Michael Rodriguez

Rodriguez, M., Peterson, R. M., & Krishnan, V. (2018). Impact of CRM technology on sales process behaviors: empirical results from US, Europe, and Asia. Journal of Business-to-Business Marketing, 25(1), 1–10. https://doi.org/10.1080/1051712x.2018.1424754

Rodriguez, M., & Boyer, S. L. (2017). An Exploratory Study of Sales Managers' and Sales Professionals' Perceptions of eLearning and Job Performance. Journal of Selling, 16(1), 5–17. Retrieved from https://drive.google.com/open?id=1P810NuXKOUzaVWQkdNPQ5D-LTgv22Tuh

Agnihotri, R., Trainor, K. J., Itani, O. S., & Rodriguez, M. (2017). Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India. Journal of Business Research, 81, 144–154. https://doi.org/10.1016/j.jbusres.2017.08.021

Rodriguez, M., & Trainor, K. (2016). A conceptual model of the drivers and outcomes of mobile CRM application adoption. Journal of Research in Interactive Marketing, 10(1), 67–84. https://doi.org/10.1108/jrim-12-2014-0075

Rodriguez, M., Ajjan, H., & Peterson, R. M. (2016). Social Media in Large Sales Forces: An Empirical Study of the Impact of Sales Process Capability and Relationship Performance. Journal of Marketing Theory and Practice, 24(3), 365–379. https://doi.org/10.1080/10696679.2016.1170538

Rodriguez, M., Honeycutt, E. D., & Ragland, C. (2015). Preliminary Investigation of Entertainment Strategies Involving Alcohol: Implications for Professional Sales Education and Training in Business Markets. Journal of Business-to-Business Marketing, 22(4), 257–268. https://doi.org/10.1080/1051712x.2015.1115700

Rodriguez, M., Dixon, A. L., & Peltier, J. W. (2014). A review of the interactive marketing literature in the context of personal selling and sales management: A research agenda. Journal of Research in Interactive Marketing, 8(4), 294–308. https://doi.org/10.1108/jrim-06-2014-0035

Ajjan, H., Hartshorne, R., Cao, Y., & Rodriguez, M. (2014). Continuance use intention of enterprise instant messaging: a knowledge management perspective. Behaviour & Information Technology, 33(7), 678–692. https://doi.org/10.1080/0144929x.2014.886722

Rodriguez, M., Peterson, R. M., & Ajjan, H. (2014). Crm/Social Media Technology: Impact on Customer Orientation Process and Organizational Sales Performance. In Ideas in Marketing: Finding the New and Polishing the Old (pp. 636–638). https://doi.org/10.1007/978-3-319-10951-0_233

Rodriguez, M., Ajjan, H., & Honeycutt, E. (2014). Using Technology to Engage and Improve Millennial Students' Presentation Performance. Atlantic Marketing Journal, 3(2), 16–31.

Cort, K., Honeycutt, E., & Rodriguez, M. (2012). A Multi-University Empirical Study of Student Perceptions of Sales Education and Careers in Professional Selling. Journal of Selling and Major Account Management, 12(1).

Honeycutt, E., Hodge, S., & Rodriguez, M. (2012). Culture’s Mediating Role on Global Sales Training. Journal of Selling and Major Account Management, 12(2), 24–32.

Rodriguez,, M., Peterson, R. M., & Krishnan, V. (2012). Social Media’s Influence on Business-to-Business Sales Performance. Journal of Personal Selling & Sales Management, 32(3), 365–378. https://doi.org/10.2753/pss0885-3134320306

Rodriguez, M., & Peterson, R. M. (2012). The role of social CRM and its potential impact on lead generation in business-to-business marketing. International Journal of Internet Marketing and Advertising, 7(2), 180. https://doi.org/10.1504/ijima.2012.046255

Peterson, R., Rodriguez, M., & Krishnan, V. (2011). CRM and Sales Pipeline Management- Empirical Results for Managing Opportunities. Marketing Management Journal, 21(1), 60–70.

Rodriguez, M., & Honeycutt, E. D., Jr. (2011). Customer Relationship Management (CRM)'s Impact on B to B Sales Professionals' Collaboration and Sales Performance. Journal of Business-to-Business Marketing, 18(4), 335–356. https://doi.org/10.1080/1051712x.2011.574252

Rodriguez, M. (2011). Making Social Media Effective in Real Estate. Keller Research Center Report, 4(3). Retrieved from https://www.baylor.edu/business/kellercenter/news.php?action=story&story=126298

Rodriguez, M., & Yim, F. (2011). Utilisation of CRM and its impact on sales performance: a study of sales professionals working in a virtual environment. International Journal of Electronic Customer Relationship Management, 5(3/4), 203. https://doi.org/10.1504/ijecrm.2011.044687

Rodriguez, M., & Boyer, S. L. (2010). Efficient utilisation of customer relationship management (CRM) technology: a self-directed learning approach. International Journal of Business Innovation and Research, 4(1/2), 3. https://doi.org/10.1504/ijbir.2010.029537

Fock, H., Yim, F., & Rodriguez, M. (2010). The effects of sales supervisor relationships on work meaning: The case of Canadian and Chinese salespersons. Industrial Marketing Management, 39(7), 1069–1077. https://doi.org/10.1016/j.indmarman.2009.11.002

Rodriguez, M. (2009). The Role of Social CRM and Its Impact on Lead Generation in B2B Sales. Carolina Business Connection.

Rodriguez, M. (2008). CRM – Key Competitive Advantage for Relation Based Selling. Brussels, Belgium: The European Institute For Advanced Studies in Management.

Rodriguez, M. (2008). Sales Leaders as Senior Level Managers: A Conceptual Framework for Examining Upper Echelon Theory. Journal of Selling and Major Account Management, 8(4), 23–31.