Stacy Wood is the Langdon Distinguished University Chair, Professor of Marketing, NC State, and the Executive Director of the Consumer Innovation Collaborative. Her research explores the psychology of innovation—how people learn about, adopt, adapt to, or reject new things—from high tech products to societal trends. Dr. Wood is a multi-methodologist with published work in top journals using behavioral experiments, qualitative ethnography, quantitative econometric models, and physiological metrics (e.g., fMRI). She co-chaired the 2014 Association for Consumer Research (ACR) North American conference and served as ACR President in 2018. Dr. Wood (Ph.D., UF, 1998) has also taught at USC, MIT, and Duke, where her classes at the Duke School of Medicine and the Fuqua School of Business have won multiple awards. Her awards in research include the 1997 MSI–H. Paul Root Award for the JM paper that made the most significant contribution to marketing practice, the 2005 AMA-Louis W. Stern Award for best paper in marketing and channels, 2005 Marketing Science Institute Young Scholar, and runner-up for the 2010 Park Prize for Best Paper, JCP. At NC State, Dr. Wood founded the Consumer Innovation Collaborative to partner with top corporations and tackle their most challenging consumer issues of the future. Her current research explores the intersection of innovation, technology, and medicine from a consumer-centric perspective.
Works (32)
Updated: April 11th, 2023 10:13
2022 article
How Consumers Behave in a Crisis: International Lessons (and Innovations) from COVID-19
Wood, S. (2022, June). JOURNAL OF INTERNATIONAL MARKETING, Vol. 30, pp. 5–12.
Sources: Web Of Science, ORCID
Added: June 6, 2022
2021 journal article
Beyond Politics — Promoting Covid-19 Vaccination in the United States
New England Journal of Medicine, 384(7), e23.
Ed(s): D. Malina
doi.org (publisher)
Source: ORCID
Added: November 4, 2021
2021 journal article
Novel strategies to support global promotion of COVID-19 vaccination
BMJ GLOBAL HEALTH, 6(10).
author keywords: COVID-19; health education and promotion; prevention strategies; vaccines
Sources: ORCID, Web Of Science
Added: October 15, 2021
2021 article
When Vaccine Apathy, Not Hesitancy, Drives Vaccine Disinterest
Wood, S., & Schulman, K. (2021, June 2). JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION, Vol. 6.
Sources: Web Of Science, ORCID
Added: June 10, 2021
2019 journal article
The Doctor-of-the-Future Is In: Patient Responses to Disruptive Health-Care Innovations
Journal of the Association for Consumer Research, 4(3), 231–243.
Sources: Crossref, ORCID
Added: September 13, 2019
2018 journal article
A "good" new brand - What happens when new brands try to stand out through corporate social responsibility
JOURNAL OF BUSINESS RESEARCH, 92, 231–241.
author keywords: New brands; Corporate social responsibility; Sustainability; Consumer inference making
Sources: Web Of Science, ORCID
Added: October 19, 2018
2018 journal article
A Case for Marketing in Medicine: Using Consumer Theory to Understand Patient Choice and Improve Patient Care
Health Management Policy and Innovation, 3(1).
Source: NC State University Libraries
Added: September 11, 2019
2018 chapter
Motivating Change & Innovation: Getting people to try new things requires new tactics
Motivating Change & Innovation: Getting people to try new things requires new tactics. In R. Hill, C. Lamberton, & J. Schwartz (Eds.), Mapping Out Marketing: Navigation Lessons from the Ivory Trenches (pp. 141–143). Oxford,UK: Routledge.
Ed(s): R. Hill, C. Lamberton & J. Schwartz
Source: NC State University Libraries
Added: September 11, 2019
2018 journal article
The Efficacy of Green Package Cues For Mainstream versus Niche Brands How Mainstream Green Brands Can Suffer at the Shelf
JOURNAL OF ADVERTISING RESEARCH, 58(2), 165–176.
Sources: Web Of Science, ORCID
Added: August 6, 2018
2016 journal article
The Psychology of Innovation
Journal of Consumer Research. http://jcr.oxfordjournals.org/content/psychology-innovation-summer-2016
Source: NC State University Libraries
Added: September 11, 2019
2013 journal article
Looking Innovative: Exploring the Role of Impression Management in High-Tech Product Adoption and Use
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 30(6), 1254–1270.
Sources: Web Of Science, ORCID
Added: August 6, 2018
2013 chapter
The Value of Customer Recommendations
In H. Jenkins, S. Ford, & J. Green (Eds.), Spreadable Media: Creating Value and Meaning in a Networked Community. New York: New York University Press.
