@article{hernandez-ortega_stanko_rishika_molina-castillo_franco_2022, title={Brand-generated social media content and its differential impact on loyalty program members}, ISSN={["1552-7824"]}, DOI={10.1007/s11747-022-00869-4}, journal={JOURNAL OF THE ACADEMY OF MARKETING SCIENCE}, author={Hernandez-Ortega, Blanca I and Stanko, Michael A. and Rishika, Rishika and Molina-Castillo, Francisco-Jose and Franco, Jose}, year={2022}, month={May} }
 @article{rishika_feurer_haws_2021, title={Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption}, ISSN={["1537-5277"]}, DOI={10.1093/jcr/ucab059}, abstractNote={Abstract}, journal={JOURNAL OF CONSUMER RESEARCH}, author={Rishika, Rishika and Feurer, Sven and Haws, Kelly L.}, year={2021}, month={Sep} }
 @article{lim_rishika_janakiraman_kannan_2020, title={Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front-Style Labels}, volume={84}, ISSN={["1547-7185"]}, url={https://doi.org/10.1177/0022242920942563}, DOI={10.1177/0022242920942563}, abstractNote={ “Facts Up Front” nutrition labels are a front-of-package (FOP) nutrition labeling system that presents key nutrient information on the front of packaged food and beverage products in an easy-to-read format. The authors conduct a large-scale empirical study to examine the effect of adoption of FOP labeling on products’ nutritional quality. The authors assemble a unique data set on packaged food products in the United States across 44 categories over 16 years. By using a difference-in-differences estimator, the authors find that FOP adoption in a product category leads to an improvement in the nutritional quality of other products in that category. This competitive response is stronger for premium brands and brands with narrower product line breadth as well as for categories involving unhealthy products and those that are more competitive in nature. The authors offer evidence regarding the role of nutrition information salience as the underlying mechanism; they also perform supplementary analyses to rule out potential self-selection issues and conduct a battery of robustness checks and falsification tests. The authors discuss the implications of the findings for public policy makers, consumers, manufacturers, and food retailers. }, number={6}, journal={JOURNAL OF MARKETING}, publisher={SAGE Publications}, author={Lim, Joon Ho and Rishika, Rishika and Janakiraman, Ramkumar and Kannan, P. K.}, year={2020}, month={Nov}, pages={3–21} }
 @article{rishika_ramaprasad_2019, title={The Effects of Asymmetric Social Ties, Structural Embeddedness, and Tie Strength on Online Content Contribution Behavior}, volume={65}, ISSN={["1526-5501"]}, DOI={10.1287/mnsc.2018.3087}, abstractNote={ For a social media community to thrive and grow, it is critical that users of the site interact with each other and contribute content to the site. We study the role of social ties in motivating user preference expression, a form of user content contribution, in an online social media community. We examine the role of three types of ties, reciprocated, follower, and followee ties, and assess whether the structural and relational properties of a user’s social network moderate the social influence effect in user contribution. A unique disaggregate level panel data set of users’ contributions and social tie formation activities from an online music platform is employed to study the impact of social ties. To address identification issues, we adopt a quasi-experimental approach based on dynamic propensity score matching. The results provide strong evidence of the influence of online network ties in online contribution behavior. We find that the influence of reciprocated ties is the greatest, followed by influence from followee ties and then follower ties. Additional analysis reveals that reciprocated and followee ties have even greater influence when they contribute new information for a focal user. Structural embeddedness and tie strength among network ties are found to amplify the effect of social contagion in online contribution. We conduct several sensitivity and robustness checks that lend credible support to our findings. The results add to the greater understanding of social influence in online contribution and provide valuable managerial insights into designs of online communities to enable greater user participation. }, number={7}, journal={MANAGEMENT SCIENCE}, author={Rishika, Rishika and Ramaprasad, Jui}, year={2019}, month={Jul}, pages={3398–3422} }
 @book{handbook of research on retailing_2018, ISBN={["978-1-78643-027-4"]}, DOI={10.4337/9781786430281}, journal={HANDBOOK OF RESEARCH ON RETAILING}, year={2018}, pages={1–445} }