Sangkil Moon

Moon, S., & Azizi, K. (2013). Finding donors by relationship fundraising. Journal of Interactive Marketing, 27(2), 112–129.

Moon, S. (2011). An empirical investigation of dual network effects in innovation project development. Journal of Interactive Marketing, 25(4), 215–225.

Moon, S., Bergey, P. K., & Iacobucci, D. (2010). Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction. JOURNAL OF MARKETING, 74(1), 108–121. https://doi.org/10.1509/jmkg.74.1.108

Moon, S., & Voss, G. (2009). How do price range shoppers differ from reference price point shoppers? JOURNAL OF BUSINESS RESEARCH, 62(1), 31–38. https://doi.org/10.1016/j.jbusres.2008.01.017

Kamakura, W. A., & Moon, S. (2009). Quality-adjusted price comparison of non-homogeneous products across Internet retailers. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 26(3), 189–196. https://doi.org/10.1016/j.ijresmar.2009.03.004

Moon, S., & Russell, G. J. (2008). Predicting product purchase from inferred customer similarity: An autologistic model approach. MANAGEMENT SCIENCE, 54(1), 71–82. https://doi.org/10.1287/mnsc.1070.0760

Moon, S., Kamakura, W. A., & Ledolter, J. (2007). Estimating promotion response when competitive promotions are unobservable. JOURNAL OF MARKETING RESEARCH, 44(3), 503–515. https://doi.org/10.1509/jmkr.44.3.503

Moon, S., Russell, G. J., & Duvvuri, S. D. (2006). Profiling the reference price consumer. JOURNAL OF RETAILING, 82(1), 1–11. https://doi.org/10.1016/j.jretai.2005.11.006