@article{eilert_robinson_2020, title={The Impact of Cause Portfolio Focus and Contribution Amount on Stakeholder Evaluations}, volume={59}, ISSN={["1552-4205"]}, DOI={10.1177/0007650318761858}, abstractNote={ When companies engage in corporate philanthropy, they can donate to a number of causes supporting a variety of issues, thus establishing cause portfolios. This research examines how the focus of a cause portfolio affects company evaluations. Results from an experiment show that when a company donates a small amount of money, consumers have lower evaluations of a company when the cause portfolio is focused (i.e., supports one issue) versus diverse (i.e., supports many issues). This is because the focused (vs. diverse) portfolio is perceived to have a weaker impact to society. We provide additional evidence of this effect using a data set of Fortune 500 companies’ foundations, showing that cause portfolios are more likely to result in lower stakeholder evaluations when focused (vs. diverse). Again, we find that donation amount alleviates the difference between focused and diverse portfolios. The findings hold important implications for the company’s management of cause portfolios. }, number={7}, journal={BUSINESS & SOCIETY}, author={Eilert, Meike and Robinson, Stefanie}, year={2020}, month={Sep}, pages={1483–1514} }
 @article{kelting_robinson_lutz_2019, title={Would You Like to Round Up and Donate the Difference? Roundup Requests Reduce the Perceived Pain of Donating}, volume={29}, ISSN={["1532-7663"]}, DOI={10.1002/jcpy.1064}, abstractNote={Recently, some companies have begun to ask their customers to “round up” transactions to the next highest dollar and donate the difference to charity. However, little is known about how consumers respond to such an appeal. Across a series of lab experiments and one large field study, we find that consumers respond more favorably to a roundup than to a flat donation request, even when the requested amount is identical. We find evidence that the effect arises because a roundup request reduces consumers’ perceived pain of donating. Three alternative explanations are examined (i.e., objective financial cost, inattention to donation cost, and perceived novelty of the request) but not supported. This research has important implications for both companies and nonprofits seeking to increase charitable donations from consumers.}, number={1}, journal={JOURNAL OF CONSUMER PSYCHOLOGY}, author={Kelting, Katie and Robinson, Stefanie and Lutz, Richard J.}, year={2019}, pages={70–78} }
 @article{robinson_wood_2018, title={A "good" new brand - What happens when new brands try to stand out through corporate social responsibility}, volume={92}, ISSN={["1873-7978"]}, DOI={10.1016/j.jbusres.2018.07.031}, abstractNote={Corporate social responsibility (CSR) is increasingly used as a key part of a firm's branding strategy, especially for new brands hoping to stand out in mature markets. Unfortunately, data here demonstrate that new product trial is lower when new brands tout CSR activity than when they do not. To understand this surprising phenomenon, we find CSR has a negative effect on new brands' perceived product performance. Happily, we find a fix for new brands; negative effects for new brands can be reversed if the company explicitly signals a priority for both the product and its CSR endeavors. Importantly, we do not see a similar negative impact of CSR on established brands.}, journal={JOURNAL OF BUSINESS RESEARCH}, author={Robinson, Stefanie and Wood, Stacy}, year={2018}, month={Nov}, pages={231–241} }
 @article{wood_robinson_poor_2018, title={The Efficacy of Green Package Cues For Mainstream versus Niche Brands How Mainstream Green Brands Can Suffer at the Shelf}, volume={58}, ISSN={["1740-1909"]}, DOI={10.2501/jar-2018-025}, abstractNote={ABSTRACT Mainstream brands are increasingly introducing environmentally-friendly lines to compete with successful niche “green” brands, but are there unique challenges for mainstream brands that go green? The authors posit that mainstream brands' green offerings can suffer when the environmental-friendliness of the product is promoted through visual cues at the point of purchase. Data from a large-scale study of real consumers demonstrate that the evaluation of the efficacy of the mainstream brand and its choice share decrease, in comparison with niche green brands. The authors identify the cause as zero-sum thinking about product's morality/efficacy trade-off and offer solutions to negate this effect.}, number={2}, journal={JOURNAL OF ADVERTISING RESEARCH}, author={Wood, Stacy and Robinson, Stefanie and Poor, Morgan}, year={2018}, month={Jun}, pages={165–176} }
 @article{robinson_eilert_2018, title={The role of message specificity in corporate social responsibility communication}, volume={90}, ISSN={["1873-7978"]}, DOI={10.1016/j.jbusres.2018.05.028}, abstractNote={Companies vary in how they communicate their corporate social responsibility (CSR) endeavors, either reporting the specific causes supported (e.g., “We support the American Lung Association, Kidney Foundation, and Multiple Sclerosis Society”) or mentioning the issue in general (e.g., “We support advancing health”). This study investigates which message strategy (general or specific) is more effective and shows that when companies donate to a single issue (e.g., health), a specific rather than a general message strategy produces more positive evaluations. This is because consumers trust companies more when they communicate their cause support with more specificity. However, when a company donates to a diverse set of issues (e.g., health, environment, and education), a boundary condition to the effect occurs. This research has important implications for managers' decisions on how best to advertise their CSR efforts.}, journal={JOURNAL OF BUSINESS RESEARCH}, author={Robinson, Stefanie and Eilert, Meike}, year={2018}, month={Sep}, pages={260–268} }
 @article{moon_bergey_bove_robinson_2016, title={Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption}, volume={69}, ISSN={["1873-7978"]}, DOI={10.1016/j.jbusres.2016.01.029}, abstractNote={This research examines the positive role of consumer education in diffusing innovative, sustainable products (ISPs). To enhance the effectiveness of a consumer education campaign, this study explores the type of message framing that can best facilitate product adoption among three different approaches: positive, negative, and hybrid framing. This study also investigates consumer traits and retailer attributes that facilitate or deter product adoption. The empirical application using biofuels shows that a negatively framed educational message highlighting the negative impact of gasoline (versus biofuels) is most effective in leveraging the social desirability of product adoption against its economic disadvantages. Consumer traits positively associated with the adoption of biobutanol are environmental consciousness, prosocial behavior, and openness to new experiences, whereas vertical individualism discourages such adoption. Furthermore, retailer choice attributes of location and payment convenience facilitate adoption, while retailer choice attributes based on price and servicescape cleanliness discourage such adoption.}, number={9}, journal={JOURNAL OF BUSINESS RESEARCH}, author={Moon, Sangkil and Bergey, Paul K. and Bove, Liliana L. and Robinson, Stefanie}, year={2016}, month={Sep}, pages={3553–3560} }
 @article{irmak_vallen_robinson_2011, title={The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption}, volume={38}, ISSN={0093-5301 1537-5277}, url={http://dx.doi.org/10.1086/660044}, DOI={10.1086/660044}, abstractNote={Abstract}, number={2}, journal={Journal of Consumer Research}, publisher={Oxford University Press (OUP)}, author={Irmak, Caglar and Vallen, Beth and Robinson, Stefanie Rosen}, year={2011}, month={Aug}, pages={390–405} }