Ram Janakiraman is a Professor of Marketing Analytics at the Poole College of Management at North Carolina State University. Prior to joining the faculty at NC State, Ram was a faculty member (tenured) at the University of South Carolina and Texas A&M University. Dr. Janakiraman's teaching interests lie in the intersection of quantitative techniques and marketing applications such as marketing analytics, database marketing, pricing analytics and marketing research. Dr. Janakiraman's research interests are primarily in the domain of econometric modeling of firm and consumer decision-making. His research expertise are in the areas of digital marketing, multichannel retailing, social media marketing analytics, big data issues, health care and public policy. His research is forthcoming or has appeared in “UT-Dallas” journals such as Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, Information System Research, Production and Operations Management, business journals such as Journal of Consumer Psychology, Decision Sciences, Journal of Management, Journal of Business Venturing and medical journals such as Annals of Family Medicine. Ram has a Ph.D. in Business Administration (Marketing) from the Marshall School of Business, University of Southern California, (USC) Los Angeles, CA.
Works (28)
Updated: April 4th, 2024 14:55
2023 journal article
The Competitive Effects of Online Reviews on Hotel Demand
Journal of Marketing, 10.
Sources: ORCID, Crossref, NC State University Libraries
Added: January 7, 2024
2023 journal article
The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation
Management Science, 69(2), 791–811.
Sources: ORCID, Crossref, NC State University Libraries
Added: January 7, 2024
2021 journal article
The Effect of Operational Process Changes on Preoperative Patient Flow: Evidence from Field Research
Production and Operations Management, 30(6), 1647–1667.
TL;DR:
This study analyzes over 33,000 individual surgical cases in a unique field experimental setting to conduct an empirical investigation of the effects of each intervention on patients' time spent in preoperative processing and finds evidence of a complementarity effect between the process changes and surgeon prior process experience.
(via Semantic Scholar)
Sources: ORCID, Crossref, NC State University Libraries
Added: January 7, 2024
2021 journal article
The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014
Information Systems Research, 32(1), 212–237.
TL;DR:
With human brands or individual celebrities in fields ranging from sports to politics increasingly using social media platforms to engage with their audience, it is important to understand the key factors that contribute to social media engagement.
(via Semantic Scholar)
Source: ORCID
Added: January 7, 2024
2020 journal article
A knowledge-based view of managing dependence on a key customer: Survival and growth outcomes for young firms
Journal of Business Venturing, 35(6), 106045.
doi.org (publisher)
Sources: Crossref, NC State University Libraries
Added: January 8, 2024
2020 journal article
Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front-Style Labels
JOURNAL OF MARKETING, 84(6), 3–21.
author keywords: competition; difference-in-differences; Facts Up Front; front-of-package nutrition labeling; nutritional quality; public policy and marketing
UN Sustainable Development Goal Categories
3. Good Health and Well-being
(Web of Science)
Sources: ORCID, Web Of Science
Added: November 9, 2020
2018 journal article
Consumer demand for and effects of tax on sparkling and non-sparkling bottled water in the United States
Journal of Agribusiness in Developing and Emerging Economies, 8(3), 501–517.
Sources: Crossref, NC State University Libraries
Added: January 13, 2024
2018 journal article
Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics
Journal of Marketing, 82(1), 93–114.
TL;DR:
The authors use a unique large-scale data set from a popular massively multiplayer online role-playing game community—consisting of users’ detailed gaming activities, their social connections, and their in-game purchases of functional and hedonic products—to examine the impact of gamers’ social networks on their purchase behavior.
(via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: January 8, 2024
2018 chapter book
Social media and retailing: a review and directions for futureresearch
Sources: Crossref, NC State University Libraries
Added: January 8, 2024
2018 journal article
The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer
Journal of Marketing, 82(2), 85–105.
UN Sustainable Development Goal Categories
10. Reduced Inequalities
(OpenAlex)
Sources: Crossref, NC State University Libraries
Added: January 13, 2024
2017 journal article
Is peer evaluation of consumer online reviews socially embedded? – An examination combining reviewer’s social network and social identity
International Journal of Hospitality Management, 67, 143–153.
TL;DR:
It is suggested that the review voting context matters and peer evaluation votes of online reviews are socially embedded.
(via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: January 8, 2024
2017 chapter book
POM and Marketing
Sources: Crossref, NC State University Libraries
Added: January 8, 2024
2016 journal article
From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
Journal of Marketing, 80(1), 7–25.
TL;DR:
The authors show that FGC works synergistically with both television advertising and e-mail marketing and also find that the effect of FGC is greater for more experienced, tech-savvy, and social media–prone customers.
(via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: January 8, 2024
2016 journal article
How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare
Journal of Advertising Research, 57(1), 94–108.
