Stacy Wood

Promoting change in the real world is tough. Dr. Wood takes a behavioral approach to increase the success of innovations, both in how firms design new products and services and how end-users discover, understand, adopt, and adapt to new things. Innovation is of broad importance; this has allowed Dr. more

Works (39)

Updated: September 24th, 2025 21:26

2025 article

Comments on “AI and the advent of the cyborg behavioral scientist”

Blythe, P. A., Kulis, C., McGraw, A. P., Haenlein, M., Hewett, K., Yoo, K., … Huber, J. (2025, March 16). Comments on “AI and the advent of the cyborg behavioral scientist.” Journal of Consumer Psychology, Vol. 3.

By: P. Blythe *, C. Kulis*, A. McGraw *, M. Haenlein *, K. Hewett *, K. Yoo *, S. Wood n , V. Morwitz *, J. Huber *

author keywords: artificial Inteligence; generative AI; psychological research
topics (OpenAlex): Psychology of Moral and Emotional Judgment; Cultural Differences and Values; Behavioral Health and Interventions
Sources: ORCID, Web Of Science, NC State University Libraries
Added: March 16, 2025

2024 article

50 Years of JCR

Schmitt, B., Cotte, J., Giesler, M., Stephen, A. T., & Wood, S. (2024, May 15). Journal of Consumer Research.

By: B. Schmitt, J. Cotte, M. Giesler, A. Stephen & S. Wood* 

topics (OpenAlex):
Source: ORCID
Added: May 15, 2024

2024 article

Not-so-speedy delivery: Should retailers use discounts or donations to incentivize consumers to choose delayed delivery?

Kelting, K., Robinson, S., & Wood, S. (2024, October 2). Journal of Retailing, Vol. 100, pp. 565–582.

By: K. Kelting *, S. Robinson n  & S. Wood n 

author keywords: Online shopping; Last-mile; Speedy delivery; Donations; Discounts
topics (OpenAlex): Transportation and Mobility Innovations; Consumer Retail Behavior Studies; Urban and Freight Transport Logistics
Sources: ORCID, Web Of Science, NC State University Libraries
Added: October 8, 2024

2024 article

The Digitally Enabled Care Framework: Leveraging Technology to Enhance the Physician–Patient Relationship

Wood, S., Rosengaus, L., Thompson, R., Patel, K., & Schulman, K. (2024, September 18). NEJM Catalyst, Vol. 5.

By: S. Wood n , L. Rosengaus*, R. Thompson *, K. Patel * & K. Schulman *

topics (OpenAlex): Mobile Health and mHealth Applications; Digital Mental Health Interventions; Telemedicine and Telehealth Implementation
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: Web Of Science, NC State University Libraries
Added: February 24, 2025

2024 article

The Future of Consumer Research Methods: Lessons of a Prospective Retrospective

Wood, S. (2024, May 15). Journal of Consumer Research.

By: S. Wood* 

author keywords: conceptual validity; data integrity; replication; AI; impact
topics (OpenAlex): Consumer Behavior in Brand Consumption and Identification; Consumer Market Behavior and Pricing; Service and Product Innovation
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: ORCID, Web Of Science, NC State University Libraries
Added: May 15, 2024

2024 article

Will We Be the Last Human Editors of JCR?

Schmitt, B., Cotte, J., Giesler, M., Stephen, A. T., & Wood, S. (2024, September 16). Journal of Consumer Research.

By: B. Schmitt, J. Cotte, M. Giesler, A. Stephen & S. Wood* 

topics (OpenAlex): Biomedical and Engineering Education; Science, Research, and Medicine
Source: ORCID
Added: September 22, 2024

2023 journal article

In-Hospital Code Status Updates: Trends Over Time and the Impact of COVID-19

American Journal of Hospice and Palliative Medicine®, 41(11), 1363–1367.

