Stacy Wood is the Langdon Distinguished University Chair, Professor of Marketing, NC State, and the Executive Director of the Consumer Innovation Collaborative. Her research explores the psychology of innovation—how people learn about, adopt, adapt to, or reject new things—from high tech products to societal trends. Dr. Wood is a multi-methodologist with published work in top journals using behavioral experiments, qualitative ethnography, quantitative econometric models, and physiological metrics (e.g., fMRI). She co-chaired the 2014 Association for Consumer Research (ACR) North American conference and served as ACR President in 2018. Dr. Wood (Ph.D., UF, 1998) has also taught at USC, MIT, and Duke, where her classes at the Duke School of Medicine and the Fuqua School of Business have won multiple awards. Her awards in research include the 1997 MSI–H. Paul Root Award for the JM paper that made the most significant contribution to marketing practice, the 2005 AMA-Louis W. Stern Award for best paper in marketing and channels, 2005 Marketing Science Institute Young Scholar, and runner-up for the 2010 Park Prize for Best Paper, JCP. At NC State, Dr. Wood founded the Consumer Innovation Collaborative to partner with top corporations and tackle their most challenging consumer issues of the future. Her current research explores the intersection of innovation, technology, and medicine from a consumer-centric perspective.
Works (37)
Updated: October 9th, 2024 05:27
2024 journal article
50 Years of JCR
Journal of Consumer Research.
Source: ORCID
Added: May 15, 2024
2024 journal article
Not-so-speedy delivery: Should retailers use discounts or donations to incentivize consumers to choose delayed delivery?
Journal of Retailing.
Source: ORCID
Added: October 8, 2024
2024 journal article
The Future of Consumer Research Methods: Lessons of a Prospective Retrospective
JOURNAL OF CONSUMER RESEARCH, 51(1), 151–156.
author keywords: conceptual validity; data integrity; replication; AI; impact
UN Sustainable Development Goal Categories
3. Good Health and Well-being
(Web of Science)
Sources: ORCID, Web Of Science, NC State University Libraries
Added: May 15, 2024
2024 journal article
Will We Be the Last Human Editors of JCR?
Journal of Consumer Research.
Source: ORCID
Added: September 22, 2024
2023 article
In-Hospital Code Status Updates: Trends Over Time and the Impact of COVID-19
Sahebi-Fakhrabad, A., Kemahlioglu-Ziya, E., Handfield, R., Wood, S., Patel, M. D., Page, C. P., & Chang, L. (2023, December 18). AMERICAN JOURNAL OF HOSPICE & PALLIATIVE MEDICINE, Vol. 12.
author keywords: DNR; patient code status; COVID-19; resource allocation; end of life; ICU; emergency department
TL;DR:
The COVID-19 pandemic's influence on shifting patient preferences towards full code status underscores the need for adaptable documentation practices and highlights the importance of regular updates and discussions regarding code status to enhance patient care and resource allocation in ICU and ED settings.
(via Semantic Scholar)
UN Sustainable Development Goal Categories
3. Good Health and Well-being
(Web of Science)
Sources: Web Of Science, NC State University Libraries, ORCID
Added: January 16, 2024
2022 article
How Consumers Behave in a Crisis: International Lessons (and Innovations) from COVID-19
Wood, S. (2022, June). JOURNAL OF INTERNATIONAL MARKETING, Vol. 30, pp. 5–12.
UN Sustainable Development Goal Categories
3. Good Health and Well-being
(Web of Science)
Sources: Web Of Science, NC State University Libraries
Added: June 6, 2022
2021 journal article
Beyond Politics — Promoting Covid-19 Vaccination in the United States
New England Journal of Medicine, 384(7), e23.
Ed(s): D. Malina
MeSH headings : Attitude to Health; COVID-19 / prevention & control; COVID-19 Vaccines; Health Promotion / methods; Humans; Marketing of Health Services / methods; United States; Vaccination / psychology
TL;DR:
Despite widespread suffering from Covid-19, credible surveys indicate that the proportion of the U.S. population willing to be vaccinated has fluctuated from 72% in May to 51% in September and 60% in November; these findings underscore the tremendous undertaking facing vaccine communication teams, who must persuade many of these people to be vaccination if the authors’re to achieve the vaccination rate needed to return to normalcy.
