Ram Janakiraman is a Professor of Marketing Analytics at the Poole College of Management at North Carolina State University. Prior to joining the faculty at NC State, Ram was a faculty member (tenured) at the University of South Carolina and Texas A&M University. Dr. Janakiraman's teaching interests lie in the intersection of quantitative techniques and marketing applications such as marketing analytics, database marketing, pricing analytics and marketing research. Dr. Janakiraman's research interests are primarily in the domain of econometric modeling of firm and consumer decision-making. His research expertise are in the areas of digital marketing, multichannel retailing, social media marketing analytics, big data issues, health care and public policy. His research is forthcoming or has appeared in “UT-Dallas” journals such as Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, Information System Research, Production and Operations Management, business journals such as Journal of Consumer Psychology, Decision Sciences, Journal of Management, Journal of Business Venturing and medical journals such as Annals of Family Medicine. Ram has a Ph.D. in Business Administration (Marketing) from the Marshall School of Business, University of Southern California, (USC) Los Angeles, CA.

Works (28)

Updated: April 4th, 2024 14:55

2023 journal article

The Competitive Effects of Online Reviews on Hotel Demand

Journal of Marketing, 10.

By: S. Cho, P. Pekgün, R. Janakiraman* & J. Wang

Sources: ORCID, Crossref
Added: January 7, 2024

2023 journal article

The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation

Management Science, 69(2), 791–811.

By: R. Janakiraman*, E. Park*, E. M. Demirezen* & S. Kumar*

Sources: ORCID, Crossref
Added: January 7, 2024

2021 journal article

The Effect of Operational Process Changes on Preoperative Patient Flow: Evidence from Field Research

Production and Operations Management, 30(6), 1647–1667.

By: J. Kistler*, R. Janakiraman*, S. Kumar* & V. Tiwari*

TL;DR: This study analyzes over 33,000 individual surgical cases in a unique field experimental setting to conduct an empirical investigation of the effects of each intervention on patients' time spent in preoperative processing and finds evidence of a complementarity effect between the process changes and surgeon prior process experience. (via Semantic Scholar)
Sources: ORCID, Crossref
Added: January 7, 2024

2021 journal article

The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014

Information Systems Research, 32(1), 212–237.

By: R. Mallipeddi*, R. Janakiraman*, S. Kumar* & S. Gupta*

TL;DR: With human brands or individual celebrities in fields ranging from sports to politics increasingly using social media platforms to engage with their audience, it is important to understand the key factors that contribute to social media engagement. (via Semantic Scholar)
Source: ORCID
Added: January 7, 2024

2020 journal article

A knowledge-based view of managing dependence on a key customer: Survival and growth outcomes for young firms

Journal of Business Venturing, 35(6), 106045.

By: H. Yli-Renko*, L. Denoo* & R. Janakiraman*

Sources: Crossref, ORCID
Added: January 8, 2024

2020 journal article

Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front-Style Labels

JOURNAL OF MARKETING, 84(6), 3–21.

By: J. Lim, R. Rishika*, R. Janakiraman* & P. Kannan

author keywords: competition; difference-in-differences; Facts Up Front; front-of-package nutrition labeling; nutritional quality; public policy and marketing
UN Sustainable Development Goal Categories
Sources: ORCID, Web Of Science
Added: November 9, 2020

2018 journal article

Consumer demand for and effects of tax on sparkling and non-sparkling bottled water in the United States

Journal of Agribusiness in Developing and Emerging Economies, 8(3), 501–517.

By: W. Zheng, S. Dharmasena*, O. Capps Jr & R. Janakiraman*

Sources: Crossref, ORCID
Added: January 13, 2024

2018 journal article

Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics

Journal of Marketing, 82(1), 93–114.