By: A. Sahebi-Fakhrabad  n, E. Kemahlioglu-Ziya n , R. Handfield n , S. Wood n , M. Patel *, C. Page*, L. Chang*

author keywords: DNR; patient code status; COVID-19; resource allocation; end of life; ICU; emergency department
MeSH headings : Humans; COVID-19 / epidemiology; Retrospective Studies; Resuscitation Orders; Intensive Care Units / organization & administration; Male; Female; Patient Preference; Middle Aged; Emergency Service, Hospital / statistics & numerical data; Emergency Service, Hospital / organization & administration; Aged; Electronic Health Records; Adult; Documentation
topics (OpenAlex): Trauma and Emergency Care Studies; Emergency and Acute Care Studies; Cardiac Arrest and Resuscitation
TL;DR: The COVID-19 pandemic's influence on shifting patient preferences towards full code status underscores the need for adaptable documentation practices and highlights the importance of regular updates and discussions regarding code status to enhance patient care and resource allocation in ICU and ED settings. (via Semantic Scholar)
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: Web Of Science, NC State University Libraries, ORCID, Crossref
Added: January 16, 2024

2022 article

How Consumers Behave in a Crisis: International Lessons (and Innovations) from COVID-19

Wood, S. (2022, May 25). Journal of International Marketing, Vol. 6.

By: S. Wood* 

topics (OpenAlex): COVID-19 Pandemic Impacts; Consumer Behavior in Brand Consumption and Identification; Consumer Retail Behavior Studies
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: Web Of Science, NC State University Libraries
Added: June 6, 2022

2021 article

Beyond Politics — Promoting Covid-19 Vaccination in the United States

Wood, S., & Schulman, K. (2021, January 6). (D. Malina, Ed.). New England Journal of Medicine, Vol. 384, p. e23.

By: S. Wood*  & K. Schulman

Ed(s): D. Malina

MeSH headings : Attitude to Health; COVID-19 / prevention & control; COVID-19 Vaccines; Health Promotion / methods; Humans; Marketing of Health Services / methods; United States; Vaccination / psychology
topics (OpenAlex): Vaccine Coverage and Hesitancy; Psychology of Moral and Emotional Judgment; COVID-19 Pandemic Impacts
TL;DR: Despite widespread suffering from Covid-19, credible surveys indicate that the proportion of the U.S. population willing to be vaccinated has fluctuated from 72% in May to 51% in September and 60% in November; these findings underscore the tremendous undertaking facing vaccine communication teams, who must persuade many of these people to be vaccination if the authors’re to achieve the vaccination rate needed to return to normalcy. (via Semantic Scholar)
Source: ORCID
Added: November 4, 2021

2021 article

Novel strategies to support global promotion of COVID-19 vaccination

Wood, S., Pate, M. A., & Schulman, K. (2021, October 1). BMJ Global Health, Vol. 6, p. e006066.

By: S. Wood n , M. Pate * & K. Schulman *

author keywords: COVID-19; health education and promotion; prevention strategies; vaccines
MeSH headings : COVID-19; COVID-19 Vaccines; Humans; SARS-CoV-2; Vaccination; Vaccines
topics (OpenAlex): Vaccine Coverage and Hesitancy; Misinformation and Its Impacts; COVID-19 Pandemic Impacts
TL;DR: A large-scale Delphi panel of marketing and behavioural science university faculty is constructed to assess 12 previously reported US vaccination promotion strategies, finding that strategies based on some types of cognitive mechanisms are more readily generalisable across regions than mechanisms based on social identity, however, this is not always true of ‘nudge’ strategies. (via Semantic Scholar)
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: ORCID, Web Of Science, NC State University Libraries
Added: October 15, 2021

2021 article

When Vaccine Apathy, Not Hesitancy, Drives Vaccine Disinterest

Wood, S., & Schulman, K. (2021, June 2). JAMA, Vol. 6.

By: S. Wood n  & K. Schulman *

MeSH headings : Apathy; Health Promotion / methods; Humans; Patient Acceptance of Health Care / psychology; Vaccination / psychology; Vaccination Refusal
topics (OpenAlex): Vaccine Coverage and Hesitancy; Misinformation and Its Impacts; Psychology of Moral and Emotional Judgment
TL;DR: The COVID-19 vaccine is arguably the most important new product of 2021, but until recently, vaccine promotion efforts have not addressed the full implications of marketing a single product to a large, heterogeneous population. (via Semantic Scholar)
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: Web Of Science, NC State University Libraries
Added: June 10, 2021

2019 journal article

The Doctor-of-the-Future Is In: Patient Responses to Disruptive Health-Care Innovations

Journal of the Association for Consumer Research, 4(3), 231–243.