TL;DR:
A comparison of consumer welfare before and after the 1997 policy change, using a structural econometric model, suggests that DTCA seems to be increasing consumer welfare.
(via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: January 8, 2024
2016 journal article
Measuring the Impact of Electronic Health Record Adoption on Charge Capture
Medical Care Research and Review, 74(5), 582–594.
TL;DR:
Despite high initial outlays and operating costs related to EHR adoption, these results suggest organizations may recoup many of these costs over the long term.
(via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: January 8, 2024
2016 report
The Effects of Firm Generated Content in Social Media on Customer Behavior: An Empirical Examination
(Marketing Science Institute Working Paper Series 2016, Report No. 16-111).
Source: NC State University Libraries
Added: February 2, 2024
2015 journal article
Tis better to give than receive? How and when gender and residence‐based segments predict choice of donation‐ versus discount‐based promotions
Journal of Consumer Psychology, 25(4), 622–634.
Sources: Crossref, NC State University Libraries
Added: January 13, 2024
2014 journal article
The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication
Marketing Science, 33(4), 567–585.
TL;DR:
The survey participation effect exists in a competitive marketplace setting where consumers' intentions toward a focal brand and all the competing brands are measured and there is evidence of a backlash effect wherein survey participation and marketing communication work against each other.
(via Semantic Scholar)
UN Sustainable Development Goal Categories
16. Peace, Justice and Strong Institutions
(OpenAlex)
Sources: Crossref, NC State University Libraries
Added: January 8, 2024
2013 journal article
The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation
Information Systems Research, 24(1), 108–127.
TL;DR:
The results suggest that customer participation in a firm’s social media efforts leads to an increase in the frequency of customer visits, and the need for managers to integrate knowledge from customers’ transactional relationship with their social media participation to better serve customers and create sustainable business value.
(via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: January 13, 2024
2012 journal article
Resource Search, Interpersonal Similarity, and Network Tie Valuation in Nascent Entrepreneurs’ Emerging Networks
Journal of Management, 38(6), 1760–1787.
Sources: Crossref, NC State University Libraries
Added: January 13, 2024
2011 journal article
The Effect of the Work and Physical Environment on Hospital Nurses' Perceptions and Attitudes: Service Quality and Commitment
Quality Management Journal, 18(4), 36–49.
TL;DR:
The results of the authors' study show that both physical and work environment variables positively affect nurses' perceptions of service quality and commitment and the effect is more pronounced for those nurses who moved to the new facility compared to those who continued to work in the existing facility.
(via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: January 13, 2024
2011 journal article
The Impact of Automation of Systems on Medical Errors: Evidence from Field Research
Information Systems Research, 22(3), 429–446.
TL;DR:
It is shown that there are significant complementarities between quality management training imparted to hospital staff and the automation of control systems in reducing interpretative medical errors and an optimal implementation path forThe automation of error prevention functions in hospitals is suggested.
(via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: January 8, 2024
2011 journal article
The Impact of Geographic Proximity on What to Buy, How to Buy, and Where to Buy: Evidence from High-Tech Durable Goods Market*
Decision Sciences, 42(4), 889–919.
TL;DR:
The results indicate a significant contagion effect on each of the three choices that make up a product purchase process and find evidence of a greater effect of geographic proximity on inexperienced consumers—those who are new to the product category.
(via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: January 13, 2024
2010 journal article
Strategic Online and Offline Retail Pricing: A Review and Research Agenda
Journal of Interactive Marketing, 24(2), 138–154.
Sources: Crossref, NC State University Libraries
Added: January 13, 2024
2009 journal article
Perception Spillovers across Competing Brands: A Disaggregate Model of how and When
Journal of Marketing Research, 46(4), 467–481.
Sources: Crossref, NC State University Libraries
Added: January 13, 2024
2008 journal article
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms
Journal of Marketing, 72(5), 131–148.
Sources: Crossref, NC State University Libraries
Added: January 8, 2024
2008 journal article
Patients' Commitment to Their Primary Physician and Why It Matters
The Annals of Family Medicine, 6(1), 6–13.
TL;DR:
Patients’ trust in their physician and commitment to the relationship offer a more complete understanding of the patient-physician relationship, and trust and commitment favorably influence patients’ health behaviors.
(via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: January 8, 2024
2008 journal article
Physicians' Persistence and Its Implications for Their Response to Promotion of Prescription Drugs
Management Science, 54(6), 1080–1093.
TL;DR:
It is found that older physicians and those who work in smaller practices are more likely to be persistent and physicians who are more willing to receive sales force representatives have a lower likelihood of being persistent.
(via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: January 8, 2024
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