Stacy Wood is the Langdon Distinguished University Chair, Professor of Marketing, NC State, and the Executive Director of the Consumer Innovation Collaborative. Her research explores the psychology of innovation—how people learn about, adopt, adapt to, or reject new things—from high tech products to societal trends. Dr. Wood is a multi-methodologist with published work in top journals using behavioral experiments, qualitative ethnography, quantitative econometric models, and physiological metrics (e.g., fMRI). She co-chaired the 2014 Association for Consumer Research (ACR) North American conference and served as ACR President in 2018. Dr. Wood (Ph.D., UF, 1998) has also taught at USC, MIT, and Duke, where her classes at the Duke School of Medicine and the Fuqua School of Business have won multiple awards. Her awards in research include the 1997 MSI–H. Paul Root Award for the JM paper that made the most significant contribution to marketing practice, the 2005 AMA-Louis W. Stern Award for best paper in marketing and channels, 2005 Marketing Science Institute Young Scholar, and runner-up for the 2010 Park Prize for Best Paper, JCP. At NC State, Dr. Wood founded the Consumer Innovation Collaborative to partner with top corporations and tackle their most challenging consumer issues of the future. Her current research explores the intersection of innovation, technology, and medicine from a consumer-centric perspective.

Works (33)

Updated: January 22nd, 2024 08:12

2023 article

In-Hospital Code Status Updates: Trends Over Time and the Impact of COVID-19

Sahebi-Fakhrabad, A., Kemahlioglu-Ziya, E., Handfield, R., Wood, S., Patel, M. D., Page, C. P., & Chang, L. (2023, December 18). AMERICAN JOURNAL OF HOSPICE & PALLIATIVE MEDICINE, Vol. 12.

By: A. Sahebi-Fakhrabad n, E. Kemahlioglu-Ziya n, R. Handfield n, S. Wood n, M. Patel*, C. Page*, L. Chang*

co-author countries: United States of America 🇺🇸
author keywords: DNR; patient code status; COVID-19; resource allocation; end of life; ICU; emergency department
Sources: Web Of Science, ORCID
Added: January 16, 2024

2022 article

How Consumers Behave in a Crisis: International Lessons (and Innovations) from COVID-19

Wood, S. (2022, June). JOURNAL OF INTERNATIONAL MARKETING, Vol. 30, pp. 5–12.

By: S. Wood*

Sources: Web Of Science, ORCID
Added: June 6, 2022

2021 journal article

Beyond Politics — Promoting Covid-19 Vaccination in the United States

New England Journal of Medicine, 384(7), e23.

By: S. Wood n & K. Schulman*

co-author countries: United States of America 🇺🇸

Ed(s): D. Malina

MeSH headings : Attitude to Health; COVID-19 / prevention & control; COVID-19 Vaccines; Health Promotion / methods; Humans; Marketing of Health Services / methods; United States; Vaccination / psychology
Source: ORCID
Added: November 4, 2021

2021 journal article

Novel strategies to support global promotion of COVID-19 vaccination

BMJ GLOBAL HEALTH, 6(10).

By: S. Wood n, M. Pate* & K. Schulman*

co-author countries: United States of America 🇺🇸
author keywords: COVID-19; health education and promotion; prevention strategies; vaccines
MeSH headings : COVID-19; COVID-19 Vaccines; Humans; SARS-CoV-2; Vaccination; Vaccines
Sources: ORCID, Web Of Science
Added: October 15, 2021

2021 article

When Vaccine Apathy, Not Hesitancy, Drives Vaccine Disinterest

Wood, S., & Schulman, K. (2021, June 2). JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION, Vol. 6.

By: S. Wood n & K. Schulman*

co-author countries: United States of America 🇺🇸
MeSH headings : Apathy; Health Promotion / methods; Humans; Patient Acceptance of Health Care / psychology; Vaccination / psychology; Vaccination Refusal
Sources: Web Of Science, ORCID
Added: June 10, 2021

2019 journal article

The Doctor-of-the-Future Is In: Patient Responses to Disruptive Health-Care Innovations

Journal of the Association for Consumer Research, 4(3), 231–243.

By: S. Wood* & K. Schulman

Sources: Crossref, ORCID
Added: September 13, 2019

2018 journal article

A "good" new brand - What happens when new brands try to stand out through corporate social responsibility

JOURNAL OF BUSINESS RESEARCH, 92, 231–241.