By: S. Wood*  & K. Schulman

topics (OpenAlex): Pharmaceutical industry and healthcare; Healthcare cost, quality, practices; Service and Product Innovation
TL;DR: What consumer theory already can tell us about likely patient responses to new models of care is reviewed and what is still needed to understand and facilitate change is reviewed. (via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: September 13, 2019

2018 journal article

A Case for Marketing in Medicine: Using Consumer Theory to Understand Patient Choice and Improve Patient Care

Health Management Policy and Innovation, 3(1).

By: S. Wood 

Source: NC State University Libraries
Added: September 11, 2019

2018 article

A “good” new brand — What happens when new brands try to stand out through corporate social responsibility

Robinson, S., & Wood, S. (2018, August 2). Journal of Business Research, Vol. 92, pp. 231–241.

By: S. Robinson n  & S. Wood n 

author keywords: New brands; Corporate social responsibility; Sustainability; Consumer inference making
topics (OpenAlex): Corporate Social Responsibility Reporting; Environmental Sustainability in Business; Consumer Behavior in Brand Consumption and Identification
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: Web Of Science, NC State University Libraries
Added: October 19, 2018

2018 chapter

Motivating Change & Innovation: Getting people to try new things requires new tactics

Motivating Change & Innovation: Getting people to try new things requires new tactics. In R. Hill, C. Lamberton, & J. Schwartz (Eds.), Mapping Out Marketing: Navigation Lessons from the Ivory Trenches (pp. 141–143). Oxford,UK: Routledge.

By: S. Wood 

Ed(s): R. Hill, C. Lamberton & J. Schwartz

Source: NC State University Libraries
Added: September 11, 2019

2018 article

The Efficacy of Green Package Cues For Mainstream versus Niche Brands

Wood, S., Robinson, S., & Poor, M. (2018, May 29). Journal of Advertising Research, Vol. 58, pp. 165–176.

By: S. Wood* , S. Robinson*  & M. Poor

topics (OpenAlex): Environmental Sustainability in Business; Consumer Behavior in Brand Consumption and Identification; Environmental Education and Sustainability
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
2. Zero Hunger (Web of Science)
4. Quality Education (Web of Science)
13. Climate Action (Web of Science)
14. Life Below Water (Web of Science)
15. Life on Land (Web of Science)
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018

2016 journal article

The Psychology of Innovation

Journal of Consumer Research. http://jcr.oxfordjournals.org/content/psychology-innovation-summer-2016

By: S. Wood 

jcr.oxfordjournals.org
Source: NC State University Libraries
Added: September 11, 2019

2013 article

Looking Innovative: Exploring the Role of Impression Management in High‐Tech Product Adoption and Use

Wood, S., & Hoeffler, S. (2013, October 14). Journal of Product Innovation Management, Vol. 30, pp. 1254–1270.

By: S. Wood*  & S. Hoeffler

topics (OpenAlex): Consumer Behavior in Brand Consumption and Identification; Communication in Education and Healthcare; Cultural Differences and Values
TL;DR: Data from both ethnographic and experimental methods demonstrate that the use of new high-tech products can be a surprisingly effective social signal of one's �tech savvy� and personal innovativeness; and this impression even significantly increases positive evaluations of secondary traits such as leadership and professional success. (via Semantic Scholar)
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018

2013 chapter

The Value of Customer Recommendations

In H. Jenkins, S. Ford, & J. Green (Eds.), Spreadable Media: Creating Value and Meaning in a Networked Community. New York: New York University Press.

By: S. Wood 

Ed(s): H. Jenkins, S. Ford  & J. Green

Source: NC State University Libraries
Added: March 18, 2021

2012 article

Prone to Progress: Using Personality to Identify Supporters of Innovative Social Entrepreneurship

Wood, S. (2012, April 1). Journal of Public Policy & Marketing, Vol. 31, pp. 129–141.