(via Semantic Scholar)
open access via doi.org (publisher)
Source: ORCID
Added: November 4, 2021
2021 journal article
Novel strategies to support global promotion of COVID-19 vaccination
BMJ GLOBAL HEALTH, 6(10).
author keywords: COVID-19; health education and promotion; prevention strategies; vaccines
MeSH headings : COVID-19; COVID-19 Vaccines; Humans; SARS-CoV-2; Vaccination; Vaccines
TL;DR:
A large-scale Delphi panel of marketing and behavioural science university faculty is constructed to assess 12 previously reported US vaccination promotion strategies, finding that strategies based on some types of cognitive mechanisms are more readily generalisable across regions than mechanisms based on social identity, however, this is not always true of ‘nudge’ strategies.
(via Semantic Scholar)
UN Sustainable Development Goal Categories
3. Good Health and Well-being
(Web of Science)
Sources: ORCID, Web Of Science, NC State University Libraries
Added: October 15, 2021
2021 article
When Vaccine Apathy, Not Hesitancy, Drives Vaccine Disinterest
Wood, S., & Schulman, K. (2021, June 2). JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION, Vol. 6.
MeSH headings : Apathy; Health Promotion / methods; Humans; Patient Acceptance of Health Care / psychology; Vaccination / psychology; Vaccination Refusal
TL;DR:
The COVID-19 vaccine is arguably the most important new product of 2021, but until recently, vaccine promotion efforts have not addressed the full implications of marketing a single product to a large, heterogeneous population.
(via Semantic Scholar)
UN Sustainable Development Goal Categories
3. Good Health and Well-being
(Web of Science)
Sources: Web Of Science, NC State University Libraries
Added: June 10, 2021
2019 journal article
The Doctor-of-the-Future Is In: Patient Responses to Disruptive Health-Care Innovations
Journal of the Association for Consumer Research, 4(3), 231–243.
TL;DR:
What consumer theory already can tell us about likely patient responses to new models of care is reviewed and what is still needed to understand and facilitate change is reviewed.
(via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: September 13, 2019
2018 journal article
A "good" new brand - What happens when new brands try to stand out through corporate social responsibility
JOURNAL OF BUSINESS RESEARCH, 92, 231–241.
author keywords: New brands; Corporate social responsibility; Sustainability; Consumer inference making
Sources: Web Of Science, NC State University Libraries
Added: October 19, 2018
2018 journal article
A Case for Marketing in Medicine: Using Consumer Theory to Understand Patient Choice and Improve Patient Care
Health Management Policy and Innovation, 3(1).
Source: NC State University Libraries
Added: September 11, 2019
2018 chapter
Motivating Change & Innovation: Getting people to try new things requires new tactics
Motivating Change & Innovation: Getting people to try new things requires new tactics. In R. Hill, C. Lamberton, & J. Schwartz (Eds.), Mapping Out Marketing: Navigation Lessons from the Ivory Trenches (pp. 141–143). Oxford,UK: Routledge.
Ed(s): R. Hill, C. Lamberton & J. Schwartz
Source: NC State University Libraries
Added: September 11, 2019
2018 journal article
The Efficacy of Green Package Cues For Mainstream versus Niche Brands How Mainstream Green Brands Can Suffer at the Shelf
JOURNAL OF ADVERTISING RESEARCH, 58(2), 165–176.
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018
2016 journal article
The Psychology of Innovation
Journal of Consumer Research. http://jcr.oxfordjournals.org/content/psychology-innovation-summer-2016
Source: NC State University Libraries
Added: September 11, 2019
2013 journal article
Looking Innovative: Exploring the Role of Impression Management in High-Tech Product Adoption and Use
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 30(6), 1254–1270.
TL;DR:
Data from both ethnographic and experimental methods demonstrate that the use of new high-tech products can be a surprisingly effective social signal of one's �tech savvy� and personal innovativeness; and this impression even significantly increases positive evaluations of secondary traits such as leadership and professional success.
(via Semantic Scholar)
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018
2013 chapter
The Value of Customer Recommendations
In H. Jenkins, S. Ford, & J. Green (Eds.), Spreadable Media: Creating Value and Meaning in a Networked Community. New York: New York University Press.
Ed(s): H. Jenkins, S. Ford & J. Green
Source: NC State University Libraries
Added: March 18, 2021
2012 journal article
Prone to Progress: Using Personality to Identify Supporters of Innovative Social Entrepreneurship
JOURNAL OF PUBLIC POLICY & MARKETING, 31(1), 129–141.
author keywords: social entrepreneurship; sustainability; supporters; personality; innovation
UN Sustainable Development Goal Categories
1. No Poverty
(Web of Science)
8. Decent Work and Economic Growth
(OpenAlex)
9. Industry, Innovation and Infrastructure
(Web of Science)
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018
2011 report
Generation Z as Consumers: Trends and Innovation
https://iei.ncsu.edu/wp-content/uploads/2013/01/GenZConsumers.pdf
Source: NC State University Libraries
Added: March 18, 2021
2011 journal article
Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising
JOURNAL OF MARKETING RESEARCH, 49(3), 361–372.
author keywords: deceptive advertising; decision neuroscience; functional magnetic resonance imaging; theory of mind; metacognition; persuasion knowledge
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018
2011 journal article
The Bad Thing about Good Games: The Relationship between Close Sporting Events and Game-Day Traffic Fatalities
Journal of Consumer Research, 38(4), 611–621.