By: S. Robinson n & S. Wood n

co-author countries: United States of America 🇺🇸
author keywords: New brands; Corporate social responsibility; Sustainability; Consumer inference making
Sources: Web Of Science, ORCID
Added: October 19, 2018

2018 journal article

A Case for Marketing in Medicine: Using Consumer Theory to Understand Patient Choice and Improve Patient Care

Health Management Policy and Innovation, 3(1).

By: S. Wood

Source: NC State University Libraries
Added: September 11, 2019

2018 chapter

Motivating Change & Innovation: Getting people to try new things requires new tactics

Motivating Change & Innovation: Getting people to try new things requires new tactics. In R. Hill, C. Lamberton, & J. Schwartz (Eds.), Mapping Out Marketing: Navigation Lessons from the Ivory Trenches (pp. 141–143). Oxford,UK: Routledge.

By: S. Wood

Ed(s): R. Hill, C. Lamberton & J. Schwartz

Source: NC State University Libraries
Added: September 11, 2019

2018 journal article

The Efficacy of Green Package Cues For Mainstream versus Niche Brands How Mainstream Green Brands Can Suffer at the Shelf

JOURNAL OF ADVERTISING RESEARCH, 58(2), 165–176.

By: S. Wood*, S. Robinson* & M. Poor

Sources: Web Of Science, ORCID
Added: August 6, 2018

2016 journal article

The Psychology of Innovation

Journal of Consumer Research. http://jcr.oxfordjournals.org/content/psychology-innovation-summer-2016

By: S. Wood

Source: NC State University Libraries
Added: September 11, 2019

2013 journal article

Looking Innovative: Exploring the Role of Impression Management in High-Tech Product Adoption and Use

JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 30(6), 1254–1270.

By: S. Wood* & S. Hoeffler

Sources: Web Of Science, ORCID
Added: August 6, 2018

2013 chapter

The Value of Customer Recommendations

In H. Jenkins, S. Ford, & J. Green (Eds.), Spreadable Media: Creating Value and Meaning in a Networked Community. New York: New York University Press.

By: S. Wood

Ed(s): H. Jenkins, S. Ford & J. Green

Source: NC State University Libraries
Added: March 18, 2021

2012 journal article

Prone to Progress: Using Personality to Identify Supporters of Innovative Social Entrepreneurship

JOURNAL OF PUBLIC POLICY & MARKETING, 31(1), 129–141.

By: S. Wood n

co-author countries: United States of America 🇺🇸
author keywords: social entrepreneurship; sustainability; supporters; personality; innovation
Sources: Web Of Science, ORCID
Added: August 6, 2018

2012 journal article

Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising

JOURNAL OF MARKETING RESEARCH, 49(3), 361–372.

By: A. Craig*, Y. Loureiro*, S. Wood n & J. Vendemia*

co-author countries: United States of America 🇺🇸
author keywords: deceptive advertising; decision neuroscience; functional magnetic resonance imaging; theory of mind; metacognition; persuasion knowledge
Sources: Web Of Science, ORCID
Added: August 6, 2018

2011 report

Generation Z as Consumers: Trends and Innovation

https://iei.ncsu.edu/wp-content/uploads/2013/01/GenZConsumers.pdf

By: S. Wood

Source: NC State University Libraries
Added: March 18, 2021

2011 journal article

The Bad Thing about Good Games: The Relationship between Close Sporting Events and Game-Day Traffic Fatalities

Journal of Consumer Research, 38(4), 611–621.

By: S. Wood*, M. McInnes & D. Norton

Sources: Web Of Science, ORCID, Crossref
Added: August 6, 2018

2010 chapter

New Choices, New Information: Do Choice Abundance and Information Complexity Hurt Aging Consumers' Medical Decision Making?

In A. Drolet, N. Schwarz, & C. Yoon (Eds.), The Aging Consumer: Perspectives from Psychology and Economics (pp. 131–147). New York: Routledge.

By: S. Wood, J. Shinogle & M. McInnes

Ed(s): A. Drolet, N. Schwarz & C. Yoon

Source: NC State University Libraries
Added: March 18, 2021

2010 journal article

Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction

Journal of Consumer Research, 37(1), 159–175.