By: S. Wood n 

author keywords: social entrepreneurship; sustainability; supporters; personality; innovation
topics (OpenAlex): Entrepreneurship Studies and Influences; Motivation and Self-Concept in Sports; Creativity in Education and Neuroscience
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
1. No Poverty (Web of Science)
5. Gender Equality (Web of Science)
8. Decent Work and Economic Growth (OpenAlex)
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018

2011 report

Generation Z as Consumers: Trends and Innovation

https://iei.ncsu.edu/wp-content/uploads/2013/01/GenZConsumers.pdf

By: S. Wood 

iei.ncsu.edu
Source: NC State University Libraries
Added: March 18, 2021

2011 article

Suspicious Minds: Exploring Neural Processes during Exposure to Deceptive Advertising

Craig, A. W., Loureiro, Y. K., Wood, S., & Vendemia, J. M. C. (2011, December 22). Journal of Marketing Research, Vol. 49, pp. 361–372.

By: A. Craig *, Y. Loureiro*, S. Wood n  & J. Vendemia*

author keywords: deceptive advertising; decision neuroscience; functional magnetic resonance imaging; theory of mind; metacognition; persuasion knowledge
topics (OpenAlex): Psychology of Moral and Emotional Judgment; Deception detection and forensic psychology; Misinformation and Its Impacts
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018

2011 journal article

The Bad Thing about Good Games: The Relationship between Close Sporting Events and Game-Day Traffic Fatalities

Journal of Consumer Research, 38(4), 611–621.

By: S. Wood* , M. McInnes & D. Norton

topics (OpenAlex): Gambling Behavior and Treatments; Sports Analytics and Performance; Consumer Behavior in Brand Consumption and Identification
Sources: Web Of Science, NC State University Libraries, Crossref
Added: August 6, 2018

2010 chapter

New Choices, New Information: Do Choice Abundance and Information Complexity Hurt Aging Consumers' Medical Decision Making?

In A. Drolet, N. Schwarz, & C. Yoon (Eds.), The Aging Consumer: Perspectives from Psychology and Economics (pp. 131–147). New York: Routledge.

By: S. Wood , J. Shinogle & M. McInnes

Ed(s): A. Drolet, N. Schwarz & C. Yoon

Source: NC State University Libraries
Added: March 18, 2021

2009 journal article

Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction

Journal of Consumer Research, 37(1), 159–175.

By: C. Poynor & S. Wood* 

topics (OpenAlex): Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Customer Service Quality and Loyalty
Sources: Crossref, NC State University Libraries
Added: September 11, 2019

2009 journal article

The Comfort Food Fallacy: Avoiding Old Favorites in Times of Change

Journal of Consumer Research, 36(6), 950–963.

By: S. Wood* 

topics (OpenAlex): Consumer Behavior in Brand Consumption and Identification; Consumer Attitudes and Food Labeling; Behavioral Health and Interventions
Sources: Crossref, NC State University Libraries
Added: September 11, 2019

2007 journal article

Consumer Testimonials as Self-generated Advertisements: Evaluative Reconstruction Following Product Usage

MSI Working Paper Series, 5(2), 93–113.

By: T. Shimp, S. Wood  & L. Smarandescu

Source: NC State University Libraries
Added: March 18, 2021

2007 journal article

Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods

Journal of Retailing, 83(4), 393–401.

By: D. Weathers *, S. Sharma * & S. Wood* 

author keywords: e-retailers; information vividness; information credibility; information control; search and experience goods
topics (OpenAlex): Digital Marketing and Social Media; Consumer Behavior in Brand Consumption and Identification; Customer Service Quality and Loyalty
Sources: Crossref, NC State University Libraries
Added: September 11, 2019

2007 journal article

Predicting Happiness: How Normative Feeling Rules Influence (and Even Reverse) Durability Bias

Journal of Consumer Psychology, 17(3), 188–201.

By: S. Wood*  & J. Bettman*

topics (OpenAlex): Decision-Making and Behavioral Economics; Psychology of Moral and Emotional Judgment; Emotions and Moral Behavior
Sources: Crossref, NC State University Libraries
Added: September 11, 2019

2007 journal article

Self-Generated Advertisements: Testimonials and the Perils of Consumer Exaggeration

Journal of Advertising Research, 47(4), 453–461.

