@article{supak_devine_brothers_rozier rich_shen_2014, title={An Open Source Web-Mapping System for Tourism Planning and Marketing}, volume={31}, ISSN={1054-8408 1540-7306}, url={http://dx.doi.org/10.1080/10548408.2014.890153}, DOI={10.1080/10548408.2014.890153}, abstractNote={ABSTRACT Core retail management functions include defining market areas and profiling customers. For tourism enterprises, market areas are geographically dispersed with many customers residing beyond the immediate area surrounding the attraction. Visualization and analysis of these distributed market areas are significantly enhanced by the capabilities of Geographic Information System (GIS) technology and help to support management objectives. Unfortunately, many businesses are unable to utilize GIS due to its complexity and expense. This study develops a decision support tool for tourism planning and marketing that is customized and easy to use, employs open source software to reduce expense, and allows for broad accessibility via web delivery. Users can easily visualize and examine the spatial distribution of their own United States (US) client origins and visitation patterns along with relevant tourism-specific and general demographic information. This functionality can be beneficial in developing or augmenting business plans or marketing strategies, and for informing tourism theory.}, number={7}, journal={Journal of Travel & Tourism Marketing}, publisher={Informa UK Limited}, author={Supak, Stacy Kathleen and Devine, Hugh Alexander and Brothers, Gene Leroy and Rozier Rich, Samantha and Shen, Wenbo}, year={2014}, month={Oct}, pages={835–853} }
 @article{arroyo_barbieri_rich_2013, title={Defining agritourism: A comparative study of stakeholders' perceptions in Missouri and North Carolina}, volume={37}, ISSN={["1879-3193"]}, url={http://dx.doi.org/10.1016/j.tourman.2012.12.007}, DOI={10.1016/j.tourman.2012.12.007}, abstractNote={Agritourism is not a recent phenomenon; furthermore, it has considerably increased in the past ten years and is projected to continue growing in the future. Despite such growth, there is not a shared understanding of agritourism which is problematic as this creates confusion and lessens its appeal among consumers, further hindering communication and collaboration among stakeholders. Therefore, a study was conducted in 2011 to identify preferred definitional elements and types of agritourism activities across residents, farmers, and extension faculty in Missouri and North Carolina (U.S.). Results showed that “agricultural setting”, “entertainment”, “farm”, and “education” should be included in a good definition of agritourism. Respondents also agreed that agritourism includes staged or authentic activities carried out on working agricultural facilities. All stakeholder groups rejected to consider activities offered in non-working farms or where the agricultural setting only serves for background purposes as agritourism. Statistical tests showed significant differences on agritourism definitional elements and types across groups, results that are further discussed. Besides advancing the understanding of the meaning of agritourism, this study carries important implications for the practice of agritourism.}, journal={TOURISM MANAGEMENT}, author={Arroyo, Claudia Gil and Barbieri, Carla and Rich, Samantha Rozier}, year={2013}, month={Aug}, pages={39–47} }
 @article{rozier-rich_santos_2011, title={Processing promotional travel narratives}, volume={32}, ISSN={["1879-3193"]}, DOI={10.1016/j.tourman.2010.03.009}, abstractNote={While research exists which examines the use of tourism promotional communications (Andereck, 2005, Loda et al., 2005), an investigation of how travelers process such promotional communications is lacking. In response, this study sought to investigate processing as well as perceived skepticism towards tourism promotional communications. The importance of understanding processing and perceived skepticism resides in the fact that both have been linked to overall message persuasiveness; and as such, both are essential to developing and implementing effective travel promotional communications. Specifically, this study sought to examine if participants differed based on their demographic characteristics in (1) the degree to which participants’ were able to be transported by a narrative (i.e. process), and (2) participants’ level of perceived skepticism concerning travel articles and travel brochures. To do so, Green and Brock’s (2000) Transportation scale and Obermiller and Spangenberg’s (1998) Skepticism Towards Advertising scale (SKEP) were incorporated.}, number={2}, journal={TOURISM MANAGEMENT}, author={Rozier-Rich, Samantha and Santos, Carla Almeida}, year={2011}, month={Apr}, pages={394–405} }