Works (5)

2016 journal article

A conceptual model of the drivers and outcomes of mobile CRM application adoption

Journal of Research in Interactive Marketing, 10(1), 67–84.

By: M. Rodriguez & K. Trainor

Ed(s): D. Shannon Cummins, Dr James W. Peltie

Source: Crossref
Added: August 28, 2020

2014 journal article

Continuance use intention of enterprise instant messaging: a knowledge management perspective

Behaviour & Information Technology, 33(7), 678–692.

By: H. Ajjan, R. Hartshorne, Y. Cao & M. Rodriguez

Source: Crossref
Added: August 28, 2020

2014 chapter

Crm/Social Media Technology: Impact on Customer Orientation Process and Organizational Sales Performance

In Ideas in Marketing: Finding the New and Polishing the Old (pp. 636–638).

By: M. Rodriguez, R. Peterson & H. Ajjan

Source: Crossref
Added: August 28, 2020

2012 journal article

Social Media’s Influence on Business-to-Business Sales Performance

Journal of Personal Selling & Sales Management, 32(3), 365–378.

By: M. Rodriguez,, R. Peterson & V. Krishnan

Source: Crossref
Added: August 28, 2020

2012 journal article

The role of social CRM and its potential impact on lead generation in business-to-business marketing

International Journal of Internet Marketing and Advertising, 7(2), 180.

By: M. Rodriguez & R. Peterson

Source: Crossref
Added: August 28, 2020