2008, title={Analysis of supply chain strategies used by the United States textile and apparel industries}, volume={12}, DOI={10.1108/rjta-12-03-2008-b001}, abstractNote={Due to the highly competitive nature of an increasingly global market, textile and apparel firms are being challenged to leverage and enhance their core competencies in order to maintain and potentially increase market share. A strategy being explored is increasing supply chain efficiencies with the goal of reducing costs and improving customer service levels. This research seeks to explore such supply chain strategies which are currently being used into addition to the product costing and outsourcing decision analysis. Executives within the fiber and yarn, textile, apparel and retail industries are quantitatively and qualitatively interviewed in order to examine these issues.}, number={3}, journal={Research Journal of Textile & Apparel}, author={Berdine M., Parrish E. and Cassill N. L., Oxenham W. and R., Jones M.}, year={2008}, pages={1–17} }
 @article{allen_parrish_cassill_oxenham_jones_2008, title={Competitive analysis of niche product supply chains}, volume={12}, DOI={10.1108/rjta-12-03-2008-b002}, abstractNote={Companies are pursuing niche markets to combat competitive pressures from low-cost producers of textiles and apparel. These small, customer-need centered markets provide economic competitiveness opportunities through increased market share and profitability (Parrish, 2003).}, number={3}, journal={Research Journal of Textile & Apparel}, author={Allen, R. M. and Parrish, E. and Cassill, N. L. and Oxenham, W. and Jones, M. R.}, year={2008}, pages={18–29} }
 @article{greer_banks-lee_jones_2007, title={Physical and mechanical properties of chiengora fibers}, volume={7}, number={5}, journal={AATCC Review}, author={Greer, S. and Banks-Lee, P. and Jones, M.}, year={2007}, pages={42–46} }
 @article{fratto_jones_cassill_2006, title={An investigation of competitive pricing among apparel retailers and brands}, volume={10}, ISSN={["1758-7433"]}, DOI={10.1108/13612020610701938}, abstractNote={PurposeThe aim of this paper is to investigate competitive pricing strategies of apparel brands and retailers.}, number={4}, journal={JOURNAL OF FASHION MARKETING AND MANAGEMENT}, author={Fratto, Genessa and Jones, Michelle and Cassill, Nancy}, year={2006}, pages={387-+} }
 @article{parrish_cassill_oxenham_jones_2006, title={The use of a niche market strategy by U.S. textile and apparel firms}, volume={97}, number={2}, journal={Journal of the Textile Institute}, author={Parrish, E. and Cassill, N. and Oxenham, W. and Jones, M.}, year={2006}, pages={77–85} }
 @article{bruer_cassill_jones_2005, title={Branding to compete: Applications to textiles and apparel}, volume={4}, number={3}, journal={Journal of Textile and Apparel Technology and Management}, author={Bruer, S. M and Cassill, N. L. and Jones, M. R.}, year={2005} }
 @article{fratto_jones_cassill_2005, title={Competitive pricing strategies}, volume={9}, journal={Journal of Fashion Marketing and Management}, author={Fratto, G. and Jones, M. R. and Cassill, N. L.}, year={2005} }
 @inproceedings{jones_hodge_hailey_2005, title={Supply chain analysis of the nonwovens industry: Mapping the structure and major cost drivers within the medical nonwovens pipeline}, booktitle={A new era: National Textile Center Forum, March 20-22, 2005: Textile Institute, 84th Annual World Conference, March 22-25, 2005, Back-to-Back Meetings in Raleigh, North Carolina, USA}, publisher={[Manchester, England]: The Textile Institute}, author={Jones, M. R. and Hodge, G. L. and Hailey, K. M.}, year={2005} }
 @article{parrish e. d._oxenham w._jones m. r._2005, title={The use of niche market strategy by US textile and apparel firms}, volume={96}, DOI={10.1533/joti.2004.0027}, abstractNote={Abstract The purpose of this study was to examine how a niche market strategy can be used by the United States textile and apparel industry to compete with lower priced imports. A quantitative study was conducted in Spring 2003 that utilized an online survey, based on a deductive model of research (Creswell, 2003). Results showed that the majority of companies surveyed are currently using a niche market strategy. However, the company's approach to the strategy varied among industry sectors. Also, the variables that need to be in place for this strategy to be successful were discovered, in addition to the various methodologies that can be used to identify potential niche markets. The research results can be used in business strategy formulation to create and maintain niche markets as well as to provide a research framework for international textile and apparel researchers.}, number={2}, journal={Journal of the Textile Institute}, author={Parrish E. D., Cassill N. L. and Oxenham W. and Jones M. R.}, year={2005}, pages={77–85} }
 @article{cassill_parrish_oxenham_jones_2004, title={Modeling of niche market behavior of US textile and apparel firms}, volume={4}, number={2}, journal={Journal of Textile and Apparel Technology and Management}, author={Cassill, N. and Parrish, E. and Oxenham, W. and Jones, M.}, year={2004} }
 @inproceedings{uncu_hodge_jones_oxenham_2002, title={Analysis of the current approaches to international plan location selection}, ISBN={9789623673518}, booktitle={Proceedings of the IFFTI International Conference, Hong Kong, November 2002}, publisher={[Hong Kong: Institute of Textiles and Clothing, the Hong Kong Polytechnic University]}, author={Uncu, S. and Hodge, G. L. and Jones, M. R. and Oxenham, W.}, year={2002} }
 @article{istook_jones_2002, title={Creative education - teaching the fundamentals and principles of visual merchandise display}, volume={2}, number={4}, journal={Journal of Textile and Apparel Technology and Management}, author={Istook, C. and Jones, M.}, year={2002} }
 @article{hergeth_jones_2002, title={Integrating business concepts into the textile and apparel, technology and management curricula}, volume={2}, number={3}, journal={Journal of Textile and Apparel Technology and Management}, author={Hergeth, H. and Jones, M.}, year={2002} }
 @article{jagannathan_jones_cassill_2002, title={Modeling the establishment of an e-journal in textiles and apparel}, volume={2}, number={2}, journal={Journal of Textile and Apparel Technology and Management}, author={Jagannathan, B. and Jones, M. R. and Cassill, N. L.}, year={2002} }
 @inproceedings{jones_cassill_jagannathan_2002, title={Modeling the establishment of an electronic journal in textiles and apparel}, ISBN={9789623673518}, booktitle={IFFTI International Conference 2002: fashion and textiles: the new frontiers: design, technology and business: 7-9 November 2002, Hong Kong}, publisher={[Hong Kong: Institute of Textiles and Clothing, the Hong Kong Polytechnic University]}, author={Jones, M.R. and Cassill, N.L. and Jagannathan, B.}, year={2002} }
 @article{cassill_jagannathan_jones_2002, title={Modeling the establishments of an electronic journal in textiles and apparel}, volume={2}, number={3}, journal={Journal of Textile and Apparel Technology and Management}, author={Cassill, N. and Jagannathan, B. and Jones, M.}, year={2002} }
 @article{jones_hergeth_2002, title={Teaching marketing and finance through entrepreneurship concepts}, volume={2}, number={3}, journal={Journal of Textile and Apparel Technology and Management}, author={Jones, M. and Hergeth, H.}, year={2002} }