By: C. Poynor & S. Wood*

Sources: Crossref, ORCID
Added: September 11, 2019

2010 journal article

The Comfort Food Fallacy: Avoiding Old Favorites in Times of Change

Journal of Consumer Research, 36(6), 950–963.

By: S. Wood*

co-author countries: United States of America 🇺🇸
Sources: Crossref, ORCID
Added: September 11, 2019

2007 journal article

Consumer Testimonials as Self-generated Advertisements: Evaluative Reconstruction Following Product Usage

MSI Working Paper Series, 5(2), 93–113.

By: T. Shimp, S. Wood & L. Smarandescu

Source: NC State University Libraries
Added: March 18, 2021

2007 journal article

Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods

Journal of Retailing, 83(4), 393–401.

By: D. Weathers*, S. Sharma* & S. Wood*

co-author countries: United States of America 🇺🇸
author keywords: e-retailers; information vividness; information credibility; information control; search and experience goods
Sources: Crossref, ORCID
Added: September 11, 2019

2007 journal article

Predicting Happiness: How Normative Feeling Rules Influence (and Even Reverse) Durability Bias

Journal of Consumer Psychology, 17(3), 188–201.

By: S. Wood* & J. Bettman*

co-author countries: United States of America 🇺🇸
Sources: Crossref, ORCID
Added: September 11, 2019

2007 journal article

Self-Generated Advertisements: Testimonials and the Perils of Consumer Exaggeration

Journal of Advertising Research, 47(4), 453–461.

By: T. Shimp*, S. Wood* & L. Smarandescu*

co-author countries: United States of America 🇺🇸
Sources: Crossref, ORCID
Added: September 11, 2019

2006 journal article

From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations

Journal of Marketing, 70(3), 44–57.

By: S. Wood* & C. Moreau*

co-author countries: United States of America 🇺🇸
Sources: Crossref, ORCID
Added: September 11, 2019

2005 journal article

Paradox and the Consumption of Authenticity through Reality Television

Journal of Consumer Research, 32(2), 284–296.

By: R. Rose* & S. Wood*

co-author countries: United States of America 🇺🇸
Sources: Crossref, ORCID
Added: September 11, 2019

2004 journal article

Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental Influence

Journal of Consumer Research, 31(1), 78–86.

By: J. Cotte & S. Wood*

Sources: Crossref, ORCID
Added: September 11, 2019

2004 chapter

In the Spotlight: The Drama of Gift Reception

In C. C. Otnes & T. Lowrey (Eds.), Contemporary Consumption Rituals: A Research Anthology (pp. 213–236). NJ: Lawrence Erlbaum Associates.

By: D. Wooten & S. Wood

Ed(s): C. Otnes & T. Lowrey

Source: NC State University Libraries
Added: March 18, 2021

2002 journal article

Future fantasies: a social change perspective of retailing in the 21st century

Journal of Retailing, 78(1), 77–83.

By: S. Wood*

co-author countries: United States of America 🇺🇸
author keywords: consumer expectations; social change; cohort effects
Sources: Crossref, ORCID
Added: January 5, 2020

2002 journal article

Prior Knowledge and Complacency in New Product Learning

Journal of Consumer Research, 29(3), 416–426.

By: S. Wood* & J. Lynch*

co-author countries: United States of America 🇺🇸
Sources: Crossref, ORCID
Added: September 11, 2019

2002 journal article

Psychological Indicators of Innovation Adoption: Cross-Classification Based on Need for Cognition and Need for Change

Journal of Consumer Psychology, 12(1), 1–13.

By: S. Wood* & J. Swait*

co-author countries: United States of America 🇺🇸
Sources: Crossref, ORCID
Added: September 11, 2019

2001 journal article

Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes

Journal of Marketing Research, 38(2), 157–169.

By: S. Wood*

co-author countries: United States of America 🇺🇸
Sources: Crossref, ORCID
Added: September 11, 2019

1997 journal article

Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

Journal of Marketing, 61(3), 38–53.

By: J. Alba*, J. Lynch*, B. Weitz*, C. Janiszewski*, R. Lutz*, A. Sawyer*, S. Wood*

co-author countries: United States of America 🇺🇸
Sources: Crossref, ORCID
Added: September 11, 2019

Employment

Updated: September 19th, 2019 15:04

NC State Raleigh, NC, US

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