Sources: Web Of Science, NC State University Libraries, Crossref
Added: August 6, 2018
2010 chapter
New Choices, New Information: Do Choice Abundance and Information Complexity Hurt Aging Consumers' Medical Decision Making?
In A. Drolet, N. Schwarz, & C. Yoon (Eds.), The Aging Consumer: Perspectives from Psychology and Economics (pp. 131–147). New York: Routledge.
Ed(s): A. Drolet, N. Schwarz & C. Yoon
Source: NC State University Libraries
Added: March 18, 2021
2009 journal article
Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction
Journal of Consumer Research, 37(1), 159–175.
Sources: Crossref, NC State University Libraries
Added: September 11, 2019
2009 journal article
The Comfort Food Fallacy: Avoiding Old Favorites in Times of Change
Journal of Consumer Research, 36(6), 950–963.
Sources: Crossref, NC State University Libraries
Added: September 11, 2019
2007 journal article
Consumer Testimonials as Self-generated Advertisements: Evaluative Reconstruction Following Product Usage
MSI Working Paper Series, 5(2), 93–113.
Source: NC State University Libraries
Added: March 18, 2021
2007 journal article
Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods
Journal of Retailing, 83(4), 393–401.
author keywords: e-retailers; information vividness; information credibility; information control; search and experience goods
Sources: Crossref, NC State University Libraries
Added: September 11, 2019
2007 journal article
Predicting Happiness: How Normative Feeling Rules Influence (and Even Reverse) Durability Bias
Journal of Consumer Psychology, 17(3), 188–201.
Sources: Crossref, NC State University Libraries
Added: September 11, 2019
2007 journal article
Self-Generated Advertisements: Testimonials and the Perils of Consumer Exaggeration
Journal of Advertising Research, 47(4), 453–461.
Sources: Crossref, NC State University Libraries
Added: September 11, 2019
2006 journal article
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
Journal of Marketing, 70(3), 44–57.
UN Sustainable Development Goal Categories
9. Industry, Innovation and Infrastructure
(OpenAlex)
Sources: Crossref, NC State University Libraries
Added: September 11, 2019
2005 journal article
Paradox and the Consumption of Authenticity through Reality Television
Journal of Consumer Research, 32(2), 284–296.
Sources: Crossref, NC State University Libraries
Added: September 11, 2019
2004 journal article
Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental Influence
Journal of Consumer Research, 31(1), 78–86.
Sources: Crossref, NC State University Libraries
Added: September 11, 2019
2004 chapter
In the Spotlight: The Drama of Gift Reception
In C. C. Otnes & T. Lowrey (Eds.), Contemporary Consumption Rituals: A Research Anthology (pp. 213–236). NJ: Lawrence Erlbaum Associates.
Ed(s): C. Otnes & T. Lowrey
Source: NC State University Libraries
Added: March 18, 2021
2002 journal article
Future fantasies: a social change perspective of retailing in the 21st century
Journal of Retailing, 78(1), 77–83.
author keywords: consumer expectations; social change; cohort effects
Sources: Crossref, NC State University Libraries
Added: January 5, 2020
2002 journal article
Prior Knowledge and Complacency in New Product Learning
Journal of Consumer Research, 29(3), 416–426.
TL;DR:
It is demonstrated that, compared to consumers with lower prior knowledge, those with higher prior knowledge learn less about a new product, and higher knowledge consumers are able to learn more but learn less due to motivational deficits.
(via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: September 11, 2019
2002 journal article
Psychological Indicators of Innovation Adoption: Cross-Classification Based on Need for Cognition and Need for Change
Journal of Consumer Psychology, 12(1), 1–13.
UN Sustainable Development Goal Categories
9. Industry, Innovation and Infrastructure
(OpenAlex)
Sources: Crossref, NC State University Libraries
Added: September 11, 2019
2001 journal article
Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes
Journal of Marketing Research, 38(2), 157–169.
Sources: Crossref, NC State University Libraries
Added: September 11, 2019
1997 journal article
Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
Journal of Marketing, 61(3), 38–53.
Sources: Crossref, NC State University Libraries
Added: September 11, 2019
Employment
Updated: September 19th, 2019 15:04
NC State Raleigh, NC, US
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