By: E. Park*, R. Rishika*, R. Janakiraman*, M. Houston* & B. Yoo*

TL;DR: The authors use a unique large-scale data set from a popular massively multiplayer online role-playing game community—consisting of users’ detailed gaming activities, their social connections, and their in-game purchases of functional and hedonic products—to examine the impact of gamers’ social networks on their purchase behavior. (via Semantic Scholar)
Sources: Crossref, ORCID
Added: January 8, 2024

2018 chapter book

Social media and retailing: a review and directions for futureresearch

By: R. Rishika & R. Janakiraman*

Sources: Crossref, ORCID
Added: January 8, 2024

2018 journal article

The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer

Journal of Marketing, 82(2), 85–105.

By: R. Janakiraman*, J. Lim* & R. Rishika*

UN Sustainable Development Goal Categories
10. Reduced Inequalities (OpenAlex)
Sources: Crossref, ORCID
Added: January 13, 2024

2017 journal article

Is peer evaluation of consumer online reviews socially embedded? – An examination combining reviewer’s social network and social identity

International Journal of Hospitality Management, 67, 143–153.

By: H. Li*, Z. Zhang*, F. Meng* & R. Janakiraman*

TL;DR: It is suggested that the review voting context matters and peer evaluation votes of online reviews are socially embedded. (via Semantic Scholar)
Sources: Crossref, ORCID
Added: January 8, 2024

2017 chapter book

POM and Marketing

By: M. Malhotra, R. Janakiraman*, S. Mishra & M. Chung

Sources: Crossref, ORCID
Added: January 8, 2024

2016 journal article

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Journal of Marketing, 80(1), 7–25.

By: A. Kumar, R. Bezawada, R. Rishika, R. Janakiraman & P. Kannan

TL;DR: The authors show that FGC works synergistically with both television advertising and e-mail marketing and also find that the effect of FGC is greater for more experienced, tech-savvy, and social media–prone customers. (via Semantic Scholar)
Sources: Crossref, ORCID
Added: January 8, 2024

2016 journal article

How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare

Journal of Advertising Research, 57(1), 94–108.

By: P. Mukherji*, R. Janakiraman*, S. Dutta* & S. Rajiv*

TL;DR: A comparison of consumer welfare before and after the 1997 policy change, using a structural econometric model, suggests that DTCA seems to be increasing consumer welfare. (via Semantic Scholar)
Sources: Crossref, ORCID
Added: January 8, 2024

2016 journal article

Measuring the Impact of Electronic Health Record Adoption on Charge Capture

Medical Care Research and Review, 74(5), 582–594.

By: N. Edwardson*, B. Kash* & R. Janakiraman*

TL;DR: Despite high initial outlays and operating costs related to EHR adoption, these results suggest organizations may recoup many of these costs over the long term. (via Semantic Scholar)
Sources: Crossref, ORCID
Added: January 8, 2024

2016 report

The Effects of Firm Generated Content in Social Media on Customer Behavior: An Empirical Examination

(Marketing Science Institute Working Paper Series 2016, Report No. 16-111).

By: A. Kumar, R. Bezawada, R. Rishika, R. Janakiraman & P. Kannan

Source: NC State University Libraries
Added: February 2, 2024

2015 journal article

Tis better to give than receive? How and when gender and residence‐based segments predict choice of donation‐ versus discount‐based promotions

Journal of Consumer Psychology, 25(4), 622–634.

By: K. Winterich, R. Carter, M. Barone, R. Janakiraman* & R. Bezawada

Sources: Crossref, ORCID
Added: January 13, 2024

2014 journal article

The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication

Marketing Science, 33(4), 567–585.

By: X. Dong*, R. Janakiraman* & Y. Xie*

TL;DR: The survey participation effect exists in a competitive marketplace setting where consumers' intentions toward a focal brand and all the competing brands are measured and there is evidence of a backlash effect wherein survey participation and marketing communication work against each other. (via Semantic Scholar)
UN Sustainable Development Goal Categories
16. Peace, Justice and Strong Institutions (OpenAlex)
Sources: Crossref, ORCID
Added: January 8, 2024

2013 journal article

The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation

Information Systems Research, 24(1), 108–127.