Ed(s): H. Jenkins, S. Ford & J. Green
Source: NC State University Libraries
Added: March 18, 2021
2012 journal article
Prone to Progress: Using Personality to Identify Supporters of Innovative Social Entrepreneurship
JOURNAL OF PUBLIC POLICY & MARKETING, 31(1), 129–141.
author keywords: social entrepreneurship; sustainability; supporters; personality; innovation
Sources: Web Of Science, ORCID
Added: August 6, 2018
2012 journal article
Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising
JOURNAL OF MARKETING RESEARCH, 49(3), 361–372.
author keywords: deceptive advertising; decision neuroscience; functional magnetic resonance imaging; theory of mind; metacognition; persuasion knowledge
Sources: Web Of Science, ORCID
Added: August 6, 2018
2011 report
Generation Z as Consumers: Trends and Innovation
https://iei.ncsu.edu/wp-content/uploads/2013/01/GenZConsumers.pdf
Source: NC State University Libraries
Added: March 18, 2021
2011 journal article
The Bad Thing about Good Games: The Relationship between Close Sporting Events and Game-Day Traffic Fatalities
Journal of Consumer Research, 38(4), 611–621.
Sources: Web Of Science, ORCID, Crossref
Added: August 6, 2018
2010 chapter
New Choices, New Information: Do Choice Abundance and Information Complexity Hurt Aging Consumers' Medical Decision Making?
In A. Drolet, N. Schwarz, & C. Yoon (Eds.), The Aging Consumer: Perspectives from Psychology and Economics (pp. 131–147). New York: Routledge.
Ed(s): A. Drolet, N. Schwarz & C. Yoon
Source: NC State University Libraries
Added: March 18, 2021
2010 journal article
Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction
Journal of Consumer Research, 37(1), 159–175.
Sources: Crossref, ORCID
Added: September 11, 2019
2010 journal article
The Comfort Food Fallacy: Avoiding Old Favorites in Times of Change
Journal of Consumer Research, 36(6), 950–963.
Sources: Crossref, ORCID
Added: September 11, 2019
2007 journal article
Consumer Testimonials as Self-generated Advertisements: Evaluative Reconstruction Following Product Usage
MSI Working Paper Series, 5(2), 93–113.
Source: NC State University Libraries
Added: March 18, 2021
2007 journal article
Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods
Journal of Retailing, 83(4), 393–401.
author keywords: e-retailers; information vividness; information credibility; information control; search and experience goods
Sources: Crossref, ORCID
Added: September 11, 2019
2007 journal article
Predicting Happiness: How Normative Feeling Rules Influence (and Even Reverse) Durability Bias
Journal of Consumer Psychology, 17(3), 188–201.
Sources: Crossref, ORCID
Added: September 11, 2019
2007 journal article
Self-Generated Advertisements: Testimonials and the Perils of Consumer Exaggeration
Journal of Advertising Research, 47(4), 453–461.
Sources: Crossref, ORCID
Added: September 11, 2019
2006 journal article
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
Journal of Marketing, 70(3), 44–57.
Sources: Crossref, ORCID
Added: September 11, 2019
2005 journal article
Paradox and the Consumption of Authenticity through Reality Television
Journal of Consumer Research, 32(2), 284–296.
Sources: Crossref, ORCID
Added: September 11, 2019
2004 journal article
Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental Influence
Journal of Consumer Research, 31(1), 78–86.
Sources: Crossref, ORCID
Added: September 11, 2019
2004 chapter
In the Spotlight: The Drama of Gift Reception
In C. C. Otnes & T. Lowrey (Eds.), Contemporary Consumption Rituals: A Research Anthology (pp. 213–236). NJ: Lawrence Erlbaum Associates.
Ed(s): C. Otnes & T. Lowrey
Source: NC State University Libraries
Added: March 18, 2021
2002 journal article
Future fantasies: a social change perspective of retailing in the 21st century
Journal of Retailing, 78(1), 77–83.
author keywords: consumer expectations; social change; cohort effects
Sources: Crossref, ORCID
Added: January 5, 2020
2002 journal article
Prior Knowledge and Complacency in New Product Learning
Journal of Consumer Research, 29(3), 416–426.
Sources: Crossref, ORCID
Added: September 11, 2019
2002 journal article
Psychological Indicators of Innovation Adoption: Cross-Classification Based on Need for Cognition and Need for Change
Journal of Consumer Psychology, 12(1), 1–13.
Sources: Crossref, ORCID
Added: September 11, 2019
2001 journal article
Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes
Journal of Marketing Research, 38(2), 157–169.
Sources: Crossref, ORCID
Added: September 11, 2019
1997 journal article
Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
Journal of Marketing, 61(3), 38–53.
Sources: Crossref, ORCID
Added: September 11, 2019
Employment
Updated: September 19th, 2019 15:04
NC State Raleigh, NC, US
