Rishika Rishika

Hernandez-Ortega, B. I., Stanko, M. A., Rishika, R., Molina-Castillo, F.-J., & Franco, J. (2022, May 5). Brand-generated social media content and its differential impact on loyalty program members. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. https://doi.org/10.1007/s11747-022-00869-4

Rishika, R., Feurer, S., & Haws, K. L. (2021, September 22). Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption. JOURNAL OF CONSUMER RESEARCH. https://doi.org/10.1093/jcr/ucab059

Lim, J. H., Rishika, R., Janakiraman, R., & Kannan, P. K. (2020). Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front-Style Labels. JOURNAL OF MARKETING, 84(6), 3–21. https://doi.org/10.1177/0022242920942563

Rishika, R., & Ramaprasad, J. (2019). The Effects of Asymmetric Social Ties, Structural Embeddedness, and Tie Strength on Online Content Contribution Behavior. MANAGEMENT SCIENCE, 65(7), 3398–3422. https://doi.org/10.1287/mnsc.2018.3087

Handbook of Research on Retailing. (2018). In HANDBOOK OF RESEARCH ON RETAILING (pp. 1–445). https://doi.org/10.4337/9781786430281