Stacy Wood is the Langdon Distinguished University Chair, Professor of Marketing, NC State, and the Executive Director of the Consumer Innovation Collaborative. Her research explores the psychology of innovation—how people learn about, adopt, adapt to, or reject new things—from high tech products to societal trends. Dr. Wood is a multi-methodologist with published work in top journals using behavioral experiments, qualitative ethnography, quantitative econometric models, and physiological metrics (e.g., fMRI). She co-chaired the 2014 Association for Consumer Research (ACR) North American conference and served as ACR President in 2018. Dr. Wood (Ph.D., UF, 1998) has also taught at USC, MIT, and Duke, where her classes at the Duke School of Medicine and the Fuqua School of Business have won multiple awards. Her awards in research include the 1997 MSI–H. Paul Root Award for the JM paper that made the most significant contribution to marketing practice, the 2005 AMA-Louis W. Stern Award for best paper in marketing and channels, 2005 Marketing Science Institute Young Scholar, and runner-up for the 2010 Park Prize for Best Paper, JCP. At NC State, Dr. Wood founded the Consumer Innovation Collaborative to partner with top corporations and tackle their most challenging consumer issues of the future. Her current research explores the intersection of innovation, technology, and medicine from a consumer-centric perspective.
2018 journal article
A Case for Marketing in Medicine: Using Consumer Theory to Understand Patient Choice and Improve Patient Care
Health Management Policy and Innovation, 3(1).
Motivating Change & Innovation: Getting people to try new things requires new tactics
Motivating Change & Innovation: Getting people to try new things requires new tactics. In R. Hill, C. Lamberton, & J. Schwartz (Eds.), Mapping Out Marketing: Navigation Lessons from the Ivory Trenches (pp. 141–143). Oxford,UK: Routledge.
Ed(s): R. Hill, C. Lamberton & J. Schwartz
2016 journal article
The Psychology of Innovation
Journal of Consumer Research. Retrieved from http://jcr.oxfordjournals.org/content/psychology-innovation-summer-2016
The Value of Customer Recommendations
In H. Jenkins, S. Ford, & J. Green (Eds.), Spreadable Media: Creating Value and Meaning in a Networked Community. New York: New York University Press.
Ed(s): H. Jenkins, S. Ford & J. Green
Generation Z as Consumers: Trends and Innovation
Retrieved from Institute for Emerging Issues website: https://iei.ncsu.edu/wp-content/uploads/2013/01/GenZConsumers.pdf
New Choices, New Information: Do Choice Abundance and Information Complexity Hurt Aging Consumers' Medical Decision Making?
In A. Drolet, N. Schwarz, & C. Yoon (Eds.), The Aging Consumer: Perspectives from Psychology and Economics (pp. 131–147). New York: Routledge.
Ed(s): A. Drolet, N. Schwarz & C. Yoon
2007 journal article
Consumer Testimonials as Self-generated Advertisements: Evaluative Reconstruction Following Product Usage
MSI Working Paper Series, 5(2), 93–113.
In the Spotlight: The Drama of Gift Reception
In C. C. Otnes & T. Lowrey (Eds.), Contemporary Consumption Rituals: A Research Anthology (pp. 213–236). NJ: Lawrence Erlbaum Associates.
Ed(s): C. Otnes & T. Lowrey