Stacy Wood is the Langdon Distinguished University Chair, Professor of Marketing, NC State, and the Executive Director of the Consumer Innovation Collaborative. Her research explores the psychology of innovation—how people learn about, adopt, adapt to, or reject new things—from high tech products to societal trends. Dr. Wood is a multi-methodologist with published work in top journals using behavioral experiments, qualitative ethnography, quantitative econometric models, and physiological metrics (e.g., fMRI). She co-chaired the 2014 Association for Consumer Research (ACR) North American conference and served as ACR President in 2018. Dr. Wood (Ph.D., UF, 1998) has also taught at USC, MIT, and Duke, where her classes at the Duke School of Medicine and the Fuqua School of Business have won multiple awards. Her awards in research include the 1997 MSI–H. Paul Root Award for the JM paper that made the most significant contribution to marketing practice, the 2005 AMA-Louis W. Stern Award for best paper in marketing and channels, 2005 Marketing Science Institute Young Scholar, and runner-up for the 2010 Park Prize for Best Paper, JCP. At NC State, Dr. Wood founded the Consumer Innovation Collaborative to partner with top corporations and tackle their most challenging consumer issues of the future. Her current research explores the intersection of innovation, technology, and medicine from a consumer-centric perspective.

Works (23)

2019 journal article

The Doctor-of-the-Future Is In: Patient Responses to Disruptive Health-Care Innovations

Journal of the Association for Consumer Research, 4(3), 231–243.

By: S. Wood & K. Schulman

Sources: Crossref, ORCID
Added: September 13, 2019

2018 journal article

A "good" new brand - What happens when new brands try to stand out through corporate social responsibility

JOURNAL OF BUSINESS RESEARCH, 92, 231–241.

By: S. Robinson & S. Wood

Sources: NC State University Libraries, ORCID
Added: October 19, 2018

2018 journal article

A Case for Marketing in Medicine: Using Consumer Theory to Understand Patient Choice and Improve Patient Care

Health Management Policy and Innovation, 3(1).

By: S. Wood

Source: NC State University Libraries
Added: September 11, 2019

2018 chapter

Motivating Change & Innovation: Getting people to try new things requires new tactics

Motivating Change & Innovation: Getting people to try new things requires new tactics. In R. Hill, C. Lamberton, & J. Schwartz (Eds.), Mapping Out Marketing: Navigation Lessons from the Ivory Trenches (pp. 141–143). Oxford,UK: Routledge.

By: S. Wood

Ed(s): R. Hill, C. Lamberton & J. Schwartz

Source: NC State University Libraries
Added: September 11, 2019

2018 journal article

The efficacy of green package cues for mainstream versus niche brands how mainstream green brands can suffer at the shelf

Journal of Advertising Research, 58(2), 165–176.

By: S. Wood, S. Robinson & M. Poor

Sources: NC State University Libraries, ORCID
Added: August 6, 2018

2016 journal article

The Psychology of Innovation

Journal of Consumer Research. Retrieved from http://jcr.oxfordjournals.org/content/psychology-innovation-summer-2016

By: S. Wood

Source: NC State University Libraries
Added: September 11, 2019

2013 journal article

Looking innovative: Exploring the role of impression management in high-tech product adoption and use

Journal of Product Innovation Management, 30(6), 1254–1270.

By: S. Wood & S. Hoeffler

Sources: NC State University Libraries, ORCID
Added: August 6, 2018

2012 journal article

Prone to progress: Using personality to identify supporters of innovative social entrepreneurship

Journal of Public Policy & Marketing, 31(1), 129–141.

By: S. Wood

Sources: NC State University Libraries, ORCID
Added: August 6, 2018

2012 journal article

Suspicious minds: Exploring neural processes during exposure to deceptive advertising

Journal of Marketing Research, 49(3), 361–372.

By: A. Craig, Y. Loureiro, S. Wood & J. Vendemia

Sources: NC State University Libraries, ORCID
Added: August 6, 2018

2011 journal article

The Bad Thing about Good Games: The Relationship between Close Sporting Events and Game-Day Traffic Fatalities

Journal of Consumer Research, 38(4), 611–621.

By: S. Wood, M. McInnes & D. Norton

Sources: NC State University Libraries, ORCID, Crossref
Added: August 6, 2018

2010 journal article

Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction

Journal of Consumer Research, 37(1), 159–175.

By: C. Poynor & S. Wood

Sources: Crossref, ORCID
Added: September 11, 2019

2010 journal article

The Comfort Food Fallacy: Avoiding Old Favorites in Times of Change

Journal of Consumer Research, 36(6), 950–963.

By: S. Wood

Sources: Crossref, ORCID
Added: September 11, 2019

2007 journal article

Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods

Journal of Retailing, 83(4), 393–401.

By: D. Weathers, S. Sharma & S. Wood

Sources: Crossref, ORCID
Added: September 11, 2019

2007 journal article

Predicting Happiness: How Normative Feeling Rules Influence (and Even Reverse) Durability Bias

Journal of Consumer Psychology, 17(3), 188–201.

By: S. Wood & J. Bettman

Sources: Crossref, ORCID
Added: September 11, 2019

2007 journal article

Self-Generated Advertisements: Testimonials and the Perils of Consumer Exaggeration

Journal of Advertising Research, 47(4), 453–461.

By: T. Shimp, S. Wood & L. Smarandescu

Sources: Crossref, ORCID
Added: September 11, 2019

2006 journal article

From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations

Journal of Marketing, 70(3), 44–57.

By: S. Wood & C. Moreau

Sources: Crossref, ORCID
Added: September 11, 2019

2005 journal article

Paradox and the Consumption of Authenticity through Reality Television

Journal of Consumer Research, 32(2), 284–296.

By: R. Rose & S. Wood

Sources: Crossref, ORCID
Added: September 11, 2019

2004 journal article

Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental Influence

Journal of Consumer Research, 31(1), 78–86.

By: J. Cotte & S. Wood

Sources: Crossref, ORCID
Added: September 11, 2019

2002 journal article

Future fantasies: a social change perspective of retailing in the 21st century

Journal of Retailing, 78(1), 77–83.

By: S. Wood

Sources: Crossref, ORCID
Added: January 5, 2020

2002 journal article

Prior Knowledge and Complacency in New Product Learning

Journal of Consumer Research, 29(3), 416–426.

By: S. Wood & J. Lynch

Sources: Crossref, ORCID
Added: September 11, 2019

2002 journal article

Psychological Indicators of Innovation Adoption: Cross-Classification Based on Need for Cognition and Need for Change

Journal of Consumer Psychology, 12(1), 1–13.

By: S. Wood & J. Swait

Sources: Crossref, ORCID
Added: September 11, 2019

2001 journal article

Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes

Journal of Marketing Research, 38(2), 157–169.

By: S. Wood

Sources: Crossref, ORCID
Added: September 11, 2019

1997 journal article

Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

Journal of Marketing, 61(3), 38–53.

By: J. Alba, J. Lynch, B. Weitz, C. Janiszewski, R. Lutz, A. Sawyer, S. Wood

Sources: Crossref, ORCID
Added: September 11, 2019

Employment

NC State Raleigh, NC, US