By: R. Rishika*, A. Kumar*, R. Janakiraman* & R. Bezawada*

TL;DR: The results suggest that customer participation in a firm’s social media efforts leads to an increase in the frequency of customer visits, and the need for managers to integrate knowledge from customers’ transactional relationship with their social media participation to better serve customers and create sustainable business value. (via Semantic Scholar)
Sources: Crossref, ORCID
Added: January 13, 2024

2012 journal article

Resource Search, Interpersonal Similarity, and Network Tie Valuation in Nascent Entrepreneurs’ Emerging Networks

Journal of Management, 38(6), 1760–1787.

By: E. Grossman*, H. Yli-Renko* & R. Janakiraman*

Sources: Crossref, ORCID
Added: January 13, 2024

2011 journal article

The Effect of the Work and Physical Environment on Hospital Nurses' Perceptions and Attitudes: Service Quality and Commitment

Quality Management Journal, 18(4), 36–49.

By: R. Janakiraman*, J. Parish & L. Berry

TL;DR: The results of the authors' study show that both physical and work environment variables positively affect nurses' perceptions of service quality and commitment and the effect is more pronounced for those nurses who moved to the new facility compared to those who continued to work in the existing facility. (via Semantic Scholar)
Sources: Crossref, ORCID
Added: January 13, 2024

2011 journal article

The Impact of Automation of Systems on Medical Errors: Evidence from Field Research

Information Systems Research, 22(3), 429–446.

By: R. Aron*, S. Dutta*, R. Janakiraman* & P. Pathak*

TL;DR: It is shown that there are significant complementarities between quality management training imparted to hospital staff and the automation of control systems in reducing interpretative medical errors and an optimal implementation path forThe automation of error prevention functions in hospitals is suggested. (via Semantic Scholar)
Sources: Crossref, ORCID
Added: January 8, 2024

2011 journal article

The Impact of Geographic Proximity on What to Buy, How to Buy, and Where to Buy: Evidence from High-Tech Durable Goods Market*

Decision Sciences, 42(4), 889–919.

By: R. Janakiraman* & R. Niraj*

TL;DR: The results indicate a significant contagion effect on each of the three choices that make up a product purchase process and find evidence of a greater effect of geographic proximity on inexperienced consumers—those who are new to the product category. (via Semantic Scholar)
Sources: Crossref, ORCID
Added: January 13, 2024

2010 journal article

Strategic Online and Offline Retail Pricing: A Review and Research Agenda

Journal of Interactive Marketing, 24(2), 138–154.

By: D. Grewal*, R. Janakiraman*, K. Kalyanam*, P. Kannan*, B. Ratchford*, R. Song*, S. Tolerico

Sources: Crossref, ORCID
Added: January 13, 2024

2009 journal article

Perception Spillovers across Competing Brands: A Disaggregate Model of how and When

Journal of Marketing Research, 46(4), 467–481.

By: R. Janakiraman*, C. Sismeiro* & S. Dutta*

Sources: Crossref, ORCID
Added: January 13, 2024

2008 journal article

How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms

Journal of Marketing, 72(5), 131–148.

By: H. Yli-Renko* & R. Janakiraman*

Sources: Crossref, ORCID
Added: January 8, 2024

2008 journal article

Patients' Commitment to Their Primary Physician and Why It Matters

The Annals of Family Medicine, 6(1), 6–13.

By: L. Berry*, J. Parish*, R. Janakiraman*, L. Ogburn-Russell*, G. Couchman*, W. Rayburn*, J. Grisel*

TL;DR: Patients’ trust in their physician and commitment to the relationship offer a more complete understanding of the patient-physician relationship, and trust and commitment favorably influence patients’ health behaviors. (via Semantic Scholar)
Sources: Crossref, ORCID
Added: January 8, 2024

2008 journal article

Physicians' Persistence and Its Implications for Their Response to Promotion of Prescription Drugs

Management Science, 54(6), 1080–1093.

By: R. Janakiraman*, S. Dutta*, C. Sismeiro* & P. Stern*

TL;DR: It is found that older physicians and those who work in smaller practices are more likely to be persistent and physicians who are more willing to receive sales force representatives have a lower likelihood of being persistent. (via Semantic Scholar)
Sources: Crossref, ORCID
Added: January 8, 2024

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