By: T. Shimp*, S. Wood*  & L. Smarandescu*

topics (OpenAlex): Misinformation and Its Impacts; Consumer Behavior in Brand Consumption and Identification; Social and Intergroup Psychology
Sources: Crossref, NC State University Libraries
Added: September 11, 2019

2006 journal article

From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations

Journal of Marketing, 70(3), 44–57.

By: S. Wood*  & C. Moreau *

topics (OpenAlex): Innovation Diffusion and Forecasting; Consumer Market Behavior and Pricing
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
9. Industry, Innovation and Infrastructure (OpenAlex)
Sources: Crossref, NC State University Libraries
Added: September 11, 2019

2005 journal article

Paradox and the Consumption of Authenticity through Reality Television

Journal of Consumer Research, 32(2), 284–296.

By: R. Rose* & S. Wood* 

topics (OpenAlex): Gender, Feminism, and Media; Consumer Behavior in Brand Consumption and Identification; Media, Gender, and Advertising
Sources: Crossref, NC State University Libraries
Added: September 11, 2019

2004 journal article

Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental Influence

Journal of Consumer Research, 31(1), 78–86.

By: J. Cotte & S. Wood* 

topics (OpenAlex): Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Evolutionary Psychology and Human Behavior
Sources: Crossref, NC State University Libraries
Added: September 11, 2019

2004 chapter

In the Spotlight: The Drama of Gift Reception

In C. C. Otnes & T. Lowrey (Eds.), Contemporary Consumption Rituals: A Research Anthology (pp. 213–236). NJ: Lawrence Erlbaum Associates.

By: D. Wooten & S. Wood 

Ed(s): C. Otnes & T. Lowrey

Source: NC State University Libraries
Added: March 18, 2021

2002 journal article

Future fantasies: a social change perspective of retailing in the 21st century

Journal of Retailing, 78(1), 77–83.

By: S. Wood* 

author keywords: consumer expectations; social change; cohort effects
topics (OpenAlex): Consumer Retail Behavior Studies; Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media
Sources: Crossref, NC State University Libraries
Added: January 5, 2020

2002 journal article

Prior Knowledge and Complacency in New Product Learning

Journal of Consumer Research, 29(3), 416–426.

By: S. Wood*  & J. Lynch *

topics (OpenAlex): Consumer Behavior in Brand Consumption and Identification; Open Source Software Innovations; Digital Marketing and Social Media
TL;DR: It is demonstrated that, compared to consumers with lower prior knowledge, those with higher prior knowledge learn less about a new product, and higher knowledge consumers are able to learn more but learn less due to motivational deficits. (via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: September 11, 2019

2002 journal article

Psychological Indicators of Innovation Adoption: Cross-Classification Based on Need for Cognition and Need for Change

Journal of Consumer Psychology, 12(1), 1–13.

By: S. Wood*  & J. Swait *

topics (OpenAlex): Economic and Environmental Valuation; Innovation Diffusion and Forecasting; Consumer Behavior in Brand Consumption and Identification
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
9. Industry, Innovation and Infrastructure (OpenAlex)
Sources: Crossref, NC State University Libraries
Added: September 11, 2019

2001 journal article

Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes

Journal of Marketing Research, 38(2), 157–169.

By: S. Wood* 

topics (OpenAlex): Consumer Market Behavior and Pricing; Consumer Retail Behavior Studies; Technology Adoption and User Behaviour
Sources: Crossref, NC State University Libraries
Added: September 11, 2019

1997 journal article

Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

Journal of Marketing, 61(3), 38–53.

By: J. Alba*, J. Lynch *, B. Weitz*, C. Janiszewski *, R. Lutz*, A. Sawyer*, S. Wood* 

topics (OpenAlex): Consumer Retail Behavior Studies; Consumer Market Behavior and Pricing; Technology Adoption and User Behaviour
Sources: Crossref, NC State University Libraries
Added: September 11, 2019

Employment

Updated: September 19th, 2019 15:04

NC State Raleigh, NC, US

Citation Index includes data from a number of different sources. If you have questions about the sources of data in the Citation Index or need a set of data which is free to re-distribute, please contact us.

Certain data included herein are derived from the Web of Science© and InCites© (2026) of Clarivate Analytics. All rights reserved. You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.