Works (23)

2018 journal article

Impact of CRM technology on sales process behaviors: empirical results from US, Europe, and Asia

Journal of Business-to-Business Marketing, 25(1), 1–10.

By: M. Rodriguez, R. Peterson & V. Krishnan

Source: Crossref
Added: December 14, 2020

2017 journal article

An Exploratory Study of Sales Managers' and Sales Professionals' Perceptions of eLearning and Job Performance

Journal of Selling, 16(1), 5–17. Retrieved from https://drive.google.com/open?id=1P810NuXKOUzaVWQkdNPQ5D-LTgv22Tuh

By: M. Rodriguez & S. Boyer

Source: NC State University Libraries
Added: December 14, 2020

2017 journal article

Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India

Journal of Business Research, 81, 144–154.

By: R. Agnihotri, K. Trainor, O. Itani & M. Rodriguez

Source: Crossref
Added: December 14, 2020

2016 journal article

A conceptual model of the drivers and outcomes of mobile CRM application adoption

Journal of Research in Interactive Marketing, 10(1), 67–84.

By: M. Rodriguez & K. Trainor

Ed(s): D. Shannon Cummins, Dr James W. Peltie

Source: Crossref
Added: August 28, 2020

2016 journal article

Social Media in Large Sales Forces: An Empirical Study of the Impact of Sales Process Capability and Relationship Performance

Journal of Marketing Theory and Practice, 24(3), 365–379.

By: M. Rodriguez, H. Ajjan & R. Peterson

Source: Crossref
Added: January 3, 2021

2015 journal article

Preliminary Investigation of Entertainment Strategies Involving Alcohol: Implications for Professional Sales Education and Training in Business Markets

Journal of Business-to-Business Marketing, 22(4), 257–268.

By: M. Rodriguez, E. Honeycutt & C. Ragland

Source: Crossref
Added: January 3, 2021

2014 journal article

A review of the interactive marketing literature in the context of personal selling and sales management: A research agenda

Journal of Research in Interactive Marketing, 8(4), 294–308.

By: M. Rodriguez, A. Dixon & J. Peltier

Source: Crossref
Added: January 3, 2021

2014 journal article

Continuance use intention of enterprise instant messaging: a knowledge management perspective

Behaviour & Information Technology, 33(7), 678–692.

By: H. Ajjan, R. Hartshorne, Y. Cao & M. Rodriguez

Source: Crossref
Added: August 28, 2020

2014 chapter

Crm/Social Media Technology: Impact on Customer Orientation Process and Organizational Sales Performance

In Ideas in Marketing: Finding the New and Polishing the Old (pp. 636–638).

By: M. Rodriguez, R. Peterson & H. Ajjan

Source: Crossref
Added: August 28, 2020

2014 journal article

Using Technology to Engage and Improve Millennial Students' Presentation Performance

Atlantic Marketing Journal, 3(2), 16–31.

By: M. Rodriguez, H. Ajjan & E. Honeycutt

Source: NC State University Libraries
Added: January 3, 2021

2012 journal article

A Multi-University Empirical Study of Student Perceptions of Sales Education and Careers in Professional Selling

Journal of Selling and Major Account Management, 12(1).

By: K. Cort, E. Honeycutt & M. Rodriguez

Source: NC State University Libraries
Added: January 3, 2021

2012 journal article

Culture’s Mediating Role on Global Sales Training

Journal of Selling and Major Account Management, 12(2), 24–32.

By: E. Honeycutt, S. Hodge & M. Rodriguez

Source: NC State University Libraries
Added: January 3, 2021

2012 journal article

Social Media’s Influence on Business-to-Business Sales Performance

Journal of Personal Selling & Sales Management, 32(3), 365–378.

By: M. Rodriguez,, R. Peterson & V. Krishnan

Source: Crossref
Added: August 28, 2020

2012 journal article

The role of social CRM and its potential impact on lead generation in business-to-business marketing

International Journal of Internet Marketing and Advertising, 7(2), 180.

By: M. Rodriguez & R. Peterson

Source: Crossref
Added: August 28, 2020

2011 journal article

CRM and Sales Pipeline Management- Empirical Results for Managing Opportunities

Marketing Management Journal, 21(1), 60–70.

By: R. Peterson, M. Rodriguez & V. Krishnan

Source: NC State University Libraries
Added: January 3, 2021

2011 journal article

Customer Relationship Management (CRM)'s Impact on B to B Sales Professionals' Collaboration and Sales Performance

Journal of Business-to-Business Marketing, 18(4), 335–356.

By: M. Rodriguez & E. Honeycutt

Source: Crossref
Added: January 3, 2021

2011 journal article

Making Social Media Effective in Real Estate

Keller Research Center Report, 4(3). Retrieved from https://www.baylor.edu/business/kellercenter/news.php?action=story&story=126298

By: M. Rodriguez

Source: NC State University Libraries
Added: January 9, 2021

2011 journal article

Utilisation of CRM and its impact on sales performance: a study of sales professionals working in a virtual environment

International Journal of Electronic Customer Relationship Management, 5(3/4), 203.

By: M. Rodriguez & F. Yim

Source: Crossref
Added: January 3, 2021

2010 journal article

Efficient utilisation of customer relationship management (CRM) technology: a self-directed learning approach

International Journal of Business Innovation and Research, 4(1/2), 3.

By: M. Rodriguez & S. Boyer

Source: Crossref
Added: January 3, 2021

2010 journal article

The effects of sales supervisor relationships on work meaning: The case of Canadian and Chinese salespersons

Industrial Marketing Management, 39(7), 1069–1077.

By: H. Fock, F. Yim & M. Rodriguez

Source: Crossref
Added: January 3, 2021

2009 journal article

The Role of Social CRM and Its Impact on Lead Generation in B2B Sales

Carolina Business Connection.

By: M. Rodriguez

Source: NC State University Libraries
Added: January 3, 2021

2008 report

CRM – Key Competitive Advantage for Relation Based Selling

Brussels, Belgium: The European Institute For Advanced Studies in Management.

By: M. Rodriguez

Source: NC State University Libraries
Added: January 3, 2021

2008 journal article

Sales Leaders as Senior Level Managers: A Conceptual Framework for Examining Upper Echelon Theory

Journal of Selling and Major Account Management, 8(4), 23–31.

By: M. Rodriguez

Source: NC State University Libraries
Added: January 3, 2021