Ram Janakiraman

The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store

Janakiraman, R., Kamatham, H., Rishika, R., & Kumar, S. (2025, May 22). Journal of Marketing Research, Vol. 5.

Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior

Janakiraman, R., Kamatham, H., Feurer, S., Rishika, R., Phogaat, B., & Girju, M. (2024, May 9). Journal of Marketing, Vol. 8.

The Competitive Effects of Online Reviews on Hotel Demand

Journal of Marketing, 10.

The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation

Management Science, 69(2), 791–811.

The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014

Mallipeddi, R. R., Janakiraman, R., Kumar, S., & Gupta, S. (2021, January 12). Information Systems Research, Vol. 32, pp. 212–237.

A knowledge-based view of managing dependence on a key customer: Survival and growth outcomes for young firms

Journal of Business Venturing, 35(6), 106045.

Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels

Lim, J. H., Rishika, R., Janakiraman, R., & Kannan, P. K. (2020, September 10). Journal of Marketing, Vol. 84, pp. 3–21.

The Effect of Operational Process Changes on Preoperative Patient Flow: Evidence from Field Research

Production and Operations Management, 30(6), 1647–1667.

Consumer demand for and effects of tax on sparkling and non-sparkling bottled water in the United States

Journal of Agribusiness in Developing and Emerging Economies, 8(3), 501–517.

Social media and retailing: a review and directions for futureresearch

Is peer evaluation of consumer online reviews socially embedded? – An examination combining reviewer’s social network and social identity

International Journal of Hospitality Management, 67, 143–153.

POM and Marketing

Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics

Journal of Marketing, 82(1), 93–114.

The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer

Journal of Marketing, 82(2), 85–105.

How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare

Journal of Advertising Research, 57(1), 94–108.

Measuring the Impact of Electronic Health Record Adoption on Charge Capture

Medical Care Research and Review, 74(5), 582–594.

The Effects of Firm Generated Content in Social Media on Customer Behavior: An Empirical Examination

(Marketing Science Institute Working Paper Series 2016, Report No. 16-111).

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Journal of Marketing, 80(1), 7–25.

Tis better to give than receive? How and when gender and residence‐based segments predict choice of donation‐ versus discount‐based promotions

Journal of Consumer Psychology, 25(4), 622–634.

The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication

Marketing Science, 33(4), 567–585.

The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation

Information Systems Research, 24(1), 108–127.

The Effect of the Work and Physical Environment on Hospital Nurses' Perceptions and Attitudes: Service Quality and Commitment

Quality Management Journal, 18(4), 36–49.

The Impact of Automation of Systems on Medical Errors: Evidence from Field Research

Information Systems Research, 22(3), 429–446.

The Impact of Geographic Proximity on What to Buy, How to Buy, and Where to Buy: Evidence from High-Tech Durable Goods Market*

Decision Sciences, 42(4), 889–919.

Resource Search, Interpersonal Similarity, and Network Tie Valuation in Nascent Entrepreneurs’ Emerging Networks

Journal of Management, 38(6), 1760–1787.

Strategic Online and Offline Retail Pricing: A Review and Research Agenda

Journal of Interactive Marketing, 24(2), 138–154.

Perception Spillovers across Competing Brands: A Disaggregate Model of how and When

Journal of Marketing Research, 46(4), 467–481.

How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms

Journal of Marketing, 72(5), 131–148.

Patients' Commitment to Their Primary Physician and Why It Matters

The Annals of Family Medicine, 6(1), 6–13.

Physicians' Persistence and Its Implications for Their Response to Promotion of Prescription Drugs

Management Science, 54(6), 1080–1093.